"Untamed. The new CLA": Mercedes-Benz launches extensive promotional campaign around the CLA

Don't Copy From This Blog...

To mark the introduction of its new four-door Coupé, the CLA, Mercedes-Benz is launching a promotional campaign under the slogan "Untamed. The new CLA", which will run on all relevant communication channels. The new vehicle, with its internationally unique aerodynamic design, is thus breaking free of the constraints of convention to become the leader of the road-going pack. Along with classic advertising measures such as print ads and TV spots, the CLA campaign will feature an online special aimed at stimulating the creativity of participants. Marketing activities will concentrate first and foremost on the unconventional, self-assured and sporty image of the vehicle. The Mercedes-Benz CLA will be available from authorised dealers from April 13, 2013.

"The CLA will be in a vehicle class of its own. As the little brother of the CLS, it will appeal to target groups who bring a certain non-conformist approach to life. The campaign therefore puts the car in situations that can be summed up as 'Anything but ordinary' ", according to Anders-Sundt Jensen, Head of Brand Communications Mercedes-Benz Cars.

With the new CLA, Mercedes-Benz is introducing a four-door coupé whose sporty design and dynamic handling characteristics make it stand out from the competitive crowd. Using some surprising images, the TV spot asks how it is possible to stand out from the crowd, when so many others are also striving for individuality – the answer is provided by the new CLA. The promotional film will be showed until mid-March on all major German TV channels (http://scn.mx/sT0SJo/).


The print materials show the 'style rebel' from a range of perspectives. These will be appearing until mid-April in high-circulation news and business magazines, specialist motoring publications and special interest media under headings such as "Form: non-conformist" or "Untamed".

#Untamed – a digital photo installation

The classic advertising measures will be complemented by an unconventional online and event format. Launching in February is #Untamed, a digital photo installation inspired by the new Mercedes-Benz CLA, for which Mercedes-Benz will be exploiting the power of the popular social media photo platform Instagram. Users will be able to go to www.untamed-installation.com and upload the most unusual images from their personal Instagram photo stream to the multivdevice-compatible CLA campaign website. On the homepage, participants will be able to see how individual their photos are, and the extent to which they stand out from the images captured by other participants. In accordance with the central theme of "The natural enemy of the ordinary", participants will be encouraged to break free from the constraints of convention and demonstrate their creativity. A poster of the personal pictures can then be downloaded, sent by email or shared with friends via Facebook, Google+ and Twitter. This April these personal photos will then be digitally reworked and, together with the CLA, incorporated into an actual photo installation, to be presented to an international audience in Paris.

The teaser film #Untamed is available on YouTube at: http://scn.mx/vNNIi5/.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

Read More

Launch campaign for the new Mercedes-Benz CLS Shooting Brake: A new era takes shape

Don't Copy From This Blog...

The launch campaign for the new Mercedes-Benz CLS Shooting Brake kicked off yesterday using all relevant communication channels. Under the slogan "A new era takes shape.The new CLS Shooting Brake.", the new model from Mercedes-Benz presents itself as an innovator in a class of its own and continues a long, exclusive tradition by taking the Shooting Brake experience to a whole new level. The integrated marketing campaign comprises a variety of print advertisements and two TV spots. It focuses primarily on the outstanding design of the vehicle and the establishment of a new automotive segment.

"The CLS Shooting Brake creates its own category and revolutionizes the basics of car design with its unique, shapely lines. The campaign therefore highlights it as a top quality design sculpture unveiled as a masterpiece in glaring light," says Anders Sundt Jensen, Head of Brand Communication for Mercedes-Benz Cars.

The two TV ads are aimed at two different target groups. One spot highlights the role of the vehicle as pioneer of the segment and will be seen on all major German TV stations (http://youtu.be/usjAwOMstJM). The second spot integrates the Australian professional golfer and Mercedes-Benz Brand Ambassador Adam Scott (http://youtu.be/cdaiWf3PNO8). As part of the worldwide golf activities of Mercedes-Benz, this commercial will be broadcasted on Sky, Sport 1 and Eurosport in Germany. The English version is internationally connected with suitable sports and golf formats on Eurosport and CNN.

