Focus on safety: Mercedes-Benz and Michael Schumacher - Facing the future together

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Mercedes-Benz and Michael Schumacher today announced a long-term partnership which will extend far beyond motorsport and Formula 1. Michael Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems “Intelligent Drive”, and represent them as an ambassador. For many years now the seven-times Formula 1 World Champion has been working on road safety; as a partner he will from now on be supporting Mercedes-Benz's involvement in this field.

As a racing driver Schumacher’s motto was “If you don't go forwards, you go backwards”. Again and again he motivated himself and his team throughout his incomparable career to achieve new developments and top performances. Now he is actively placing his expertise at the service of road users by searching for the best solutions for safety on the roads together with Mercedes-Benz.

“The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car”, said Schumacher of the new partnership.

Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing, added: “We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner. Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”

Michael Schumacher will be making his first appearance as a partner of Mercedes-Benz together with Dr. Dieter Zetsche on 1 May 2013 at ‚Handelsblatt PATHFINDER – The future starts today.’. “I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car”, said the record Formula 1 World Champion of this future working relationship.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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REPORT: Michael Schumacher set to be appointed as new Mercedes-Benz brand ambassador

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He retired from Formula 1 last year for the second time in his career and everybody wondered about his future plans. Even though it is still unofficial, there are high chances Michael Schumacher takes on a new role at Mercedes-Benz as brand ambassador.

The information was somehow leaked these days by Ross Brawn, his former chief at MERCEDES AMG PETRONAS, who admited Michael is willing to continue his partnership and work with the German automotive brand. Press representatives from Stuttgart and Schumacher's spokesman Sabine Kehm have not confirmed the rumor yet.

In his new position as brand ambassador, Michael Schumacher will be involved in a series marketing/media campaigns and actions and he will closely contribute to the development of future models wearing the Star. Most likely, his great technical knowledge, gathered in many years of motorsporting, will certainly be very useful for engineering new powertrains and engines, especially when it comes AMG vehicles.

In his past experience with Ferrari, while he was driving in F1 for the Scuderia, Schumacher got seriously in the development process of certain Ferrari models such as the 360 Modena or the F430.

An official confirmation of Michael's new status at Mercedes-Benz should be released in the next weeks.

Copyright © 2013, mercedesgla. All rights reserved.

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The performance brand from Mercedes-Benz celebrates its anniversary - 45 years of AMG: growth with performance

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Once upon a time, Hans Werner Aufrecht was saying: "You can't really improve a Mercedes. But you can make it different". This beautiful statement captures the pure quintessence of the AMG philosophy: high-performance, uniquely styled vehicles under the Star brand. From 1967, the endless motoring adventure led by the Affalterbach-based company creates passion and worldwide admiration. At the 45th anniversary, the growth plans for the future are extremely daring. Up to the 50th celebration, AMG will add eight new models to the already rich lineup, which will total 30 cars up to 2017. The sustainable growth will be further ensured with the help of remarkable technologies that aim to deliver more dynamism and more efficiency at the same time.

We invite you to have a look through the articles covering the 45 Years of AMG. Enjoy!

1. 45 years of AMG: Anniversary marks the start of a new era for the performance brand of Mercedes-Benz

2. 45 years of AMG: The new Mercedes-Benz SLS AMG GT - Enhanced driving dynamics

3. Tradition and the brand: 45 years of performance and exclusivity – the AMG story

Copyright © 2012, mercedesgla. All rights reserved.

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Tradition and the brand: 45 years of performance and exclusivity – the AMG story

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AMG – around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure. In 2012 the company founded in 1967 by Hans Werner Aufrecht and Erhard Melcher is celebrating its 45th anniversary. The image of AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment. The AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.


First cooperation agreement in 1990, integration from 1999

The cooperation agreement concluded between what was then Daimler-Benz AG and AMG in 1990 was followed in 1993 by the C 36 AMG as the first jointly developed vehicle. The gradual integration into the Daimler group began in 1999 and was finally completed in 2005. Today the management of Mercedes-AMG GmbH comprises the members Ola Källenius (43 years of age, Chairman) and Tobias Moers (46 years of age).

SLS AMG as the first independently developed vehicle

Today Mercedes-AMG GmbH is firmly anchored in the development processes of Mercedes-Benz and boasts a unique portfolio of high-performance vehicles. As the first vehicle developed independently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the competence and passion which exists at the company headquarters in Affalterbach. The spectacular gullwing model was followed in 2011 by the SLS AMG GT3 customer sports racing car as well as the open-top SLS AMG Roadster. In 2013, the SLS AMG E-CELL will celebrate its market launch: following a decision about production, Mercedes-AMG is working hard and with precision on the exciting super sports car with electric drive.

Six SLS AMG models each with individual strengths reflect not only the ongoing innovative strength of Mercedes-AMG GmbH but also its role as a true trendsetter in the super sports car segment.

AMG Performance Studio for unlimited individuality

Anyone looking for something special will also be able to find precisely what they want thanks to Mercedes-AMG: the AMG Performance Studio develops and produces limited numbers of individual AMG vehicles – a trend which is on the increase. Enjoying an almost legendary status in particular are the exceptionally sporty Black Series vehicles. In response to customer requests, the AMG Performance Studio also produces one-off vehicles to a high level of hand-finished craftsmanship, while at the same time observing the strict safety standards of Mercedes-Benz.

