Available with immediate effect from specialist eyewear stores: Mercedes-Benz Style - unique design now also for spectacles

Don't Copy From This Blog...

Designed by the automobile designers at Mercedes-Benz, developed in collaboration with the eyewear specialists at Rodenstock: the new Mercedes-Benz Style Eyewear Collection for spring/summer 2013 will be making its debut at opti 2013, the international trade show for optics and design (25 to 27 January 2013). Also taking a starring role at the specialist show is a unique pair of Mercedes-Benz Style Iconic Eyewear sunglasses, whose sculptural design idiom and progressive, distinctive styling reflect the design idiom of Mercedes-Benz and offer a foretaste of the Mercedes-Benz Style Eyewear Collection 2014.

All in all, the Mercedes-Benz Style Eyewear Collection spring/summer 2013 comprises six pairs of sunglasses and nine designs for prescription lenses. Common to all is the brand's hallmark design idiom and their high-quality finish. The glasses are available from opticians now.

Among the highlights of the Eyewear Collection are the models MBS 1024 and MBS 4010. In the case of the sunglass design MBS 1024, the combination of rounded lenses in polished titanium frames with silk matt side pieces delivers a stylish interplay of matt and reflective effects. The spectacles are available in four different colours. The Driver's Edition features Rodenstock SunContrast or polarised lenses, providing full UV and glare protection in conjunction with an individual prescription, so enhancing safety.

Some of the latest designs involve frames in multi-layered acetate, which allows a harmonious combination of two colours, for example red and havana brown in the case of the model MBS 4010. These prescription lens spectacles, with their attractive sporty shape and rounded frames, are also available in dark green, olive and black-brown.

About Mercedes-Benz Style

Mercedes-Benz Style, like Mercedes-Benz itself, is a name synonymous with design and innovation. Mercedes-Benz Style conveys innovation through the sophisticated and intelligent design and styling of its products. This is immediately recognisable from the very deliberate and distinctive use of innovative materials, colour combinations, structures, shapes and light. Since 2010 the designers at Mercedes-Benz have complemented their commitment to classic automobile design with work on other products, in cooperation with selected partners.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

Read More

The Mercedes-Benz Eyewear Collection Autumn/Winter 2012: Look like a star

Don't Copy From This Blog...

A sense of sporty elegance is the distinguishing feature of the Mercedes-Benz Eyewear Collection for autumn/winter 2012. A total of ten new models are on offer, characterised as ever by their high functional quality. Incorporated into the frames using a die-stamping process, the legendary Mercedes-Benz star adorns each of the models making up of the Mercedes-Benz Eyewear Collection. Developed by Mercedes-Benz and their cooperation partner Rodenstock, the glasses are available now from specialist retailers.

The new models feature an understated, modern design or an impressive classic look with matt/gloss effects. Highlights of the autumn/winter collection include the M2022 spectacles with stylish titanium sheet rim. As a particular eye-catching feature, the refined frame design has a fine, integrated spring hinge, reflecting the attention to detail. Available in classic colours such as black, dark blue, titanium grey and gold, they are bound to make the most discerning of wearers stand out from the crowd. The spectacle frames M2016, M2017 and M2018 also boast optimum wearing comfort thanks to their excellent finish and the use of materials such as extremely light pure titanium and highly customizable frames.

With an exceptionally fine frame design, the new M2024 spectacle frames and the M2025 Nylor variant, in which the lenses are held in place with a nylon thread, not only provide a stylish look - they are also particularly comfortable to wear thanks to their flexible frames. The M1013 and M1014 sunglasses, made of stainless steel, are technically impressive: the precisely finished hinges close with an extremely flush fit.

Those who, in addition to the timeless style of the aviator look, also attach particular importance to maximum visual comfort when driving on long journeys, will not go wrong with the M1021 and M1022 sunglasses. Both models are available as part of the Drivers Edition and, thanks to Suncontrast lenses, help to ensure outstanding high-contrast visibility.

The sunglasses from Mercedes-Benz provide optimum UV protection and meet the international standards DIN EN 1836, ANSI Z 80.3 and AS NZS 1067.

An eye on quality – in car production and for glasses

Mercedes-Benz glasses are subject to the same rigorous testing and quality checks as the company's car production. And when it comes to manufacturing the frames, quality management starts long before the actual production process. Even at the development stage, Rodenstock performs extensive tests on new frames. Every single component of the initial samples is checked thoroughly to ensure it meets quality requirements. Special machines and equipment are used to test the components' long-term reliability, for example the stability of the hinge function even after the arms have been folded and unfolded several thousand times. Once a model has gone on sale, a monitoring process kicks in, where every complaint is logged and appropriate optimisation measures are put in place immediately.

