Double market launch: the new E-Class and CLA receive outstanding customer response

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Last weekend, two new models from Mercedes-Benz celebrated their market launch in Germany. The dealer premiere of the CLA and E-Class attracted around 270,000 visitors to the showrooms.

"The showroom premiere of the new CLA and the new E-Class was a huge success. Our new vehicles have highly appealed to customers," says Dr. Joachim Schmidt, Vice President, Sales & Marketing Mercedes-Benz Cars. "At the heart of our brand, the E-Class is a key component of our growth strategy, Mercedes-Benz 2020. With the CLA, we are also targetting a whole new, young audience." In the U.S., the CLA arrives on the market this fall. The E-Class sedan and station wagon celebrate the launch in the U.S. and in China in July.

The saloon and estate versions of the new E-Class have been extensively revised as never before. The new CLA is the first compact four-door coupé from Mercedes-Benz and simultaneously sets itself as new aerodynamics world champion with a drag coefficient of 0.22. With more than 3,000 test drives, the interested customers have personally convinced themselves of the increased efficiency of the new engines and the forward-looking safety level of the assistance systems which equip the new models. In the coming days, about 3,300 additional trials were agreed.

The new E-Class and the CLA also met very positive response during the first tests of the media. In February, a total of around 840 journalists experienced the new E-Class at the driving event in Barcelona in person. Around 650 journalists tested the CLA in March in St. Tropez and Marseille.

The first customer was handed over the keys of its brand new CLA four-door coupe at the Mercedes-Benz Customer Center in Rastatt, a cirrus white coloured CLA 220 CDI. "We are pleased we have started delivery of the CLA, the third model of the new compact lineup, to our customers," said Waldemar Epple, Head of Mercedes-Benz Customer Center in Rastatt, at the vehicle handover. After the launch of the B-Class in November 2011 and the A-Class in September 2012, the CLA is the third model of the new Mercedes-Benz compact car generation. With the sporty coupe, Mercedes-Benz specifically targets the "Young Elite Lifestyle" in order to attract new customers to the brand with the star especially in the U.S. . The CLA is the first compact model from Mercedes-Benz to showcase Stateside. The progressive, dynamic appearance of the CLA was acknowledged by international design experts even before its launch and was granted the prestigious "red dot design award" for its outstanding design in March 2013.

The new CLA has been produced at the Kecskemét plant in Hungary since the end of January 2013, where an additional shift will be introduced on Saturdays beginning with the second quarter when required. In order to meet all customer requirements with the E-Class, plant management and works council have agreed for flexible working hours and additional production capacity for the current year in Sindelfingen. This production shifts are temporarily extended during the week with twelve additional Saturdays. The production of sedan and station wagon runs from March 1st. Mercedes-Benz expects significant sales volume pulses for the new E-Class in the second half of this year.

The eight generations of the E-Class have spread over 60 years and have been sold in more than 13 million units, which makes it the most successful Mercedes-Benz fleet volume model series in history. Over 700,000 sedans of the previous generation E-Class were sold since its launch in 2009, while the wagon was bought by more than 100,000 customers since summer of the same year. The E-Class impresses with outstanding comfort and highest safety standards. In July 2012, the E-Class once again took the first place in its category for top class customer satisfaction in the J.D. Power study.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz CLA 45 AMG: Design meets Driving Performance

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Mercedes-AMG kicks off the automotive spring of 2013 in the "Big Apple" in dynamic style as the CLA 45 AMG celebrates its world premiere at the New York International Auto Show. The philosophy behind this four-door mid-series coupé matches that of the successful CLS 63 AMG, the trendsetter among four-door high-performance coupés. A glance at this high-tech package suffices to show that the CLA 45 AMG also has all the typical DNA to make it a perfect representative of the AMG's Driving Performance brand claim: with a peak output of 265 kW (360 hp) and maximum torque of 450 Newton metres, its turbocharged engine is not only the most powerful four-cylinder unit in series production anywhere in the world but also a highly efficient one that meets the EU6 emissions standard. With fuel consumption of 6.9 litres per 100 km according to NEDC combined figures, the CLA 45 AMG meets even the most exacting requirements. The performance-oriented AMG 4MATIC all-wheel drive of the CLA 45 AMG similarly sets a new benchmark in its competitive segment.

