The new Mercedes-Benz CLA-Class: Overview, Statements, Design & Model Range

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I. The new Mercedes-Benz CLA-Class establishes new segment: Sleek as they come

The CLA is set to establish a new segment, with world-leading aerodynamics (Cd value of 0.22 for the BlueEFFICIENCY Edition), avant-garde coupé design and 4MATIC all-wheel drive (optional). As a new four-door coupé it follows the idea of the CLS, whose design concept has spawned more than its fair share of imitators since its debut in 2003. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal.

"The resonance created by the Concept Style Coupé was overwhelming. By far the most frequent comment heard was: 'please put this car into series production' And that's exactly what we're doing now", said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "The CLA is a car that does not confuse mid‑range with mediocrity. Its powerful design underscores the sporty side of the Mercedes-Benz brand."

In keeping with its sporty positioning, the CLA is available with high-torque turbo engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical highlights of this new design icon include a new world record in aerodynamics for series production automobiles (Cd value: 0.22) and numerous driving assistance systems, including the further-developed COLLISION PREVENTION ASSIST.

This radar-based assistance system provides the possibly distracted driver with visual and acoustic warnings of identified obstacles and prepares the adaptive Brake Assist system for precision braking. Braking is initiated as soon as the driver steps emphatically on the brake pedal. When an impending danger of collision is identified, the COLLISION PREVENTION ASSIST system calculates the precise braking force ideally needed to avoid an accident and makes the best possible use of any distance remaining. As a new feature, COLLISION PREVENTION ASSIST affords protection from typical rear-end collisions in dangerous traffic situations in the CLA from a speed of only 7 km/h (previously: above 30 km/h).

Five lines and packages which vary greatly in character are available to individualise the striking compact mid-range coupé (length/width/height: 4630/1777/1437 millimetres). In keeping with the digital lifestyle of the CLA's social media-savvy target group, smartphones can additionally be fully integrated into the vehicle's display and operating system.

The CLA Edition 1 will only be available for twelve months. Among the exclusive equipment features of this model, which can be powered by any of the engine versions, the NEON ART interior with leather upholstery and black DINAMICA microfibre with yellow contrasting topstitching is worthy of mention.

The style rebel: exterior design

Its breathtakingly sporty proportions and powerfully dynamic design idiom, with its interplay between concave and convex surfaces give this four-door coupé its unmistakable look.

The vehicle's striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic "flare effect" for the daytime driving lights and indicators. This light signet defines the car's energetic appearance and shapes a new Mercedes face.

Numerous details indicate that on a design level the CLA represents a further development of the modern classic Mercedes-Benz CLS. Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wings flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third feature line extends in a sweeping curve from the front wheel towards the rear. Together, these lines lend depth and dynamism to the side profile.

The width-emphasizing rear end radiates power and athleticism, featuring an interplay between convex and concave surfaces and edges. The gently sloping roof contour and the pronounced, hallmark curvature of the rear window provide the CLA with a coupé-style character from the rear, too. The athletic impression from the rear results from the drawn-in C-pillars in conjunction with the shoulder muscle over the rear wheel arch linings. The tail lights are framed by the muscular lines of the shoulders which extend into the rear end, the horizontal orientation of the lights emphasizing the rear's powerful and aesthetic breadth. The light functions feature an arrow-style arrangement.

A large panoramic sliding sunroof is optionally available. This sunroof consists of a fixed polycarbonate cover at the front, a moving element made of mineral crystal and side trims to match the glass look.

"Cool touch" effect: the interior

The exterior's progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom, the selection of high-quality materials and the available combinations of materials. All trim surfaces are galvanised, resulting in a metallic finish.

The instrument panel incorporates five round vents. The outer rings of the round vents have a high-quality electroplated finish. The airflow direction is governed by a galvanised insert that reveals a meticulous attention to detail. The free-standing display screen features a black piano-lacquer-look front panel and, in combination with COMAND Online a flush-fitting silver frame.

The CLA is fitted with integral seats in the front and rear, underscoring its sporty character. The rear bench seat emphasises the outer seats (2+1‑seater). Coloured contrasting stitching is available, according to the selected interior appointment options. A fibre-optic cable in the opening between head restraint and backrest is optionally available as part of the ambient lighting.

Sleek as they come: new record Cd value

With a Cd value of 0.23, the CLA sets a new benchmark – both within the Mercedes-Benz model range and among all production vehicles. The drag area, Cd x A – which is crucial to consumption at speeds above 60 km/h – also leads the field, at 0.51 m². The CLA 180 BlueEFFICIENCY Edition, which is due to hit the streets in June and can be ordered now, even manages to better these top values with its Cd figure of 0.22, and when it comes to the drag area, Cd x A, the four-door coupé crosses a magical line: it is just 0.49 m2.

The good air flow characteristics, which are a major contributory factor to the vehicle's low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures. These include a low A-pillar shoulder with adapted A-pillar geometry, aerodynamically optimised exterior mirrors, streamlined rear section, wheels designed for low aerodynamic drag and serrated wheel spoilers on the front and rear wheel arches.

Extensive underbody panelling, additional panelling in the middle area of the rear axle and an aerodynamically optimised rear silencer followed by a diffuser improve the flow of air under the underbody.

When it comes to aeroacoustics too, i.e. noise level comfort, the four-door coupé is also at the top of its game.