The print ads present both the CLS 63 AMG Shooting Brake as well as the production version of the CLS Shooting Brakes in different perspectives. These will be seen across Germany in circulation news and business magazines, motor trade press publication and special media events until the end of the year.

The webspecial at www.mercedes-benz.com/cls-shootingbrake showcases the strong points of the new vehicle through a presentation film. Responsible for the design and implementation of the launch campaign is Mercedes-Benz' creative agency JungvonMatt / Alster. Since the beginning of October 2012, the new Mercedes-Benz CLS Shooting Brake is available for ordering at authorized dealers across the world.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

Read More

Advertising: #YOUDRIVE - a new approach for a new generation Mercedes-Benz

Don't Copy From This Blog...

Mercedes-Benz has created an advertising campaign to match the innovative and creative benchmark set by the new A-Class.

Named ‘#YOUDRIVE’ the campaign for the new A-Class is an industry and social media first. Using Twitter, viewers will drive the action of a three-part story shown this weekend during the commercial breaks in the X Factor. A sneak preview of the new campaign is being launched this week.

The story takes the form of a light hearted cat and mouse caper, during which the hero, a young music star played by the Top Boy actor Kane Robinson, is trying to get to a secret gig, with the help of his female accomplice, actress Wendy Glenn. Meanwhile the authorities are keen to close it down. With several different scenarios filmed, the viewer will have the opportunity to vote via Twitter and steer the action as to which route they should take. Each scenario puts a different twist on the caper – filmed on the streets of Lisbon and Porto, Portugal.

After the event consumers can visit a specially created interactive channel on YouTube, youdrive.com/YOUDRIVE, to view all available films and drive their own A-Class story. There’s even a chance to win a new A-Class for a year, for those who find the date of the secret gig in the film.

The story was directed by London-raised Yann Demange, who also directed Top Boy. Director of Photography for the shoot was Anthony Dod Mantle, with credits to his name including Slumdog Millionaire, 127 Hours, 28 Days Later and Rush, the new film by Ron Howard depicting the life of racer James Hunt.

David George, Marketing Director, Mercedes-Benz UK commented: “The New A-Class represents a new, younger, more dynamic Mercedes-Benz brand, which is reflected in this campaign. It's a modern Mercedes-Benz, that encourages people to do what we know they enjoy; to get involved. In doing so, we hope to really cut through and create a positive, lasting impression on their view of the brand.”

Credits: Mercedes-Benz UK

Copyright © 2012, mercedesgla. All rights reserved.

Read More

smart Gives Viewers Three Bite-Sized Treats With the Launch of a New Multi-Channel Marketing Campaign

Don't Copy From This Blog...

On the heels of its tenth consecutive month of year-over-year sales increases, smart -- the quirky, right-sized vehicle that created the microcar segment in the U.S. -- is kicking off the fall with three new TV ads and a brand campaign across virtually all media channels that keys in on how smart ‘outsmarts' the competition.

The three new 15-second spots -- scheduled to run on network, national cable, spot tv, and online -- will showcase smart's unique attributes including the patented tridion safety cell ("Tough"), virtually limitless customization options ("Custom Made"), and fun-to-drive personality ("Joy Ride"). The ads will go into rotation starting the week of September 10 and appear on such shows as Big Bang Theory, Modern Family, Revolution, New Girl, and X Factor, among others.

"We're building on the extraordinary momentum we've had over the past year," said Tracey Matura, General Manager of smart. "The last year was all about raising awareness of smart and the near-doubling of our sales volume shows that to know smart is to love it. Now we're going to give people more to love."

smart will offer fans three clever tongue-in-cheek ads highlighting what sets smart apart from its competitors. The first ad, "Tough", scheduled to air September 10, has a large SUV balanced on top of smart's small but incredibly strong tridion safety cell. The second ad, "Joy Ride", which airs the same week, shows off the nimbleness and agility of the smart fortwo with a driver racing out of a tight-turning, winding parking garage, only to go back in for another spin. The third and final ad, "Custom Made", will debut the week of September 24 and speaks to smart's countless customization options: a man in a crowded supermarket stands out with his colorfully patterned suit. Viewers quickly realize his customized smart matches his unique outfit.