Ola Källenius, Chairman of Mercedes-AMG GmbH: "With the CLA 45 AMG, Mercedes-AMG is launching a unique and highly desirable automobile with all the typical DNA of AMG. A high-tech package that includes the most powerful series-production four-cylinder engine in the world as well as performance-oriented AMG 4MATIC all-wheel drive, it embodies Driving Performance
at its best."

The new four-door high-performance coupé offers an exceptional combination of an excitingly sporty driving experience, extravagant design and exclusive individuality. With the CLA 45 AMG Mercedes-AMG is establishing a completely new segment – as it did previously with the CLS 63 AMG Shooting Brake (2012) and the CLS 55 AMG (2004). At the time of their launch, neither of these AMG models had any direct rivals, but went on to inspire other automotive manufacturers. Turbocharged engine, all-wheel drive and the AMG SPEEDSHIFT DCT 7-speed sports transmission - the CLA 45 AMG features the same drive system that is already powering the A 45 AMG to deliver highly dynamic and efficient performance.

Key figures at a glance:

Typically AMG: the most powerful series-production four-cylinder turbo engine in the world

A glance at the technical data for the CLA 45 AMG shows: the AMG 2.0-litre turbo engine, with a maximum output of 265 kW (360 hp) and up to 450 Newton metres of torque, is the most powerful turbocharged four-cylinder engine in series production anywhere in the world.

The combination of high performance and torque, together with the performance-oriented AMG 4MATIC all-wheel-drive system, gives the CLA 45 AMG driving characteristics almost on a par with those of a sports car. The performance coupé accelerates from zero to 100 km/h in 4.6 seconds and its top speed is 250 km/h (electronically limited). But the AMG 2.0-litre turbo engine is impressive not only in terms of its dynamic performance but also with regard to its efficiency and environmental compatibility. The CLA 45 AMG achieves a fuel consumption level of 6.9 litres per 100 kilometres according to NEDC combined figures, while it already meets the EU6 emissions standard that only comes into effect in 2015 as well as the limit for the particle count per kilometre of 6 × 1011 part./km that will become mandatory in 2017.

The basis for these impressive figures is provided by the high-tech package which has been put together by Mercedes-AMG. As a high-performance engine belonging to the BlueDIRECT family, the four-cylinder turbo engine features spray-guided direct petrol injection via piezo injectors positioned centrally in the four combustion chambers. The combination of multiple fuel injection and multiple spark ignition improves fuel utilisation and increases thermodynamic efficiency substantially, leading to lower exhaust emissions. Other highlights include the gravity-die sandcast all-aluminium crankcase, weight-optimised crank assembly with forged steel crankshaft and forged pistons with friction-optimised piston rings, NANOSLIDE cylinder wall technology, air-water charge air cooling, generator management and ECO start/stop function.

Twin-scroll turbochargers and AMG sports exhaust system with exhaust flap

Mercedes-AMG addresses the essential challenges concerning the response of small-displacement turbo engines by means of a twin-scroll turbocharger, maximum derestriction of the exhaust system and an innovative injection strategy. The twin-scroll technology provides for a more spontaneous build-up of charge pressure, making effective use of exhaust gas back pressure, exhaust gas temperature and exhaust gas impulse. This results in a swifter build-up of torque right from the lower rev range. As a positive side-effect, the twin-scroll technology also benefits fuel consumption and exhaust emissions. With a maximum charge pressure of 1.8 bar, the AMG 2.0-litre four-cylinder turbo engine leads the field in this respect, too.