Smart safety: advanced assistance systems

Numerous driving assistance systems offer support in the CLA and reduce the driver's workload. Standard-fit features for the coupé include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST with adaptive Brake Assist, which now helps to protect the CLA from collisions from a speed of only 7 km/h (previously: above 30 km/h).

This feature combines with DISTRONIC PLUS to become COLLISION PREVENTION ASSIST PLUS, incorporating an additional function: when a danger of collision persists and the driver fails to respond, the system is able to carry out autonomous braking at speeds of up to 200 km/h, thereby reducing the severity of collisions with slow or stationary vehicles. The system also brakes in response to stationary vehicles at a speed of up to 30 km/h and is able to prevent rear-end collisions at speeds of up to 20 km/h.

Established assistance systems, such as the Lane Tracking package with Blind Spot Assist and Lane Keeping Assist or Adaptive Highbeam Assist, are also available for the CLA. Active Parking Assist (optional) enables automatic parking in lengthways and crossways parking spaces.

Designed for dynamism: the chassis and suspension

The chassis of the CLA features a McPherson front axle and an independent multilink rear suspension, featuring three control arms and one trailing arm per wheel. This means that longitudinal and lateral dynamics are virtually independent of one another. A CLA-specific feature is the flexible decoupling of the rear axle carrier, which benefits ride comfort. Wheel carriers and spring links are made of aluminium, in order to reduce unsprung masses. Two chassis and suspension set-ups are available: the comfort suspension and the optional sports suspension for sporty yet comfortable handling. The latter entails lowering of the body by 15 mm (front) and 10 mm (rear).

Irrespective of the selected chassis, all CLA variants come with the Direct Steer system. This electromechanical power steering offers improved feedback to the driver in comparison to conventional systems and makes an important contribution towards overall efficiency, as the steering assist function only requires energy when the steering wheel is actually turned. Additionally it enables various steering assistance functions which are activated by the ESP® control unit. These include countersteering in case of oversteering, corrective steering when braking on road surfaces offering different levels of grip (split-friction braking), mitigation of the extent to which the front-wheel drive influences the steering and compensation for crosswind and road gradients.

High tractive power reserves and outstanding agility: 4MATIC all-wheel drive

The CLA from Mercedes-Benz is optionally available with a new generation of the 4MATIC permanent all-wheel drive system featuring fully variable torque distribution. Similar to the other 4MATIC versions, this completely new development boasts high tractive power reserves and outstanding agility combined with superlative driving safety and energy efficiency.

The components of the new 4MATIC include the power take-off to the rear axle which is integrated in the 7G-DCT automated dual clutch transmission and the rear-axle gear with integrated, electrohydraulically controlled multi-disk clutch. This set-up enables fully variable distribution of the drive torque between front and rear axle. Additional benefits of this design are a lower system weight compared with what is available from the competition as well as high efficiency.

All set for the future: powerful and efficient drive

Ahead of the scheduled introduction of the Euro 6 regulation, all petrol-engine variants and the top diesel variant of the new Mercedes-Benz CLA already meet the future requirements of this European exhaust emissions standard.

The petrol engines with a displacement of 1.6 and 2.0 litres cover an output spectrum ranging from 90 kW (122 hp) in the CLA 180 through 115 kW (156 hp) in the CLA 200 to 155 kW (211 hp) in the CLA 250. The two diesel engines combine dynamic low-end torque with the utmost efficiency: the CLA 200 CDI generates 100 kW (136 hp), with a maximum torque of 300 Nm (available from September 2013). The CLA 220 CDI has a displacement of 2.2 litres and delivers 125 kW (170 hp) and 350 Nm of torque, while emitting only 109 g of CO2 per kilometre.

All engines feature the ECO start/stop function as standard. The engines are combined with a six-speed manual transmission or with the 7G-DCT dual clutch automatic transmission, which reconciles comfort and sportiness in inimitable fashion.

An overview of the models and prices:

"Always on": the multimedia systems

The latest multimedia generation deployed in the CLA boasts new functions, additional apps and a modified graphic colour scheme.

Daimler's Digital Drive Style app concept, which together with the Drive Kit Plus for the iPhone® enables seamless integration of the iPhone® into the vehicle, has been extended. The highlights include Siri voice control and Glympse real-time location sharing. Glympse enables the user to share his or her current location with selected persons. Other functions are Facebook®, Twitter®, internet radio, AUPEO!™ Personal Radio and the advanced navigation solution from Garmin® with web-based real-time traffic information, online special destination search including Street View™ and 3D map display.

The COMAND Online multimedia system has also been extended. The latest generation offers improved, photo-realistic map display, an additional Bluetooth® profile (to enable the internet to be accessed via iPhone®, for example), the display of images additionally in bmp and png formats and the real-time transfer of traffic data.

II. The Mercedes-Benz management team on the CLA-Class: "Breathtaking proportions"

"We are transferring the expressive design of the Concept Style Coupé seamlessly into series production. With its unmistakable design idiom, I am convinced that the CLA will significantly form the Mercedes-Benz brand image."
Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars

"Everything is quite different – and yet the CLA remains true to Mercedes-Benz's core values by setting new standards in aerodynamics, efficiency and driving assistance systems."
Prof Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development

"We aim to reach new target groups with the CLA – including those who never intended driving a Mercedes."
Dr Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales and Marketing

"The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces. The CLA is a style rebel."
Gorden Wagener, Head of Design, Mercedes-Benz Cars

III. The design: The style rebel

Its breathtakingly sporty proportions and powerfully dynamic design idiom, with its interplay between concave and convex surfaces give this four-door coupé its unmistakable look.