The fully integrated smart marketing initiative will feature a full-on banner ad offensive on sites including NYTimes.com, Gawker.com, BBC.com, Mashable.com, and CNN.com. smart will also incorporate the lively ads into social media channels including Facebook (http://www.facebook.com/smartusa), Twitter (https://twitter.com/smartcarusa), and YouTube (http://www.youtube.com/user/smartUSAfortwo).

The distinctive smart product line consists of five fortwo models in the U.S with pricing starting at $12,490. Model year 2013 introduces special edition vehicles and packages including the sharpred special edition, BRABUS sport package, BRABUS tailor made, and iceshine special edition.

About smart
smart, a Daimler AG brand, has its U.S. headquarters in Montvale, New Jersey. The smart model-line consists of five fortwo models: the pure coupe, passion coupe, passion cabriolet and all electric drive versions of the coupe and cabriolet. The all-new third generation electric drive arrives in 2013. All smart models sold in the U.S. are covered by a four-year, 50,000-mile new vehicle limited warranty.

Classified as ultra-low emissions vehicles by the State of California Air Resources Board, smart models are just under nine feet long, 5 feet tall and 5 feet wide. Despite their microcar exterior dimensions, smart vehicles are surprisingly roomy inside and have a full array of technological and safety features including the patented tridion safety cell which is designed to protect occupants in the event of a collision. All smart vehicles, designed to be 85% recyclable and over 95% reclaimable, are produced in the environmentally oriented "smartville" factory in Hambach, France. Additional information on smart can be found at www.smartusa.com .

About smart's "unagency"
smart's marketing initiative are created and implemented by a unique integrated team dedicated to smart from the following agencies: Merkley + Partners (advertising, New York); Razorfish (digital, New York); Sage Collective (events, Florida) and Maloney & Fox (public relations, New York).


Credits: Mercedes-Benz USA

Copyright © 2012, mercedesgla. All rights reserved.

Read More

Mercedes-Benz Talks In-Car Connectivity with mbrace2 National Campaign

Don't Copy From This Blog...

Mercedes-Benz is connecting with drivers through new advertising creative to further demonstrate how mbrace2™- the latest telematics innovation from Mercedes-Benz - keeps drivers fully engaged in their life from their vehicles in the safest way possible. The thirty-second spot entitled "All From One Place" debuts today during the 2012 US Open, of which Mercedes-Benz is a presenting sponsor. Additional campaign elements include extensive digital and social media executions.

mbrace2 provides drivers top-of-the-line features related to safety, infotainment, personal assistance and vehicle care. mbrace2 creates a truly networked vehicle offering open Internet access and custom versions of popular apps, including Facebook, Yelp and Google Local Search designed specifically for in-vehicle use - called Mercedes-Benz Apps. It also includes a solution to remotely update software via cloud networks ensuring that mbrace2 users always have the latest app versions in their vehicles and at their fingertips. Sensible user design and limited functionality of these Internet-based apps ensures that they provide maximum utility without unnecessary distraction when the vehicle is in motion; certain features are not available for use when the vehicle is in motion.

"Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them," stated Bernie Glaser, VP of marketing, Mercedes-Benz USA. "With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today. And best of all, because it uses cloud technology, they will benefit from having a system that will only get better over time."

"All From One Place" is a big and colorful spot featuring a young man who is followed through various scenarios, including at a stadium location surrounded by a cheering crowd for a sports match, on a busy trading floor obtaining stock updates, mingling at a casual party, on a dinner date and finally walking through a storm - all to illustrate how one can shift and toggle through life's events with the help of mbrace2's seamless connectivity and customized apps.

After its debut on CBS during The US Open, the ad will continue in rotation through early November, with high-visibility placements during the 2012 Emmy Awards on ABC, NFL games on CBS and throughout network series season premiers such as "The Office," "Revenge" and "Smash." The spot will also be featured across programming on top-rated cable channels such as Bravo, E!, ESPN, Discovery, The Food Network, National Geographic, TNT and USA.

Much of the complimentary digital campaign is designed for tablet users and will be featured in a range of outlets covering the auto, tech, business and general news categories, including Autoweek, Engadget, Bloomberg, CNNMoney, Forbes, The New York Times and The Wall Street Journal. Custom sponsorships will also be featured on the landing pages of both Slate and Wired. Additionally, users searching for information about or related to mbrace2 via Google/Yahoo!/Bing or social channels such as YouTube or Facebook will be connected to mbrace2 content as well.