The AMG sports exhaust system features large pipe cross-sections and an automatically controlled exhaust flap. This technology, which is familiar from the SLK 55 AMG, reconciles the two apparently conflicting aims of tangible dynamism and hallmark Mercedes comfort on long journeys. The flap is continuously adjusted by map control according to the power called up by the driver, load status and engine speed. The AMG sports exhaust system emits a fascinating, full engine sound that is particularly impressive during powerful acceleration.

An AMG Performance exhaust system with exhaust flap is available as an option for the A 45 AMG. This provides for an even more emotional and striking engine sound when the throttle is open and during gear shifting. The double-declutching function during downshifting and the interruption of ignition and injection during upshifting under full load produce a particularly throaty sound with the AMG Performance exhaust system and create a level of emotionality which is otherwise the preserve of engines with more than four cylinders.

High-performance cooling system with components from the SLS AMG

The high driving dynamics of the CLA 45 AMG call for a highly effective cooling system. On the basis of the components from the SLS AMG, a low-temperature circuit is additionally deployed for air-water charge air cooling of the four-cylinder turbo engine. The cooler extending across the complete front level of the cooling module is supplemented by an additional cooler in the wheel arch. Together with the charge air cooler, which is connected in series, a high-performance electric pump ensures the required flow through the water coolers located behind the large intake ports. This provides for ideal cooling of the highly compressed charge air, thereby contributing towards optimum engine performance.

The cooling of the transmission oil is integrated into the water cooling circuit for the engine. The water cooler positioned behind the front apron is supported by the heat exchanger which is fitted directly on the transmission and supplied with cooling water as required by means of an auxiliary pump.

"One man, one engine": a tradition of hand-built excellence

As is the case with all eight- and twelve-cylinder engines, the new AMG four‑cylinder turbo engine is hand-built according to the traditional AMG philosophy of "one man, one engine". An exclusive assembly line has been set up for the new AMG engine at the Mercedes-Benz engine production plant in Kölleda – where all BlueDIRECT four-cylinder engines are built for the A- and B-Class models. A characteristic feature of the "one man, one engine" production process is the AMG engine plate bearing the signature of the responsible engine fitter. Apart from serving as an AMG hallmark confirming superlative production quality, the AMG engine plate also attests to the peerless DNA of Mercedes-Benz's high-performance brand.

AMG SPEEDSHIFT DCT 7-speed sports transmission

Dual clutch transmission and all-wheel drive – the drive package on board the new CLA 45 AMG is a demonstration of high-end engineering prowess. The AMG SPEEDSHIFT DCT 7-speed sports transmission is directly flange-mounted on the transversely installed engine. Key software modules have been adopted from the SLS AMG super sports car with its inspirational power transmission concept. The dual clutch transmission of the CLA 45 AMG features seven gears, three driving programmes, a double-declutching function and RACE START for optimum acceleration. The strengths of the AMG DCT sports transmission include spontaneous gear shifting without any interruption in tractive power, a tailor-made control strategy, extremely smooth and easy gear shifting and a high level of efficiency. Reinforced gear wheels provide for maximum stability. Synchroniser rings with carbon-fibre friction linings improve durability while also optimising the response time during manual gear-changing – the ideal basis for ambitious laps on cordoned-off race tracks.

"Momentary M mode" for even greater dynamism and driving enjoyment

Another special feature designed to enhance dynamic performance and driving enjoyment is the so-called "Momentary M mode". In C and S mode, this enables the driver to activate manual mode ("M") without having to remove a hand from the steering wheel, by pressing the "up" or "down" shift paddle once. In Momentary M mode the driver experiences the dynamism and performance of gear-shifting in manual mode in all the automatic driving programmes, with automatic up-shifting on meeting the rpm limit into the bargain. This allows the driver to devote his full attention to the vehicle's impressive performance.

The shift times in manual mode "M" and in Sport mode "S" are similarly sporty in character to those of the SLS AMG GT super sports car. Briefly and precisely interrupting ignition and injection under full load leads to even faster gearshifts in "M" and "S", with a more emotional sound than ever. In "C" mode (Controlled Efficiency), tangibly soft transmission and engine characteristics support a fuel-efficient and comfort-oriented driving style. In addition, in "C" mode the ECO start/stop function is active.

