Limited edition of smart forjeremy goes into series production: Haute couture on four wheels

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The smart forjeremy is going into series production. At the Shanghai Auto Show (21 to 29 April 2013), smart will be showcasing the unique model created together with internationally renowned fashion designer Jeremy Scott, which will be available as an extremely limited special edition licensed for road use. With its striking wings at the rear, the vehicle retains a central design element of the original show car. Production is scheduled to begin in April 2013. The smart fortwo edition by Jeremy Scott is available as a coupé with either a local emission-free electric drive, BRABUS electric drive or a powerful BRABUS 75 kW petrol engine.

Jeremy Scott gives smart wings – the most eye-catching feature of the new smart fortwo edition by Jeremy Scott is the two vertical wings just above its rear lights. As Jeremy Scott explains: “I wanted to design something out of the ordinary, something that expressed my dreams and fantasies and that transferred my fashion ideas to automotive design. I see myself driving this car and can well imagine my friends and cool people all over the world loving the unique design of this smart.”

The tridion safety cell, door mirror caps and radiator grille are all painted in alubeam. By contrast, the bodypanels and 16”/17” Monoblock alloy wheels are finished in polar white in the BRABUS drive variants. The mirror triangle and rear lid are embellished by logos and lettering featuring the words “by Jeremy Scott”.

White is also the dominant colour in the interior, together with fine materials: the seats, door centre panels, gear knob (petrol version only) and kneepad are all tailor made with white, embossed leather complete with white stitching. The diamond stitching on the seat surfaces and backs is also found on the door centre panel. The top part of the instrument panel is covered with embossed black tailor made leather and also boasts white contrast stitching. The 3-spoke sports steering wheel is covered with white leather.

A pleasing contrast is created by the dashboard instruments, the trim to the side of the instrument panel and the gearshift trim, all of which are finished in alubeam. The classy look is underlined by black velours floor mats with white leather trim and “Jeremy Scott” in elegant lettering.

A choice of three engines

The exclusive special model is available with three different engine versions. All vehicles will be built by smart-BRABUS GmbH in a tailor made manufacturing process:

- smart fortwo edition by Jeremy Scott electric drive: with a 55 kW electric motor

- smart fortwo edition by Jeremy Scott BRABUS electric drive: with a 60 kW electric motor

- smart fortwo edition by Jeremy Scott BRABUS: with a 75 kW petrol engine

Exuberant creations: Jeremy Scott

Wings are one of the recurring design elements used by Jeremy Scott to great effect. Be it sweatshirts, sunglasses, watches or sneakers, winged motifs crop up again and again in his collections. Jeremy Scott is regarded as the last rebel of the fashion scene. When it comes to style and design, he knows neither boundaries nor conventions. His polarising impact has established him as a pop icon and a creator of exceptional fashion designs. Many stars from the music scene have embraced his avant-garde creations – they are worn by leading names such as Lady Gaga, Rihanna, Katy Perry, Madonna, Björk and Kanye West.

Born in Kansas, Missouri, Jeremy Scott first went to New York in 1992 to study fashion design at the Pratt Institute, one of the leading schools of art and design in the USA. After graduating in 1996, he made a beeline for Paris to launch his design career at the tender age of 21. In 1996 and 1997, he won the “Venus de la Mode Award” for the “Best New Designer” and was nominated for the “Best Young Designer” award by the Council of Fashion Designers of America (CFDA) in 1999. In 2001, the award-winning wunderkind returned to the USA to take up residence in Los Angeles.

Here is an overview of the prices:

Credits: Daimler AG

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World premiere at the 2012 São Paulo International Motor Show: The new SLS AMG GT3 "45th ANNIVERSARY"

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World premiere for the new SLS AMG GT3 "45th ANNIVERSARY" at the 2012 São Paolo International Motor Show: the exclusively appointed special series is aimed at car collectors with a particular penchant for motor racing. The customer sport racing car is being built by hand in a limited edition of no more than five vehicles in Affalterbach. Record DTM champion and AMG brand ambassador Bernd Schneider is involved hands-on in the production process, installing the AMG 6.3-litre V8 engine in the SLS AMG GT3 "45th ANNIVERSARY" together with an AMG engine fitter.

The exclusive collector's item is also synonymous with the successful AMG customer sports programme. With a current tally of 36 wins in the 2012 motorsport season and three driver and team titles in the FIA GT3 European Championship, the ADAC GT Masters and the FIA GT1 World Championship to its name, the racing version of the gullwing model from Mercedes-AMG is also an impressive success story in its own right.

"The world premiere of our special "45th ANNIVERSARY" series of the SLS AMG GT3 at the 27th São Paulo International Motor Show in Brazil is a homage to all Brazilian AMG fans. Firstly because the Brazilian market has witnessed rapid growth for AMG high-performance vehicles in the past five years. And secondly because two of our AMG customer teams are putting in a very good showing in the Brazilian GT Championship and have excellent prospects with their three SLS AMG GT3s," notes Ola Källenius.

Exclusive matt paintwork and "45 Years of Driving Performance" logo

A number of exterior and interior modifications have been carried out for the special SLS AMG GT3 "45th ANNIVERSARY" model. The body of the SLS AMG GT3 "45th ANNIVERSARY" gleams auspiciously in the new designo magno graphite matt paint finish, for example. To date, this matt paintwork has been exclusive to the SL 65 AMG "45th ANNIVERSARY", which was unveiled to mark the 45th birthday of Mercedes-AMG at the New York International Auto Show in April 2012. The AMG light-alloy wheels in designo magno graphite complement the body's matt paintwork to perfection.