The vehicle's striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic "flare effect" for the daytime driving lights and indicators. This light signet defines the car's energetic appearance and shapes a new Mercedes face.

Numerous details indicate that on a design level the CLA represents a further development of the modern classic Mercedes-Benz CLS. Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wings flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third feature line extends in a sweeping curve from the front wheel towards the rear. Together, these lines lend depth and dynamism to the side profile.

The width-emphasizing rear end radiates power and athleticism, featuring an interplay between convex and concave surfaces and edges. The gently sloping roof contour and the pronounced, hallmark curvature of the rear window provide the CLA with a coupé-style character from the rear, too. The athletic impression from the rear results from the drawn-in C-pillars in conjunction with the shoulder muscle over the rear wheel arch linings. The tail lights are framed by the muscular lines of the shoulders which extend into the rear end, the horizontal orientation of the lights emphasizing the rear's powerful and aesthetic breadth. The light functions feature an arrow-style arrangement.

A large panoramic sliding sunroof is optionally available. This sunroof consists of a fixed polycarbonate cover at the front, a moving element made of mineral crystal and side trims to match the glass look.

Electroplated trim elements: the interior

The exterior's progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom, the selection of high-quality materials and the available combinations of materials.

The instrument panel incorporates five round vents. The outer rings of the round vents have a high-quality electroplated silver-chrome finish. The airflow direction is governed by a galvanised insert that reveals a meticulous attention to detail. The free-standing display screen features a black piano-lacquer-look front panel and, in combination with COMAND Online a flush-fitting silver frame.

The CLA is fitted with integral seats in the front and rear, underscoring its sporty character. The rear bench seat emphasises the outer seats (2+1‑seater). Coloured contrasting stitching is available, according to the selected interior appointment options. A fibre-optic cable in the opening between head restraint and backrest is optionally available as part of the ambient lighting.

IV. The model range: Sporty and exclusive

With the "Urban" and "AMG Line" equipment lines, three design packages and numerous other optional extras, the CLA can be personalised to suit every taste. The CLA Edition 1 will only be available for twelve months. Among the exclusive equipment features of this model, which can be powered by any of the engine versions, the NEON ART interior with leather upholstery and black DINAMICA microfibre with yellow contrasting topstitching is worthy of mention.

With air conditioning, 3-spoke multifunction steering wheel with 12 function buttons, steering column adjustable in height and longitudinal direction, green-tinted heat-insulating glass, Audio 20 CD radio with dual tuner, colour display and MP3- WMA- AAC-capable CD drive, six speakers as well as Aux-in socket and USB interface in the centre armrest for external audio and video devices, even the standard equipment of the new CLA-Class is particularly generous. A colour display between the two large dials in the instrument cluster is likewise standard ex-factory for the CLA.

In addition, numerous driving assistance systems offer support for the driver. Standard-fit features for the coupé include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST with adaptive Brake Assist, which now helps to protect the CLA from collisions from a speed of only 7 km/h (previously: over 30 km/h).

With the equipment lines "Urban" and "AMG Line", three design packages and optional extras, it is possible to individualise the coupé further.

Two types of character: the equipment lines

The "Urban" equipment line can be combined with all the engine variants, except the CLA 180 BlueEFFICIENCY Edition. Its dynamic impression comes courtesy of the sports seats with their upholstery in ARTICO man-made leather/Corumba fabric. Seats, armrests, multifunction steering wheel and gearshift lever are in nappa leather. The 3-spoke leather steering wheel features perforations in the grip area. The seating comfort package, the multifunction switch on the centre console and the 12-V power outlet in the vehicle rear are all part of the standard equipment scope. Trim elements in silver wave-look (alternatively anthracite wave-look), with matching air outlet vents with nozzle ring and cross in silver chrome. Characteristic exterior features are the diamond radiator grille (with black pins, silver-coloured louvre and insert in silver chrome) as well as the twin-pipe exhaust system with rectangular-section tailpipe trim in polished stainless steel. A sports suspension with lowered vehicle body are standard features, however, a comfort suspension is also optionally available. The "Urban" design and equipment line rolls on 5-spoke 18-inch himalaya-grey light-alloy wheels.

"AMG Line" is the name of the second equipment line, available for all the versions of the vehicle with the exception of the CLA 180 BlueEFFICIENCY Edition. Here the emphasis is on the colour red: in the contrasting topstitching on the sports seats (upholstered in ARTICO man-made leather/DINAMICA microfibre), the multifunction sports steering wheel in nappa leather with flattened lower section, and the armrests. Matching these appointments, the stainless steel sports pedals with rubber studs. This line features trim elements in light-tone longitudinal-grain aluminium. And the exterior is quite as sporty, too: the "AMG Line" features a twin-pipe exhaust system with rectangular-section tailpipes in polished stainless steel, a diamond-pattern radiator grille with silver pins, 5-twin-spoke AMG 18-inch titanium-grey high-sheen light-alloy wheels, AMG bodystyling (front and rear aprons, side sill panels). If the customer chooses the "AMG Line", he or she will also receive a CLA-Class with sports suspension and lowered vehicle body, perforated front brake discs and front brake callipers with "Mercedes-Benz" lettering.