Performance-oriented AMG 4MATIC all-wheel drive

The CLA 45 AMG comes with variable, performance-oriented AMG 4MATIC all‑wheel drive as standard. In developing this all-wheel drive, the focus was firmly on performance and dynamism. The power flux to the rear powertrain is provided by a compact power take-off unit (PTU) which is fully integrated in the 7-speed sports transmission. It does not possess an oil circuit of its own. Instead, it is supplied with lubricant from the oil circuit of the sports transmission. This configuration gives rise to substantial weight advantages in comparison to rival systems which branch off power by means of an add-on component with its own oil circuit. Together with the friction-minimised tapered roller bearings, the PTU achieves an excellent level of efficiency. As an additional bonus, the system weight of the new AMG 4MATIC all-wheel drive is up to 25 percent lighter than the all-wheel-drive versions offered by the competition.

A two-part propeller shaft transfers the power from the AMG 2.0-litre four-cylinder turbo engine to the rear axle. In the interests of favourable weight distribution, an electrohydraulically controlled multiple-disc clutch is integrated with the rear axle differential. The multiple-disc clutch immediately detects slip at the front axle. A hydraulic pump instantaneously presses the discs together and channels the engine torque to the rear wheels as necessary. All this takes place virtually without the driver noticing. To enable particularly fast response, the pump is always active and does not require to be started up each time it is needed, as is customary with other systems. Power distribution is fully variable: in normal driving, the CLA 45 AMG uses front-wheel drive in the interests of optimum efficiency. When the driving dynamics so require, the variable AMG 4MATIC all-wheel drive splits the torque between front and rear axle up to a ratio of 50:50 percent. The variables influencing the power distribution ratio are vehicle speed, lateral and longitudinal acceleration, steering angle, speed difference between the individual wheels, selected gear and accelerator position.

3-stage ESP® with ESP® Curve Dynamic Assist

An exclusive feature is the interaction of the AMG 4MATIC all-wheel drive with the 3-stage ESP® and the ESP® Curve Dynamic Assist. The three ESP® stages enable the driver to vary the dynamics of the CLA 45 AMG according to his individual wishes at the push of a button. The safety-oriented "ESP ON" mode supports the driver in maintaining neutral handling characteristics. The system initiates braking intervention on one or more wheels and reduces the engine torque on detecting that the operating conditions are becoming unstable.

Briefly pressing the ESP® button activates "ESP SPORT Handling" mode. This dynamically oriented driving mode applies appropriate control strategies for later ESP® intervention and increased drive torque at the rear axle. This means more fun at the wheel for drivers who are keen to exploit the vehicle's dynamic potential. Pressing the ESP® button longer activates "ESP OFF". In this mode, the ESP® functions are not available. ESP OFF should only be used by experienced drivers on cordoned-off race tracks. If the driver steps on the brake pedal in "SPORT Handling" mode or "ESP OFF" mode, all the safety functions of the ESP® system become available during braking.

ESP® Curve Dynamic Assist complements the ESP® system to perfection: during dynamic cornering, imperceptible braking intervention on the inside wheel gives rise to a defined yaw moment around the vertical axis, resulting in precise cornering by the CLA 45 AMG and ensuring that the vehicle remains under control at all times. ESP® Curve Dynamic Assist is adapted according to the selected ESP® mode. In "ESP SPORT Handling" mode and "ESP OFF" mode it supports the driver's wish for increased agility and driving dynamics. ESP® Curve Dynamic Assist is an additional function of the Electronic Stability Program which noticeably improves not only agility, but also active driving safety in critical conditions.

AMG sports suspension with independent front and rear axle

Like every AMG high-performance automobile, the new CLA 45 AMG also incorporates sophisticated axle technology. For enhanced driving dynamics, the three-link front suspension is provided with stiffer steering knuckles and totally new elastokinematics. Newly developed, more rigid bearings are employed in the lower link plane. These provide for more agile cornering properties and more precise and direct feedback from the road surface. The more rigid bearings also lead to higher camber stiffness, enabling higher cornering speeds. In developing the complete front axle, great importance has been attached to attaining the best possible traction in highly dynamic driving.

