iF product design award 2013: Mercedes-Benz Actros wins international design award once again

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The iF label is recognised worldwide as a hallmark of excellent design – a cachet that now attaches to the new Mercedes-Benz Actros. This year, 49 experts from the areas of design, industry and education chose their favourites from over 3000 entries.

The competition forms part of the “iF design awards”, which are now in their 60th year – organised by the International Forum Design, which is based in Hanover and stages exhibitions worldwide. Each year, the awards for excellent design are presented in the three disciplines "product”, “communication” and “packaging".

The jury spent three days viewing, handling, testing and analysing the entries behind closed doors.

"All award-winning entries are examples of exceptional product design," affirms the statement by the international expert jury. Key criteria are target group appeal and content, design quality and creativity, relevance to the customer, economy, originality and innovation. The winning entries at the “iF design” awards reflect current design trends and the economic credentials of well designed objects.

"The fact that our Actros has won such an important design award is a magnificent acknowledgement of our daily work," notes Kai Sieber, Head of Design for Mercedes-Benz Trucks & Vans.

The new Mercedes-Benz Actros has already won the "red dot" design award from the Design Zentrum Nordrhein-Westfalen, the "German Design Award 2013" in the category "Transportation and Public Space" and the "Focus in Gold 2012" from the Design Center Stuttgart.

The flagship truck from Mercedes-Benz has won over the international juries with the high quality and ergonomics of its interior and the consistent exterior design of the vehicle's different variants.

The new Mercedes-Benz Actros

The new Actros model series produced in Wörth is predestined for long-haul transport. The designers have gone back to the drawing board to evolve a totally new Actros that meets the ever increasing requirements with regard to comfort, economy, driving dynamics and diversity. In terms of equipment options and models, the diversity of the series offers a perfectly configured vehicle for virtually any type of deployment in long-haul transport.

Credits: Daimler AG

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iF product design award 2013: Mercedes-Benz design takes top honours in international competition

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The designers at Mercedes-Benz have been rewarded for their one-off Concept Style Coupé vehicle and Actros with the internationally renowned "iF product design award 2013". Last year the Concept Style Coupé laid down the template for the lines of the new Mercedes-Benz CLA, which has recently celebrated its world premiere. With its avant-garde design, this four-door Coupé is now establishing a new segment. For the Actros, the “iF product design award” is the fourth consecutive major design prize.

For decades, the "iF product design award" has ranked as one of the world's most important design awards and represents the seal of approval for outstanding design. This year, some 49 experts from the areas of design, industry and education selected their favourite items from among more than 3000 contributions. As part of this process, the Concept Style Coupé and Actros from Mercedes-Benz emerged victorious against some established competitors.

With the Concept Style Coupé, Mercedes-Benz delivered a convincing statement in favour of the avant-garde design of sporty coupés. The four-door Coupé presents itself as a style rebel: non-conformist, provocative and masculine. Technical highlights include a striking headlamp design featuring innovative indicators, the new four-cylinder turbocharged petrol engine producing 155 kW (211 hp), and also the 4MATIC all-wheel drive system.

"The response to the Concept Style Coupé was overwhelming. The most frequent comment by far was 'Please put this car into series production.' That's precisely what we are doing now," explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. As the recently presented newcomer to the range, with its frameless doors the Mercedes-Benz CLA adopts the design of the Concept Style Coupé concept vehicle and seamlessly transfers it into series production. In this way, Mercedes-Benz is once again demonstrating that the concept vehicles of the premium automotive manufacturer are completely at home in the real world.

The Concept Style Coupé has already received the "Best of Best" award at the Automotive Brand Contest.

Also recognised was the Mercedes-Benz commercial vehicle design. For the Actros, the “iF product design award” is the fourth consecutive major design prize.

The flagship commercial vehicle has already received the “red dot” design award from the Design Centre in North-Rhine Westphalia, the “German Design Award 2013” in the “Transportation and Public Space” category and the “Focus in Gold 2012” from the Design Center Stuttgart.

Credits: Daimler AG

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