Tailored-to-measure upgrades: the design packages

Three design packages, "Exclusive", "AMG Exclusive" and "Night package" offer further individualisation possibilities. The "Exclusive" package which can be chosen in addition to one of the two design and equipment lines, with its extremely select, high-level interpretation of this vehicle segment does all honour to its name, with sports seats upholstered in leather, dashboard and door centre panels in ARTICO man-made leather and trim elements in trapezium-grain aluminium. The beltlines are also in ARTICO man-made leather. A 3-spoke leather-clad steering wheel with 12 function buttons is standard equipment, as is the 4-way adjustable lumbar support for the front seats and the seat heating. The locking system includes an infra-red receiver in the driver's door as well as the convenience closing system that allows the side windows and the panoramic sliding sunroof to be comfortably opened and closed using the car key.

The "AMG Exclusive package", which is only available in conjunction with the "AMG Line", features the following details:

- heated front sports seats with black RED CUT leather upholstery with red contrasting stitching as well as 4-way lumbar support

- dashboard in ARTICO man-made leather with red contrasting topstitching and air vents with silver-chrome surrounds and crosses

- aluminium trim elements with light-tone longitudinal-grain

- cover over the stowage compartment in the centre console

- closing system with infra-red receiver in driver's door and convenience closing feature

- shoulderline in ARTICO man-made leather with red contrasting topstitching and wrap-around look

- 3-spoke nappa leather multifunction sports steering wheel with red contrasting topstitching, perforations in grip area and flattened lower section

The "Night package" is based on the "Urban“ or "AMG Line" design and equipment lines, and offers this special exterior features:

- black-painted exterior mirrors (in conjunction with cosmos black metallic paint finish in vehicle colour)

- beltline trim strip and window surrounds in high-gloss black

- black radiator louvres

- heat-insulating dark-tinted glass as of B-pillar

- 18-inch 5-twin-spoke light-alloy wheels painted in black and with a high-sheen finish (in conjunction with AMG Line: AMG 5-twin-spoke light-alloy wheels)

From 'A' for accessories to 'X' for xenon: additional optional extras

The CLA-Class is optionally available with bi-xenon lights instead of halogen lights. Bi-xenon lights are furthermore optionally combinable with the Intelligent Light System (ILS). ILS, which is familiar from other Mercedes model lines, comprises bi-xenon headlamps with variable light distribution and dynamic headlamp range for country roads, motorways and dense fog, Adaptive Highbeam Assist, active light function, LED daytime driving lights and headlamp cleaning system.

In conjunction with "AMG Line", the ILS customer receives a car featuring red headlamp internal rings that enhance the "angry look" and remind one of the red eyes of the Concept Style Coupé.

A further highlight is the electric panoramic sliding sunroof with electric roller sunblind featuring obstruction sensor.

The Light and Sight package comprises the following details:

- single-tone ambient lighting (indirect illumination of front and rear door handles/door openers and footwell lighting at front and rear)

- illuminated vanity mirrors for driver and front passenger

- illuminated interior mirror

- illuminated stowage compartment in the centre console

- reading lights and console light in the roof lining in the rear

- illuminated door sill panels

- courtesy and warning lights for driver and front passenger

- warning and background light on the boot lid

- windscreen wiper with rain sensor (in conjunction with sports seats)

- illuminated of opening between head restraints in vehicle front and rear

- automatic rain closing function for vehicles with panoramic sliding sunroof

A reversing camera is optionally available starting with the Audio 20 CD. This is activated automatically when reverse gear is engaged. It supports the driver during lengthways and crossways parking manoeuvres by means of static and dynamic guide lines indicating the vehicle's line of travel and clearances. Active Parking Assist offers even greater comfort here (see section "Driving assistance systems").

As standard equipment on board every CLA-Class, there is a THERMATIC manual-control air conditioning. The THERMOTRONIC two-zone automatic climate control system is available as an option. Further optional extras include, among other things, front seats with Memory function, automatically dimming interior and exterior mirrors, an auxiliary heating system, a folding trailer coupling (from June 2013) and a stowage facility package. The latter consists of a spectacles compartment in the overhead control panel, stowage boxes beneath the front seats, a 12-V power outlet and luggage nets on the front seat backrests and at the sides of the front footwells.

Exclusive for the launch: Mercedes-Benz CLA Edition 1

With the CLA-Class, Mercedes-Benz continues its series of exceptional Edition 1 special models. Limited to the first year after market introduction, the Edition 1 combines special equipment features that underscore the sportiness and exclusivity of the four-door coupé. These features include paint finishes in mountain grey, night black, cirrus white or designo polar silver magno (due to be available from the 3rd quarter of 2013). AMG front and rear aprons and side sill panels in combination with the black-painted multi-spoke AMG light-alloy wheels create a powerful presence. The diamond radiator grille in silver features a black louvre and chrome inserts. Bi-xenon headlamps are standard, as is the sports suspension with lowered body.

Exclusively reserved for the special model: the NEON ART interior, with sports seats upholstery in black leather/DINAMICA microfibre, yellow topstitching providing a very special contrast. Dashboard and beltlines are in ARTICO man-made leather with yellow topstitching in wrap-around look. Trim elements in longitudinal-grain aluminium and a 3-spoke nappa leather multifunction sports steering wheel with a flattened lower section and perforations in the grip sector all round off the vehicle's dynamic presence.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz E-Class 2013: Model range, quotes, design, interior and individualisation

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I. Model Range

Mercedes-Benz has completely revised the Saloon and Estate models of the E-Class. As a result, the new E-Class has made a significant step forward when it comes to efficiency and ecology. This comes courtesy of new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology, a new, efficient six-cylinder engine as well as even more economical diesel engines. In both the Saloon and Estate models, new or optimised assistance systems from the future S-Class are celebrating their world premiere. This powerful development boost is reflected to exciting effect in the design of the E-Class. With a new front, new bumpers, and revised side view, it encapsulates efficiency, intelligence and emotional appeal in a visually superior manner. In this way the E-Class is securing its leading position in the luxury class vehicle sector at the very highest level: dynamically elegant, it combines intelligent technology with superior style.