The four-link rear axle of the CLA 45 AMG is also a totally new development. In the course of optimising the elastokinematics, the strut bearings were duly adapted for maximum driving dynamics and control. The rear axle carrier is provided with more rigid bearings for increased driving stability; the subframe is rigidly connected to the body. The AMG sports suspension with specifically tuned spring/damper units and larger stabilisers provides for high lateral acceleration and a reduced rolling tendency in fast double bends. The CLA 45 AMG comes as standard with AMG light-alloy wheels fitted with 235/40 R 18 tyres.

AMG speed-sensitive sports steering and AMG high-performance braking system

The electromechanical Dual Pinion AMG speed-sensitive sports steering with AMG-specific, speed-dependent power assistance and a constant steering ratio (14.5 : 1) enables high steering precision and agility. The electric motor is installed in space-saving configuration on the steering gear. The AMG high-performance braking system with ventilated and perforated brake discs all round in size 350 x 32 millimetres at the front and 330 x 22 millimetres at the rear provides for spontaneous and reliable deceleration.

Unmistakable design

Just a glance at the new CLA 45 AMG makes it very clear: any resemblance to the CLS 63 AMG is absolutely intentional. The expressive design idiom of the CLA has been enhanced by Mercedes-AMG with some characteristic AMG elements - and the result is a new design icon. The sporty proportions of the CLA were there from the start , but its dynamic look is reinforced by the AMG "twin blade" radiator grille and the cross strut in the AMG front apron, both painted in matt titanium grey. The generously proportioned cooling air intakes are framed by black flics, which improve the airflow over the cooling modules positioned behind them. Bi-xenon headlamps are included as standard.

An eyecatching view from the side is ensured by the sill panels with inserts in matt titanium grey. Further elements typical of a top-of-the-range AMG model include the AMG twin-spoke light-alloy wheels, painted grey and with a high-sheen finish, plus the "TURBO AMG" lettering on the wing. Seen from the rear, the CLA 45 AMG displays a distinctive AMG rear apron: this not only reveals the presence of the air outlet openings at the sides, but also incorporates a large diffuser insert and a trim section in matt titanium grey. The two chrome-plated twin tailpipes of the AMG sports exhaust system, including an exhaust flap, serve to emphasise the car's dynamic appeal. The striking LED tail lights are a standard feature.

Dynamic, exclusive and top-quality interior

Impressive quality, high-grade materials and all the dynamism and exclusivity commonly associated with Mercedes-AMG - the interior of the CLA 45 AMG leaves nothing to be desired. Sports seats in ARTICO man-made leather/DINAMICA microfibre with red contrasting topstitching, red seat belts, the multifunction steering wheel with shift paddles, the AMG DRIVE UNIT and AMG door sill panels all come as standard. Coordinating perfectly with one another are the brushed aluminium trim  of the instrument panel and the five galvanised ventilation outlets. Information is provided by the AMG instrument cluster with its central colour display, the AMG main menu and the RACETIMER.

Numerous individualisation options are available for the CLA 45 AMG (selection):

- AMG carbon-fibre exterior mirror housing

- AMG Exterior Carbon-Fibre package: front splitter, side sill panel inserts and trim on rear apron in genuine carbon fibre

- AMG carbon-fibre interior trim

- AMG Exclusive package 

- AMG floor mats

- AMG multi-spoke light-alloy wheels in 8 x 19 fitted with 235/35 R 19 tyres, in two variants: painted in titanium grey with high-sheen finish or in matt black with high-sheen rim flange

- AMG Night package: privacy glass, black anodised beltline trim strip, black tailpipe trims in chromed finish, radiator fins in silver chrome, high-gloss black painted finish for front splitter, exterior mirrors, side sill panel inserts and rear apron trim

- AMG Performance exhaust system 

- AMG Performance suspension with tauter spring/damper tuning

- AMG Performance steering wheel and E-SELECT lever, electronic main key with AMG emblem

- AMG Performance seats

- AMG wheel bolt covers in black with hub caps in central-locking look 
(for standard AMG light-alloy wheels only)

- Intelligent Light System

- Red-painted callipers

The sales release date for the CLA 45 AMG is in July 2013; market launch will start this September.