About Rodenstock and Mercedes-Benz

Rodenstock and Mercedes-Benz have been licensing partners since 2010. Both companies boast a long, distinguished tradition, the highest quality standards and German engineering par excellence. These two premium brands are always one step ahead of the competition in terms of expertise, technical innovation and ground-breaking design. Rodenstock is one of the world's leading manufacturers of lenses and frames, operating production sites at 14 locations in 12 countries.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

Read More

The Mercedes-Benz Eyewear Collection Spring/Summer 2012: Eye-catching fashion!

Don't Copy From This Blog...

The Mercedes-Benz Eyewear Collection is right on trend with the very latest semi-transparent colours. For example, models in the 2012 spring/summer season are available with sides and rims in expressive red and trendy teal, while timeless hues such as grey, black and brown also remain available.

The Mercedes-Benz Eyewear Collection Spring/Summer 2012 contains many new sunglasses and spectacle frames that combine a casual yet elegant design with functional quality at the highest level. The Mercedes star is the central element adorning the sides of every Mercedes-Benz frame. The classy 3D effect is achieved through a number of intricate production steps, some of which are carried out by hand. This gives every pair of glasses in the collection the characteristic Mercedes-Benz look. Developed by Mercedes-Benz and their cooperation partner Rodenstock, the glasses are available now from specialist retailers.

The Mercedes-Benz Eyewear Collection Spring/Summer 2012 covers a broad range of designs, from young & fashionable to comfortable & elegant all the way to exclusive & luxurious. In addition to these, the models of the Mercedes-Benz Eyewear Drivers Edition have been specially developed for long drives. With the exception of models in the shield style, all sunglasses can be fitted with prescription lenses.

This is an overview of the new models:

Referencing Mercedes-Benz car design, the M4003 polyamide spectacle frame has contoured arms, as do the M3010 and M3011 sunglasses. The Mercedes star on the side adds to the interplay of light and shadow. Different variants with full rims and Nylor half-rims, along with different colour concepts featuring classical shades such as havana and black along with modern, trendy colours like teal, burgundy and sand will delight glasses wearers of every type.

The M2012 to M2015 models reflect the tradition of ultimate technical quality to which both Rodenstock and Mercedes-Benz subscribe: the prescription glasses with their innovative stainless steel arm design are very striking, yet at the same time exceptionally modern and light. Due to the flexibility of the material these glasses do not require spring hinges, so there is nothing to spoil their delicate appearance.

The absolute stars are the M2008, M1017 and M1018 models, a spectacle frame with titanium sheet rim and two sunglasses made from extremely light pure titanium. Stylish rims with a high-set bridge, a special arm design and the integrated hinge milled into the side meet even the highest requirements. Timeless colours such as black, dark brown, titanium grey and gold match this classic look. The two sunglasses M1011 and M1012, made from an ingenious titanium polyamide combination, are the first shield models in this line. Thanks to an innovative design, the arms and nose pads can simply be clicked onto the shield.

New additions to the Mercedes-Benz Eyewear Drivers Edition include the M3006 sunglasses (in a sporty classical style) and the aviator-style M1009 sunglasses. Both are available with Rodenstock SunContrast lenses in green and with polarising lenses in brown. Less reflection and increased contrast mean the eyes remain relaxed for longer and get tired significantly more slowly – a clear safety bonus when driving.

Sunglasses from Mercedes-Benz offer optimal UV protection and comply with international standards DIN EN 1836, ANSI Z 80.3 and AS NZS 1067.

An eye on quality – in car production and for glasses

Mercedes-Benz glasses are subject to the same rigorous testing and quality checks as the company's car production. When creating frames for glasses, quality management starts long before the actual production process, just as it would do for vehicles. Even at the development stage, Rodenstock performs extensive tests on new frames. Every single component of the initial samples is checked thoroughly to ensure it meets quality requirements. Special machines and devices are used to test the components' long-term reliability, for example the stability of the hinge function even after the arms have been folded and unfolded several thousand times. Once a model has gone on sale, a monitoring process kicks in, where every complaint is logged and appropriate optimisation measures are put in place immediately.

About Rodenstock and Mercedes-Benz

Rodenstock and Mercedes-Benz have been licensing partners since 2010. Both companies boast a long, distinguished tradition, the highest quality standards and German engineering par excellence. These two premium brands are always one step ahead of the competition in terms of expertise, technical innovation and ground-breaking design.

Rodenstock is one of the world's leading manufacturers for lenses and frames, operating production sites at 14 locations in 12 countries.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

Read More