The Saloon and Estate are continuing the success story of the E-Class. More than 600,000 examples of the current E-Class Saloon model series have been sold worldwide, and no fewer than 100,000 customers have already opted for the latest version of the Estate. The models of the E-Class are therefore making a significant contribution to the growth of Mercedes-Benz, and are setting clear standards in the areas of safety, design, quality and efficiency.

Radiator variants – classic or sporty

For the first time, the E-Class is available with two different front ends: the basic variant and ELEGANCE equipment line come with the classic, three-dimensional Saloon grille with 3-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star, and as such boasts an independent, front-end look with a sporty emphasis.

The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. The low-beam headlamps and the daytime running lamps feature LED technology as standard. Full LED headlamps are also available as an option for the first time in this class.

A modified side view with new feature line and repositioned trim strip make both the Saloon and the Estate appear longer. Overall the E-Class not only looks more elongated, but also more elegant yet at the same time dynamic.

High-tech engines: efficiency meets performance

Both the E-Class Saloon and Estate are available with a broad range of powerful and efficient petrol and diesel engines – all fitted with ECO start/stop function. New units include the BlueDIRECT four-cylinder petrol engines in the E 200 and E 250, featuring the same sophisticated technology used in the latest six-cylinder engine from Mercedes-Benz. Both of the four-cylinder petrol engines meet the future EU6 standard, while the E 250 even complies with the strict criteria of efficiency class A.

The six-cylinder petrol engines in the E 300 and E 400 are also state-of-the-art – and for the first time feature a biturbo drive. The same advanced engine technology enables the V8 in the E 500 to achieve outstanding levels of performance and efficiency.

The four cylinder diesel engines in the E 200 CDI, E 220 CDI and E 250 CDI, well known for their efficiency and featuring the latest injection technology, are now even more economical, thanks among other things to a revised drive train. This is also the case for the E 300 BlueTEC HYBRID, currently the most economical luxury-class saloon, which in addition to the four-cylinder diesel engine also has a 20 kW (27 hp) electric motor under the bonnet.

The V6 diesel engines in the E 300 BlueTEC and E 350 BlueTEC have been revised and fitted with environmentally friendly and efficient BlueTEC technology, such that they currently already meet the future EU6 emissions standard. Virtually all of the E-Class models with diesel engines fall into efficiency class A, while the E 300 BlueTEC HYBRID is even classified in efficiency class A+.

Intelligent assistance systems

In the main markets, both the Saloon and Estate models are fitted as standard with COLLISION PREVENTION ASSIST, a radar-based collision warning system with adaptive brake assist systems. Also forming part of the standard equipment is ATTENTION ASSIST, which is now able to warn of inattentiveness and drowsiness across a wider speed range, and also inform the driver about his level of fatigue and the amount of driving time which has elapsed since the last break.

In addition, also optionally available in the new E-Class are a number of additional assistance systems which are mostly new or now feature significantly extended functions.

II. Quotes on the new E-Class

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: "Globally we have already sold over eleven million E-Class Saloon models, and more than a million E-Class Estate models. And with the new E-Class we will continue to build on this success as it is ideally placed to enable us to do so. It features exemplary efficiency and environmental compatibility. It allows us to offer a petrol model for the first time in this segment which falls into efficiency class A, something which virtually all of the diesel models also achieve. In addition, the new E-Class offers some unique assistance systems which are helping to bring the vision of accident-free motoring closer to reality. We are also honouring the claim made by Gottlieb Daimler with the new E-Class: the best or nothing."

Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing: "With the new E-Class we are setting down clear markers in the areas of safety, design and efficiency. It brings lots of technical innovations to the road and is without doubt the best E-Class ever. This is also reflected in its design and lovingly revised interior. As a result, in visual terms it brings a breath of fresh air to the luxury class. The "E" therefore continues to stand for the leading position in this demanding segment."

Professor Dr Thomas Weber, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development: "The new E-Class represents a major step forward in every respect. The design elicits plenty of emotion, causing a stir in its segment. Its technical highlights are unique. For example, new and improved assistance systems from the upcoming S-Class take the burden off the driver by automatically keeping the vehicle in its lane and also tracking traffic in tailbacks. For the first time, there are also systems that can prevent accidents involving crossing traffic or pedestrians. What is more, with its new engines the E-Class achieves optimum values in terms of efficiency, offers an infotainment system with internet, and boosts safety when driving at night thanks to advanced LED headlamps and permanent high-beam with no dazzling. The E-Class is a high-tech package – and a very attractively packaged one at that."

III. Design: Stylish, refined, sporty

As part of the facelift, Mercedes-Benz has sharpened the overall appearance of the E-Class. Intelligent modifications to the design have given the E-Class a new front end and created new, exciting proportions. The modifications have implemented the new Mercedes-Benz design idiom consistently, and reinterpreted the classical design values of the brand using the existing basis. The result is a superior and refined appearance which is still sporty and emotionally appealing.