Sales price in Germany, incl. 19 percent VAT: CLA 45 AMG - 56.078,75 euros

~ Official photos and details courtesy of Mercedes-AMG GmbH ~

Copyright © 2013, mercedesgla. All rights reserved.

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The new CLA-Class: Official Trailer & Footage Video

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HIT PLAY AND ENJOY WATCHING!

Video Credits: Daimler AG /cms-GOMEX™

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz CLA-Class establishes new segment: Sleek as they come

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The CLA is set to establish a new segment, with world-leading aerodynamics (Cd = 0.22), avant-garde coupé design and 4MATIC all‑wheel drive (optional). As a new four-door coupé it follows the idea of the CLS, whose design concept has spawned more than its fair share of imitators since its debut in 2003. With its frameless doors, the coupé adopts the design of the Concept Style Coupé into series production. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal. The new CLA is available for ordering with immediate effect and will be delivered to dealerships in April. Prices begin at 28,977 euros for the CLA 180.

"The response to the Concept Style Coupé was overwhelming. The most frequent comment by far was 'Please put this car into series production.' That's precisely what we are doing now," notes Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars. "The CLA is a car that does not confuse 'middle range' with 'middling quality'. Its sporty design underscores the sporty side of the Mercedes-Benz brand."

In keeping with its sporty positioning, the CLA is available with high-torque turbo engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical highlights of this new design icon include a new world record in aerodynamics for series production automobiles (Cd value: 0.22) and numerous driving assistance systems, including advanced COLLISION PREVENTION ASSIST.

This radar-based assistance system provides the possibly distracted driver with visual and acoustic warnings of identified obstacles and prepares Brake Assist for precision braking. Braking is initiated as soon as the driver steps emphatically on the brake pedal. When an impending danger of collision is identified, COLLISION PREVENTION ASSIST calculates the precise braking force ideally needed to avoid an accident and makes the best possible use of any distance remaining. As a new feature, COLLISION PREVENTION ASSIST affords protection from typical rear-end collisions in dangerous traffic situations in the CLA from a speed of only 7 km/h (previously: over 30 km/h).

Five lines and packages which vary greatly in character are available to individualise the striking compact mid-range coupé (length/width/height: 4630/1777/1437 millimetres). In keeping with the digital lifestyle of the CLA's social media-savvy target group, smartphones can additionally be fully integrated into the vehicle's display and operating system.

Following a brief appearance on the eve of the NAIAS in Detroit (14 to 27 January 2013), the CLA will have its official world premiere at the Mercedes-Benz Fashion Week in Berlin (15 to 18 January 2013). The new CLA is available for ordering with immediate effect and will be delivered to dealerships in April.

The style rebel: exterior design

Its breathtakingly sporty proportions and powerfully dynamic design idiom featuring an interplay between concave and convex surfaces give this four-door coupé its unmistakable look. The CLA adopts the avant-garde design of the Concept Style Coupé into series production almost 1:1.

The vehicle's striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic "flare effect" for the daytime driving lights and indicators. This light signet defines the car's energetic appearance and shapes a new, youthful Mercedes face.

Numerous details indicate that on a design level the CLA represents a further development of the modern classic Mercedes-Benz CLS. Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wings flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third feature line extends in a sweeping curve from the front wheel towards the rear. Together, these lines lend depth and dynamism to the side profile.