For example, users searching "mbrace2" on Google will be served a text ad, which upon clicking they will be directed to mbrace2 content on MBUSA.com. Whereas on social networking sites (e.g., Facebook), users who have self-identified interest in categories (e.g., auto enthusiast fan) will be served a sponsored mbrace2 post.

The mbrace2 message will also be featured on the MBUSA Facebook page with a dedicated mbrace2 tab coupled with a takeover of the MBUSA YouTube Channel.

Introduced at the 2012 Consumer Electronics Show (CES) in January, mbrace2 builds upon the current generation's reputation as the "gold standard" for safety and concierge services, offering more than 60 features aggregated in the categories of safety & security, navigation & destination planning and convenience. The services can be accessed quickly and easily from within the vehicle, smartphone (iPhone or Android) through its Mobile Application or from any computer through a personalized web portal. mbrace2 made its vehicle debut this past spring in the MY13 SL-Class.

New remote access capabilities include Travel Zones/geo-fences, Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights - all of which give owners unprecedented tools for greater peace of mind when secondary drivers use their Mercedes.

Since 1999, Mercedes-Benz has offered leading telematics features in the U.S. market, originally called Tele Aid. Ten years later, MBUSA launched mbrace, a new open-architecture offering that brought an unprecedented level of connectivity for drivers and began the process of allowing them to customize their in-vehicle experiences. The launch of mbrace also marked the first time an OEM connected drivers with their vehicles via their smartphone.
Credits: Mercedes-Benz USA

Copyright © 2012, mercedesgla. All rights reserved.

Read More

Roger Federer Serves Up Creative to Launch All-New 2013 Mercedes-Benz GL-Class

Don't Copy From This Blog...

Mercedes-Benz is jump starting its activities for tennis fans with its latest television creative to preview via Facebook today at www.facebook.com/federer starring Roger Federer, 2012 Wimbledon Champion, and the all-new 2013 GL-Class - the ultimate seven passenger SUV. This new ad, entitled "Many Rogers" is at the heart of an integrated marketing campaign, including national broadcast, print, social media and event elements to launch the new GL in concert with the 2012 US Open, taking place August 27-September 9th in Flushing, New York.

The GL-Class, the leading SUV in its segment, suits the most active of lifestyles with luxury and ease – even that of Roger Federer. "Many Rogers" uses self-effacing humor while portraying the tennis star, who throughout the roles of his busy life - "World Class Athlete," "International Celebrity" and most importantly, "Dad"- is accompanied by his favorite car. "Many Rogers" will make its broadcast debut Aug. 27 on CBS and will air for the duration of The Open; the ad will run on ESPN2 and the Tennis Channel as well.

"The GL is already the segment leader and will continue this tradition as it now offers more room, more amenities, more power and more safety - more of everything that our full-size luxury SUV customers could want and expect from a Mercedes-Benz," stated Bernie Glaser, VP of Marketing, Mercedes-Benz USA. "The GL-Class cradles its occupants with the first-class comfort of a luxurious sedan."

The complementary print campaign which also launches at the end of August features a four-color execution and reads: "Proud holder of 16 Majors, 74 Singles titles and twin daughters." The piece will run in The New York Times, USA Today, Tennis Magazine and the official US Open tournament program. The headline of the print ad was chosen by Roger Federer Facebook fans during a contest that ran in June prior to the campaign launch.

Additional social media elements include a posting of a "behind the scenes" making of "Many Rogers," tournament updates, as well as GL vehicle footage and demos posted on both the Roger Federer and MBUSA Facebook pages.

To celebrate the end of the summer season, MBUSA Facebook fans can also submit a photo of how they enjoyed their "Best Summer" to try and win a 13 month lease of an SLK250 Roadster. Two sets of box tickets will also be given away via the MBUSA Facebook page to a national contest winner for the finals weekend (Sessions 25 and 26) - airfare, hotel and ground transportation included; four box tickets will be given to NY metro-area fans as well. For those fans that don't win a new vehicle lease or tickets, an exclusive benefit to Mercedes-Benz owners who drive their vehicle to the tournament is the luxury of a dedicated, complimentary parking area.