The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. Flowing light elements within the headlamps help to ensure that the "four-eyed" look which is typical of the E-Class has been graphically retained, and afford both the Saloon and the Estate an unmistakable night design. The low-beam headlamps and the daytime running lamps feature LED technology as standard. Full LED headlamps are also available as an option for the first time in this class.

Design: two new front ends to choose from

For the first time, the E-Class is available with two different front ends: the basic variant and ELEGANCE equipment line come with the classic, three-dimensional Saloon grille with 3-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star and twin louvre which is softly shaped around the star recess, and as such boasts an independent, front-end look with a sporty emphasis.

The swept-back bonnet and front bumper have also been redesigned. With its flowing lines, the bonnet follows the new design idiom in a sleek and very straightforward manner. Its contours merge elegantly and smoothly into the frame surrounding the radiator trim and the headlamps. The newly shaped bumper, which is now free of all light functions, presents an exciting shift between differently curved areas with precisely executed contour lines and soft shapes. It has a modern appearance and with the wing design of its curved spoiler lip subtly underscores the sporty aspirations of the E-Class.

The faces of the new E-Class

A new line visually stretches the E-Class

From the side, the new E-Class appears visibly stretched. This comes courtesy of a redesigned line which starts on the rear door and runs dynamically beneath the structure line through to the tail light. In this way it visually underscores the structure line with its typical "undercut". The redesigned side view visually benefits the vehicle in terms of length, and also makes it look broader when viewed from the rear. The new line is a stylistic feature of the new design idiom, which is based on beautifully stretched, voluminous shapes with convex/concave areas, accentuated by sharp lines.

The three-dimensional side trim has been repositioned and moved downwards. As a result, the greenhouse appears flatter, despite the window areas remaining unchanged. This has given rise to visually new, more dynamic proportions.

The same intelligent design modifications have also given the Estate a more superior and more dynamic appearance. Here, elegant, chrome-plated roof rails provide an exciting line. The roof rails are chrome-plated in all design and equipment lines, while the mounting hardware is finished in black. Concealed B and C-pillars featuring "frame under glass" and a steep D-pillar tapering downwards characterise the closed look of the Estate model's greenhouse.

Broad, distinctive rear end

At the rear, the lights and bumper have been revised. The new horizontally structured LED tail lights with new two-tone look (divided into ¾ red and ¼ white) emphasise the width, and with fibre optics create a characteristic night design which is typical of Mercedes. A third brake light – integrated into the tailgate spoiler above the rear window in the case of the Estate – as well as the number plate illumination, also make use of LED technology.

In the Estate, thanks to the steeply angled, narrow D-pillar, a large, broad tailgate provides for a large loading aperture and therefore ease of loading and good usability of the luggage compartment.

The new rear bumper captures the new design idiom and brings it to a consistent conclusion with a wing attachment which appears to float. Depending on the engine, the tailpipes are concealed out of sight or are highlighted to the onlooker. The eight-cylinder models as well as the AVANTGARDE line feature rectangular tailpipe trim integrated into the bumper. This is also the case for the optional Exterior Sports package as well as the AMG Sports package.

E-Class owners can also apply some individual visual highlights with an attractive range of new wheels. The base variant comes with wheels measuring 40.6 cm (16 inches), while the ELEGANCE and AVANTGARDE lines are fitted with 43.2 cm (17-inch) wheels. In conjunction with the Exterior Sports package, wheels measuring 45.7 cm (18 inches) are fitted, and the variant with the AMG Sports package comes with AMG light-alloy wheels measuring 45.7 cm (18 inches). As an option, wheels with a 48.3 cm (19-inch) diameter are also available.

The elegantly dynamic style is also highlighted with some new colours: covelline blue, dolomite brown and hyacinth red are new additions to the range of paint finishes.

IV. Interior: Exclusive style, high-quality materials

Mercedes-Benz has carefully revised the interior of the E-Class in such a way that, together with the expressive, modern exterior, it forms a harmonious unit.

The new, two-part trim on the dashboard is what first catches the eye: it stretches across the entire width of the interior and as such visually underscores the generous sense of space. It is bordered by a high-quality silver chrome frame and, in conjunction with all of the high-quality materials available for the trim, creates a consistent overall look. Choices available include fine woods (high-gloss light brown burr walnut, open-pore brown ash) or a new aluminium variant with textured grain. All of the materials can be freely selected, irrespective of the equipment line.

Other eye-catching elements include the instrument cluster and high-gloss framed central display. In the standard and ELEGANCE line models, the instrument cluster features black backplates, while the AVANTGARDE line models have silver backplates. A new design for the air vents, an analogue clock between the two central air vents as well as redesigned controls beneath the head unit all serve to highlight the overall high-quality feel of the interior of the new E-Class. Precise joints and carefully defined curves also make a contribution in this respect too.

An enhanced sense of perceived quality also comes courtesy of the surfaces in the interior of the new E-Class. In all equipment variants they feature a fine grain which boasts a high-quality look and feel and is not only elegant to look at but also easy to clean. As an option, the dashboard and beltline can also be finished in ARTICO man-made leather.

Contributing to the harmonious and at the same time functional appeal of the interior is the redesigned centre console. In conjunction with the automatic transmission, besides the controller for the infotainment system there is also no longer a selector lever positioned here. Instead, the automatic transmission is operated via the DIRECT SELECT lever and shift paddles on the new multifunction steering wheel. In the horizontal part of the centre console there is therefore plenty of space for stowage facilities. The controls are clearly arranged and generously designed in silver chrome.