Another eye-catching feature is the striking "45 Years of Driving Performance" logo framed in silver on the GT3 racing car's gullwing doors.The special edition's logo embodies consummate design right down to the finer points of detail: closer inspection reveals the exposed carbon-fibre structure of the gullwing doors under the matt paintwork. The doors, along with the bonnet, mudguards, boot lid, rear wings, front and rear apron, front splitter and rear diffusor, are produced in the particularly lightweight motorsport material CFRP (CFRP = carbon fibre reinforced plastic).

The interior of the SLS AMG GT3 "45th ANNIVERSARY" evokes a functional racing car atmosphere, refined by high-quality, exclusive details: the steel roll-over cage is finished in matt "designo magno graphite" to match the exterior. The racing car's dashboard and centre console sport a matt carbon-fibre finish. Effective contrasts are produced by six-point seat belts in silver.

The collector's item also boasts a seat shell in a high-strength carbon-fibre safety cell on the co-driver's side. A special badge with a "1 of 5" logo on the seats alludes to the limited production run for this racing car. The standard appointments for the SLS AMG GT3 "45th ANNIVERSARY" are rounded off by a high-quality AMG indoor car cover with "45 Years of Driving Performance" logo.

Bernd Schneider as a VIP engine fitter

In keeping with the exclusive exterior and interior equipment and appointments, the engineering under the bonnet is of a similarly exclusive standard.48 year-old racing driver Bernd Schneider is assisting the responsible AMG engine fitter in installing the naturally aspirated AMG 6.3-litre V8 engine. The special AMG engine badge bearing the signatures of Bernd Schneider and the responsible engine fitter attest to this high-calibre duo's handiwork. Customers who acquire one of the rare SLS AMG GT3 "45th ANNIVERSARY" models also receive an exclusive vehicle certificate signed by Bernd Schneider.

The five-times DTM champion, overall ITC winner from 1995 and FIA GT world champion from 1997 works for Mercedes-AMG as a brand ambassador and an instructor at the AMG Driving Academy. Together with AMG customer sport coordinator Thomas Jäger, as an established expert in the field of SLS AMG GT3 customer sport Bernd Schneider has carried out the majority of the test drives for the racing version of the gullwing model. He also participates in selected races as part of the AMG driver support set-up. Bernd Schneider competed for various AMG customer teams in 2012, including the 24-hour Dubai race, at the Nürburgring and in Spa-Francorchamps.

Vehicle handover directly at AMG headquarters

Handover of the SLS AMG GT3 "45th ANNIVERSARY" takes place directly at Mercedes-AMG in Affalterbach, where customers are also granted exclusive insights into the AMG world and have an opportunity to sample AMG's hallmark excellent service and support quality. An in-depth introduction to operation of the new vehicle and its engineering and technology is provided in the new 360 square-metre handover hall. In the case of this special GT3 racing car, this instruction is provided personally by AMG brand ambassador Bernd Schneider.

The programme also includes an individual tour of the factory, taking in the AMG Performance Studio, where exclusive series of individual AMG cars and one-off vehicles are developed and hand-made. This is followed by a visit to the AMG engine "Manufaktur" (hand-finishing section), where Bernd Schneider and the AMG engine fitter assembled the AMG 6.3-litre V8 engine by hand. On request, the SLS AMG GT3 "45th ANNIVERSARY" customer can enjoy a race track coaching session as part of an initiation event with the vehicle.

- Price for Germany (incl. 19% VAT): SLS AMG GT3 "45th ANNIVERSARY" € 446,250

First place overall in the Brazilian GT Championship

Two AMG customer teams are competing in the Brazilian GT Championship with three SLS AMG GT3s. After five of a total of nine races, Duda Rosa and Cleber Faria (both BRA) from BVA Racing lead the overall placings. Their stablemates Vanuê Faria / Renan Guerra (both BRA) rank third. Paulo Bonifacio and Sérgio Jimenez (both BRA) from AMattheis Motorsport currently hold fifth place in the championship. The next race in the Brazilian GT Championship will take place on 28 October and the final meeting will be in Interlagos on 16 December.

Success on four continents, exemplary safety standard

The Mercedes-Benz SLS AMG GT3 is the racing version of the SLS AMG which has been designed for customer sport.49 such vehicles for short- and long-distance races have been delivered worldwide to date. In its first season in 2011, the gullwing model quickly established itself as the most successful newcomer of the motorsport year. International customer teams competing on four continents notched up a total of 26 wins. The vehicle's successful run was crowned when HEICO Motorsport won the team rankings at the FIA GT3 European Championship with its two Mercedes-Benz SLS AMG GT3s – the first title for the gullwing model in its first full racing season. In the 2012 motorsport season the SLS AMG GT3 is competing in more than 15 racing series on four continents, including the FIA GT1 World Championship, the FIA GT3 European Championship, the ADAC GT Masters, the VLN Endurance Championship at the Nürburgring and the Blancpain Endurance Series. The triple victory in the 24-hour Dubai race in January 2012 and numerous places on the podium at various short-distance, 4- and 6-hour races demonstrate the SLS AMG GT3's sporty performance in impressive style. So far this season, the car has notched up 36 wins.

The SLS AMG GT3 additionally offers an exemplary standard of safety which is currently unrivalled by any other GT3 vehicle.Mercedes-AMG develops and produces the customer sport racing car in close cooperation with HWA AG. HWA is responsible for development and deployment of the Mercedes AMG C Coupés in the DTM on behalf of and in ongoing consultation with Mercedes-Benz Motorsport.

* Official photos and details courtesy of Mercedes-AMG GmbH *

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