As the official vehicle and presenting sponsor of the US Open Men’s Single Championship, Mercedes-Benz is planning several unique fan experiences during the tournament, including a special display of its Concept Style Coupe which is the basis for its much anticipated line of next generation vehicles. Tennis fans wanting to capture a unique memory of their time at the US Open with the Concept Style Coupe will be able to via a Photo Station at the Mercedes-Benz Brand Center located at the center of the USTA Tennis Center.

Mercedes-Benz’s four-year agreement with the US Open began in 2010 and includes significant on-site presence during the tournament, national TV media commitments and an extensive presence on USOpen.org.

Mercedes-Benz is also a sponsor of Arthur Ashe Kids' Day Presented by Hess scheduled for Saturday, August 25 at the USTA Billie Jean King National Tennis Center from 9:30 a.m.- 4 p.m., which stars pop-vocal sensation The Wanted, chart-topping singer Carly Rae Jepsen and special guest performer Owl City. These stars will team up with reigning US Open Champion Novak Djokovic and three-time US Open Champion Kim Clijsters to kick-off the tournament.

Credits: Mercedes-Benz USA

Copyright © 2012, mercedesgla. All rights reserved.

Read More

Mercedes-Benz embarks on campaign to mark the launch of the new A-Class - "Wow" and "Yeah": the A-Class arrives in dealerships

Don't Copy From This Blog...

To mark the launch of the new A-Class on 15 September 2012, Mercedes-Benz is embarking on a comprehensive advertising campaign using all available communication channels and based around the claim "The new A-Class. The pulse of a new generation". The pre-launch communication activities for the new compact Mercedes-Benz are expected to reach their climax with the campaign. The focal point of the integrated campaign will comprise a variety of print advertisements, five TV spots and an innovative online platform. They will primarily concentrate on the exceptionally progressive, sporty design of the vehicle as well as some of its special product features. These include full integration of the Apple iPhone® in the vehicle's display and operating concept, helpful multimedia apps and the standard assistance system COLLISION PREVENTION ASSIST.

"We have already received far more than 40,000 orders for the new A-Class, even before its official market launch. We are looking to give this highly positive response a further boost with the campaign", explains Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. "The campaign is just as progressive and emotionally appealing as the new A-Class itself, and perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital networking capabilities."

Hitting networks on all channels from September

The print advertisements and TV spots depict the special features of the compact Mercedes-Benz model to exceptional effect. In addition, they take as their central theme the A 250 Sport with diamond grille, issue invitations to attend market launch events and test drives, and promote a variety of financing offers. The progressive-looking print advertisements will run throughout Germany in the form of 2/1 and 1/1-page ads in consumer publications, high-circulation news magazines, special-interest media and also national daily newspapers. Furthermore, all of the themes of the campaign will also be depicted on billboards in prominent locations in cities throughout Germany.

All of the print advertisements will feature a QR code leading directly to the central interactive online platform, where all global communications activities on the new A-Class have been pooled together since March. The online hub accessible at www.mercedes-benz.com/a-class features an innovative interactive concept, which sets the scene for the impressive world of the new A-Class by means of scrolling – from vehicle highlights and the A-Rock concert series with Placebo, through to attractive financing offers and the opportunity to arrange a test drive.

Just as progressive and as dynamic as the print advertisements are the five TV spots, each of which presents a product highlight in the form of a surprising and amusing story. The "parking" spot, for example, focuses on the Mercedes-Benz "Parking Finder" app found in the COMAND Online system. In this, an A‑Class is seen travelling along which then suddenly comes to a halt. An attractive woman gets out, and paints a parking bay around the vehicle. In the "crash test" spot, a desperate crash test dummy tries to arrange a rear-end collision with the A-Class. However, the driver manages to avoid all of the obstacles placed in his way in good time – thanks to the radar-based warning system COLLISION PREVENTION ASSIST fitted as standard. The advertising spots will be transmitted on all of the main TV stations which enjoy wide coverage.

The campaign will run until the end of October, and online until the end of December 2012. The agency responsible for the campaign is Jung von Matt/Alster. Production of the TV spots was undertaken by Tempomedia, with Cyril Guyot acting as director, while the photos are the work of Uwe Düttmann.