- Depending on the line and equipment, drivers have a choice of four variants of the multifunction steering wheel: the standard and ELEGANCE line models feature a 4-spoke multifunction steering wheel, finished in nappa leather with two silver-chrome inserts

- The AVANTGARDE line provides a sporty three-spoke multifunction steering wheel as standard, finished in nappa leather with perforated inserts and thumbrests, twelve trapezoid buttons and two silver-chrome inserts on the lower spoke

- The AMG Sports package includes a 3-spoke AMG sports steering wheel finished in nappa leather with perforated inserts and thumb-rests, flattened bottom section and twelve trapezoid buttons as well as two silver-chrome inserts on the lower spoke

- In conjunction with the Exclusive package, the new E-Class is fitted with a wood/leather multifunction steering wheel, which can also be ordered as an optional extra for other model variants

The steering column benefits from an extended, generous adjustment range. It can be individually positioned by plus/minus 25 mm in terms of height, as well as 15 mm forwards and 35 mm backwards in terms of length.

Colourful highlights

The new interior colours "silk beige", "espresso brown", "crystal grey" and "porcelain" provide a whole host of individual, modern design options for the interior in the colour combinations crystal grey/black, reef grey/crystal grey, silk beige/espresso brown, silk beige/black or porcelain/black. An additional strikingly colourful highlight is also offered by the ambient lighting for the ELEGANCE and AVANTGARDE lines. Its colour tone can be set individually based on three variants - neutral, solar and polar. The standard version comes with single-tone ambient lighting.

The colour of the door linings is matched to the interior, and two different materials are available for the linings:

- ARTICO man-made leather is used in the case of the appointment variants fabric, fabric in combination with ARTICO man-made-leather, and also in conjunction with leather appointments with vertical topstitching
- nappa leather with vertical topstitching is combined with appointments in nappa leather

Additional design features of the door linings include:

- generously sized trim element beneath the beltline, which is finished at the top with trim in silver chrome
- door opener in silver chrome, as well as silver-chrome surround for the controls for electric seat adjustment, in conjunction with the Memory package
- armrest with silver-chrome trim, the shape of which underscores the sweeping lines of the armrest
- door pocket with large stowage space

Attractive, ergonomic seats

The seats of the new E-Cass each feature a different look, depending on the material used:

- seats in fabric and ARTICO man-made leather have transverse piping
- seats in leather and nappa leather have longitudinal piping

In both cases, the padded piping not only fulfils a number of ergonomic requirements but at the same time its contouring helps to enhance the high-class appeal. The taut bolsters on the armrests and seat cushions help to ensure secure lateral support.

The driver's seat and front passenger seat can be electrically adjusted for height, backrest angle and seat cushion angle.

As an alternative to the ergonomically conceived and stylishly designed standard appointments, the following seat variants are also available as an option and offer additional functions as well as even higher levels of comfort:

- the Multicontour Seat package for driver and front passenger provides even more individual adjustment options and is recommended by the AGR, or "Aktion Gesunder Rücken" (healthy back campaign)
- the Active Multicontour Seat package for driver and front passenger promotes a dynamic style of seating thanks to a massage function. These seats can be individually adjusted and controlled via the head unit, and are also recommended by the AGR

Additional comfort functions are also offered by the Memory package for driver and front passenger, which individually stores the settings for the fully power-adjustable front seats, front headrests, steering column and exterior mirrors for each user and enables them to be automatically called up again. Also available are heated seats with three-stage adjustment via the controller and head unit display, as well as climatised seats for driver and front passenger offering active seat ventilation.

Generous rear seats

The spacious rear seats provide room for three occupants as standard in the form of a bench seat with three rear headrests, an armrest with stowage compartment and twin cup holder as well as ISOFIX child seat anchor points on the outer seats, with additional anchor points above on the rear seat backrest.

The following optional extras for the rear seats are also available for both the new E-Class Saloon and Estate:

- the Rear Seat Comfort package with two luxury individual seats in leather, NECK-PRO luxury head restraints, seat heating and Sun Protection package for exclusive, comfortable travel in the rear (not for Estate)
- the EASY-PACK Quickfold system, with rear seat backrests which fold in the ratio 1/3 to 2/3, and through-loading feature and also six load-securing points in the luggage compartment
- heated seats in the rear (in conjunction with leather appointments)
- rear seats with integrated child seats, including side headrest
- ski bag

V. Individualisation: Unique freedom of choice

Individualisation with a capital "I" – this is one of the mottoes of the new E-Class. This is because the options for individual configuration have been significantly enhanced and are unique in this class. As previously there are three lines to choose from, but in practice all of the equipment options remain available – irrespective of the chosen line (colours, fabrics, leathers, trim…). As such each vehicle becomes totally individual: no one vehicle is like any other. For example one can opt for a classic look on the outside, but retain a totally modern look on the inside.

As ever, there are two attractive design packages to visually enhance both the interior and exterior of the E-Class. In addition to the basic appointments, there is also a choice of ELEGANCE and AVANTGARDE equipment lines – with the latter highlighting the sporty character of the Saloon and Estate models in particular.