The width-emphasizing rear end exudes power and athleticism, featuring an interplay betweeconvex and concave surfaces and edges. The gently sloping roof contour and the pronounced, hallmark curvature of the rear window provide the CLA with a coupé-style character from the rear, too. The athletic impression from the rear results from the drawn-in C-pillars in conjunction with the shoulder muscle over the rear wheel arch linings. The tail lights are framed by the muscular lines of the shoulders which extend into the rear end, the horizontal orientation of the lights emphasizing the rear's powerful and aesthetic breadth. The light functions feature an arrow-style arrangement.

A large panoramic sliding sunroof is optionally available. This sunroof consists of a fixed polycarbonate cover at the front, a moving element made of mineral crystal and side trims to match the glass look. As such, the glass surface then extends from the front windscreen to the rear window.

"Cool touch" effect: the interior

The exterior's progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom, the selection of high-quality materials and the available combinations of materials. All trim surfaces are galvanised, resulting in a metallic finish.

The instrument panel incorporates five round vents. The outer rings of the round vents have a high-quality electroplated finish. The airflow direction is governed by a galvanised insert that reveals a meticulous attention to detail. The free-standing display screen features a black piano-lacquer-look front panel and a flush-fitting silver frame.

The CLA is fitted with integral seats in the front and rear, underscoring its sporty character. The rear bench seat emphasizes the outer seats (2+1-seater). Coloured contrasting stitching is available, according to the selected interior appointment options. A fibre-optic cable in the opening between head restraint and backrest is optionally available as part of the ambient lighting.

Sleek as they come: new record Cd value

With a Cd value of 0.23, the CLA sets a new benchmark – both within the Mercedes-Benz model range and among all production vehicles. The drag area, Cd x A -which is crucial to aerodynamic resistance – also leads the field, at 0.51 m². This already record figure is undercut still further by the CLA 180 BlueEFFICIENCY Edition, which will be launched in June and is also available to order with immediate effect. In this case the Cd figure is 0.22, while in terms of wind resistance the four-door coupé manages to breach another magic barrier: the figure here is just 0.49 m².

The good air flow characteristics, which are a major contributory factor to the vehicle's low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures. These include a low A-pillar shoulder with adapted A-pillar geometry, aerodynamically optimised exterior mirrors, wheel trims designed for low aerodynamic drag and serrated wheel spoilers on the front and rear wheel arches.

Extensive underbody panelling, additional panelling in the middle area of the rear axle and an aerodynamically optimised rear silencer followed by a diffusor improve the flow of air under the underbody.

Smart safety: advanced assistance systems

Numerous driving assistance systems offer support in the CLA and reduce the driver's workload. Standard-fit features for the coupé include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST with adaptive Brake Assist, which now helps to protect the CLA from collisions from a speed of only 7 km/h (previously: over 30 km/h).

This feature combines with DISTRONIC PLUS to become COLLISION PREVENTION ASSIST PLUS, incorporating an additional function: when a danger of collision persists and the driver fails to respond, the system is able to carry out autonomous braking at speeds of up to 200 km/h, thereby reducing the severity of collisions with slow or stationary vehicles. The system also brakes in response to stationary vehicles at a speed of up to 30 km/hand is able to prevent rear-end collisions at speeds of up to 20 km/h.

Established assistance systems, such as the Lane Tracking package with Blind Spot and Lane Keeping Assist or Adaptive Highbeam Assist, are also available for the CLA. Active Parking Assist (option) enables automatic parking in lengthways and crossways parking spaces.

Designed for dynamism: the chassis and suspension

The chassis of the CLA features a McPherson front axle and an independent multilink rear suspension, featuring three control arms and one trailing arm per wheel. This means that longitudinal and lateral dynamics are virtually independent of one another. A CLA-specific feature is the flexible decoupling of the rear axle carrier, which benefits ride comfort. Wheel carriers and spring links consist of aluminium, in order to reduce the unsprung masses. Two chassis and suspension set-ups are available: the comfort suspension and the optional sports suspension for sporty yet comfortable handling. The latter entails lowering of the body by 20 mm (front) and 15 mm (rear).