The central theme of the campaign, "The pulse of a new generation", will continue to be used in the "2013 A-Class Calendar", which is available to order from www.star-kalendermarkt.de . Twelve calendar themes tell the story of a young couple taking a trip in the new A-Class through a large city at night. It is an extraordinary calendar, which will be accompanied by social media measures as well as other online activities.

Road show through Europe's major cities

The campaign is also being supplemented by a three-month road show travelling across Europe. At the beginning of June, a fleet of almost 50 A-Class models set out from Barcelona and Seville at the same time. Up until the end of October, they will be stopping off at fashionable event locations and public squares in Europe's major cities. The show includes a futuristic pavilion which, with its sculptured shape and progressive design to match the A-Class, is certainly an eye-catching feature.

The new A-Class is also already under way in the new city-building simulation game, "SimCity Social" on Facebook. Mercedes-Benz has partnered with Electronic Arts Inc. and is providing fans with exclusive additional game options until the end of September. Among other features, players can add a Mercedes-Benz plant, a dealership, areas for vehicle presentations and advertising signs to their cities, and also enjoy the new A-Class driving through the streets.

World first: the virtual owner's manual – "A-Class Guide"

With the "A-Class Guide", Mercedes-Benz is making the complete owner's manual for the A-Class available for smartphones for the first time. The mobile guide boasts lots a useful features, such as the Quick Start Help or Quick Tips, which provide advice on using the vehicle. The owner's manual also includes animations and short film clips which show in graphic form how specific functions are operated.

 The "Mercedes-Benz Guides" app and the "A-Class Guide" are available via the Google Play Store and the Apple App Store for all popular smartphones.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

Read More

Mercedes-Benz keeps new A-Class campaign pure and simple

Don't Copy From This Blog...

Mercedes-Benz UK has created the first non-branded campaign ever in its history to launch the exciting new A-Class – the intriguing campaign, ‘Pure and Simple’, utilises just two elements: a striking image of the new A-Class and one line - #NewGeneration.

For the 10-second television advert, which airs during the ITV1 England versus Norway football match on Saturday 26 May, the standalone A-Class will simply be rotated alongside the hashtag call-to-action.

The imagery, which has been designed to entice the audience to discover more using Twitter, centres around a specific information hub: mercedes-benz.co.uk/newaclass, where people can go to find out more about this exciting new car, which will also be promoted via an email campaign and online advertising.

In addition, the television advert is the first automotive broadcast that can be used in conjunction with the Aurasma app to access additional hidden content by hovering over the A-Class image. Aurasma can also be used alongside the various media channels, including print within key motoring, fleet and national lifestyle publications and point of sale adverts, to view the special Mercedes-Benz A-Class site.

Alongside this, a promoted trend and tweets for #NewGeneration on Twitter will commence on 26 May, to encourage and build dialogue and excitement amongst motorists.

David George, Mercedes-Benz Passenger Cars Marketing Director, said: “The A-Class is a real game-changer for the brand. The Pure and Simple campaign is designed to raise awareness of the new generation for Mercedes-Benz and is the beginning of a major launch for this exciting new vehicle.”

Mercedes-Benz will also be running a homepage takeover of Spotify.com, encouraging users of the free account to choose the song they would use for the new A-Class advert and tweet their selection to be in with a chance of winning a Spotify Premium membership.

Mercedes-Benz has created a car with an unmistakable road presence and the appearance of the new A-Class reflects the new design strategy of the manufacturer. For example, rather than a conventional radiator grille the new A-Class features the world’s first ever ‘diamond’ grille, with design and dynamism obvious characteristics of the new vehicle; the A-Class sets a new record Cd value of 0.26, which puts the vehicle at the top of its class.

The new Mercedes-Benz A-Class will offer a host of powerful, yet efficient engines: for the first time a Mercedes-Benz will produce emissions of just 98g of CO2 per kilometre. At the same time the new model underlines that for Mercedes-Benz safety comes as standard and includes, amongst other things, the radar-based COLLISION PREVENTION ASSIST system.

Credits: Mercedes-Benz UK

Copyright © 2012, mercedesgla. All rights reserved.

Read More