Both lines differ from the standard version in respect of the following additional appointments:

- storage boxes underneath the front seats
- ambient lighting beneath the dashboard trim and the four door trim strips, individually adjustable in three colours (neutral, solar, polar)
- automatically dimming inside rear-view mirror
- illuminated stowage facilities in the centre console
- footwell lighting
- ambient lighting in the exterior mirrors
- the centre headrest in the rear can be lowered via a button in the centre console control panel

In addition, the AVANTGARDE line is is equipped with the DIRECT CONTROL suspension.

Furthermore, the equipment lines primarily differ from each other in terms of a number of design details in both the interior and the exterior. The following is a list of the most significant differences:

A. Standard equipment

Exterior

- radiator trim with three louvres in stone grey, front edge in chrome
- front bumper with sporty wing design, air intakes with black diamond grille, without chrome trim
- 16-inch 9-spoke light-alloy wheels
- No side chrome trim
- rear bumper which emphasizes the width, with insert in matt black plastic, without chrome trim
- concealed exhaust system

Interior

- multifunction steering wheel in nappa leather with four spokes and two inserts in silver chrome
- aluminium trim with light longitudinal grain, optional high-gloss brown eucalyptus wood trim
- air-conditioning control panel fascia in black plastic
- shift lever or DIRECT SELECT lever in nappa leather
- Strasbourg seat fabric with transverse stitching

B. ELEGANCE

Exterior

- radiator trim with three louvres in painted silver, front edge in chrome
- front bumper with sporty wing design, air intakes with black louvres, chrome trim on the outer air intakes and beneath the spoiler lip
- 17-inch multi-spoke light-alloy wheels (E 500 18-inch)
- chrome trim above the side skirts
- rear bumper which emphasizes the width, with insert in matt black plastic and chrome trim
- concealed exhaust system

Interior

- multifunction steering wheel in nappa leather with four spokes and two inserts in silver chrome
- high-gloss dark brown burr walnut wood trim
- air-conditioning control panel fascia in high-gloss dark brown burr walnut
- shift lever or DIRECT SELECT lever in nappa leather with insert in high-gloss dark brown burr walnut
- Strasbourg seat fabric with transverse stitching

C. AVANTGARDE

Exterior

- soft nose clearly distinct from the bonnet, radiator trim with two louvres and central star
- front bumper with sporty wing design, air intakes with black diamond grille, chrome trim on the outer air intakes and beneath the spoiler lip
- 17-inch 5-twin-spoke light-alloy wheels with a high-sheen finish, or 18-inch 5-twin-spoke light-alloy wheels with a high-sheen finish
- chrome trim above the side skirts
- sporty rear bumper, with insert in matt black plastic and chrome trim
- twin-pipe exhaust system with diamond-shaped tailpipe trim integrated into the bumper

Interior

- sporty three-spoke multifunction steering wheel as standard, finished in nappa leather with perforated inserts and thumb-rests, two silver-chrome inserts on the lower spoke
- aluminium trim with dark textured grain
- air-conditioning control panel fascia in aluminium with dark textured grain
- shift lever or DIRECT SELECT lever in nappa leather with insert in aluminium with dark textured grain
- seats in ARTICO man-made leather/Grenoble with transverse stitching

Equipment packages make individual choice easier

Three optional equipment packages provide additional options for differentiation and individualisation:

1. Exclusive package – adds value with high-quality appointments. It comprises:

nappa leather upholstery for seats, centre armrest and door armrests and door centre panels
roof lining, pillars and sunblind in DINAMICA microfibre
dashboard and beltline in ARTICO man-made leather with topstitching
velour floor mats with nubuck strip in appointments colour

2. AMG Sports package – with AMG bodystyling and technology for a sporty appearance and enhanced driving dynamics. It comprises:

- AMG bodystyling consisting of a front and rear apron plus side sill panels
- 18-inch AMG 5-twin-spoke light-alloy wheels with 245/40 R 18 on 8.5 J x 18 ET48 (front), and 265/35 R 18 on 9 J x 18 ET54 (rear)
- 18-inch AMG 5-twin-spoke light-alloy wheels with a high-sheen finish and 245/40 R 18 on 8.5 J x 18 ET48 for 4MATIC models
- larger brake discs on the front, perforated
- front brake callipers with "Mercedes-Benz" lettering
- DIRECT CONTROL sports suspension (not for 4MATIC models)
- twin-pipe exhaust system with rectangular, integrated tailpipe trim in polished stainless steel
- front sports seats with deeply contoured lateral support on the seat backrest
- ARTICO man-made leather/DINAMICA microfibre upholstery in black with light-coloured contrasting stitching (black leather upholstery optionally available)
- centre armrest and armrests in the doors in black with light-coloured contrasting stitching
- AMG sports steering wheel in black nappa leather featuring 3-spoke design and with flattened bottom section
- shift lever in nappa leather with chrome trim
- DIRECT SELECT shift paddles and manual shift mode (M) in conjunction with automatic transmission
- sports pedals in brushed stainless steel with rubber studs
- floor mats with AMG lettering
- roof lining in black fabric

3. Exterior Sports package – enhances the exterior of the vehicle with an even sportier appearance and enables a more sporty and agile driving sensation. It comprises:

- 18-inch AMG 5-twin-spoke light-alloy wheels with 245/40 R 18 on 8.5 J x 18 ET48 (front), and 265/35 R 18 on 9 J x 18 ET54 (rear)
- sports suspension (not for 4MATIC)
- larger, perforated front brake discs
- brake callipers with Mercedes lettering
- exhaust system with two rectangular, integrated tailpipes

Credits: Daimler AG

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