Irrespective of the selected chassis, all CLA variants come with the Direct Steer system. This electromechanical power steering offers improved feedback to the driver in comparison to conventional systems regarding the prevailing driving conditions and makes an important contribution towards overall efficiency, as the steering assist function only requires energy when steering is actually carried out. It additionally enables various steering assistance functions which are activated by the ESP® control unit. These include countersteering in case of oversteering, corrective steering when braking on road surfaces offering different levels of grip (split-friction braking), mitigation of the extent to which the front-wheel drive influences the steering and compensation of crosswind and road gradients.

High tractive power reserves and outstanding agility: 4MATIC all-wheel drive

The CLA from Mercedes-Benz is optionally available with a new generation of the 4MATIC permanent all-wheel drive system featuring fully variable torque distribution. Similarly to the other 4MATIC versions, this completely new development boasts high tractive power reserves and outstanding agility combined with superlative driving safety and energy efficiency.

The components of the new 4MATIC include the power take-off to the rear axle which is integrated in the 7G-DCT automated dual clutch transmission and the rear-axle gear with integrated, electrohydraulically controlled multi-disk clutch. This set-up enables fully variable distribution of the drive torque between front and rear axle. Additional benefits of this design are a lower system weight than is available from the competition and high efficiency.

All set for the future: powerful and efficient drive

A year ahead of the scheduled introduction of the Euro 6 in 2014, all petrol-engine variants and the top diesel variant of the new Mercedes-Benz CLA already meet the future requirements of this European emissions standard.

The petrol engines with a displacement of 1.6 and 2.0 litres cover an output spectrum ranging from 90 kW (122 hp) in the CLA 180 through 115 kW (156 hp) in the CLA 200 to 155 kW (211 hp) in the CLA 250. The two diesel engines combine dynamic low-end torque with the utmost efficiency: the CLA 200 CDI generates 100 kW (136 hp), with maximum torque of 300 Nm (available from the 3rd quarter of 2013). With a cubic capacity of 2.2 litres, the CLA 220 CDI will offer an output of 125 kW (170 hp) and 350 Nm of torque, emitting only 109 g CO2 per kilometre.

All the engines feature the ECO start/stop function as standard. The engines are combined with a six-speed manual transmission or with the 7G-DCT dual clutch automatic transmission, which reconciles comfort and sportiness in inimitable fashion.

An overview of the models and prices:

"Always on": the multimedia systems

The latest multimedia generation deployed in the CLA boasts new functions, additional apps and a modified graphic colour scheme.

Daimler's Digital Drive Style app concept, which together with the Drive Kit Plus for the iPhone® enables seamless integration of the iPhone® into the vehicle, has been extended. The highlights include Siri voice control and Glympse real-time location sharing. Glympse enables the user to share his or her current location with selected persons. Other functions are Facebook®, Twitter®, internet radio, AUPEO!™ Personal Radio and the advanced navigation solution from Garmin® with web-based real-time traffic information, online special destination search including Street View™ and 3D map display.

The COMAND Online multimedia system has also been extended. The latest generation offers improved, photo-realistic map display, an additional Bluetooth® profile (to enable the internet to be accessed by iPhone®, for example), the display of images additionally in bmp and png formats and the real-time transfer of traffic data.

The Mercedes-Benz management on the CLA - "The style rebel"

"We are adopting the expressive design of the Concept Style Coupé 1:1 into series production. With its unique design idiom, I am convinced that the CLA will firmly make its mark on the image of the Mercedes-Benz brand."
Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars

"Serially avant-garde – and yet the CLA remains true to Mercedes-Benz's core values by setting new standards in aerodynamics, efficiency and driving assistance systems, for example."
Prof Dr Thomas Weber, Member of the Daimler Board of Management, responsible for Group Research and Mercedes-Benz Cars Development

"We aim to reach new target groups with the CLA – including those who never intended driving a Mercedes."
Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing

"The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces. The CLA is a style rebel."
Gorden Wagener, Head of Design, Mercedes-Benz Cars

Credits: Daimler AG

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