"Best in class" in terms of fuel consumption, emissions, maximum performance and torque
Mercedes-AMG GmbH currently employs a workforce of more than 1000 at its plant in Affalterbach. The professionalism of AMG is defined by its pursuit of high performance, precision and efficiency. Every AMG high-performance car promises to provide outstanding performance, exciting driving pleasure and ultimate quality down to the finest detail. As part of the "AMG Performance 50" strategy, every new AMG model strives to be the market leader in terms of fuel consumption and emissions. Many AMG vehicles currently already enjoy "best in class" status when it comes to consumption, emissions, maximum performance and torque. The new SLK 55 AMG is impressive proof of this: it boasts the world's most fuel-efficient V8 engine featuring the AMG Cylinder Management cylinder shut-off system, a technology inspired by Formula 1.

AMG Driving Academy offering unique driver training and events

The AMG Driving Academy is one of the central pillars of the AMG experience. Whether enjoyment-oriented EMOTION tours, special winter driving training sessions in Swedish Lapland or exciting events on legendary racing circuits such as the North Loop of the Nürburgring – the range of unique driver training sessions and events is even more diverse than ever. A particular highlight is the MASTERS programme, at which participants are able to drive the SLS AMG GT3, the racing version of the gullwing model. Training events take place not only Europe, but also in the USA, China and India.

The 270 AMG Performance Centers in 24 countries are designed not only to appeal to potential AMG customers but also to provide high levels of customer care to existing AMG customers. First-class customer support along all contact points with the customer is a key component of the AMG brand claim of "Driving Performance". The sales rooms of the AMG Performance Centers are characterised by a uniform, independent AMG brand presence. Premium materials, exclusive furniture and the world of colours typical of AMG create an exquisite ambience for conversations with customers. Targeted training of AMG sales and service experts by a coaching partner (obeying a worldwide uniform standard) ensures consistently first-class customer care.

Commitment to motorsport through Formula 1, DTM and customer sport

With its roots seated firmly in motorsport, the AMG performance brand has been at home on the race track for decades – from its position as the most successful brand in the history of the DTM, through to its global commitment to customer motorsport at the highest level with the SLS AMG GT3. Having secured 26 victories and the FIA GT3 European championship, the SLS AMG GT3 was the most successful newcomer in the 2011 motorsports season.

With 167 victories in 345 races since 1988 (as at May 2012), as well as 32 driver, manufacturer and team titles, Mercedes AMG is the most successful brand in the history of the DTM. In 2012 Ralf Schumacher and Jamie Green are competing in the DTM Mercedes AMG C-Class Coupé.
The AMG brand is also represented in Formula 1 in the 2012 season by the MERCEDES AMG PETRONAS team and the engine manufacturer MERCEDES AMG High Performance Powertrains. In addition, AMG has been providing both the Formula 1 Safety Car and the Formula 1 Medical Car since 1996.

22 AMG vehicles ranging from 310 kW (422 hp) to 463 kW (630 hp)

As AMG celebrates its 45th anniversary, the model range is now not only larger and more diverse than ever before, but also tailored to the many different wishes and requirements of customers. The range comprises 22 AMG high-performance vehicles with power outputs from 310 kW (422 hp) to 463 kW(630 hp). The selection of models on offer includes saloons, coupés and SUVs as well as roadsters and also the SLS AMG, the first vehicle developed independently by Mercedes-AMG. Each AMG model is an all-round performance vehicle which excites with unique power delivery, tantalising engine sound, excellent handling and a direct driving sensation. The proverbial exclusivity also comes as standard, as do outstanding quality and precise workmanship. In brief: all AMG models embody the levels of engineering and craftsmanship which are typical of the brand.

An attractive AMG Performance package is also available for a variety of models, enabling the vehicle's dynamism and suitability for race track use to be enhanced even further. Exclusive optional extras from the Performance Studio also allow AMG vehicles to be customised even further ex-factory.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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45 years of AMG: The new Mercedes-Benz SLS AMG GT - Enhanced driving dynamics

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The new Mercedes-Benz SLS AMG GT boasts enhanced driving dynamics and even better race track performance. With a maximum output of 435 kW (591 hp), the optimised AMG SPEEDSHIFT DCT 7-speed sports transmission and the redeveloped AMG RIDE CONTROL Performance suspension, the SLS AMG GT – which is available both as a Coupé and a Roadster – has raised the bar even higher. As a further highlight, the new high-quality AMG designo Exclusive STYLE leather is now also available as an optional extra for all SLS AMG models. According to Tobias Moers, Board Member and Head of Overall Vehicle Development for Mercedes-AMG GmbH: "The new SLS AMG GT demonstrates the sort of potential which lies in AMG's super sports cars. With its even higher levels of performance, the SLS AMG GT excites out on the race track in particular by providing an emotionally enjoyable and passionate driving experience."

Masculine and decidedly athletic: with darkened headlamps and tail lights as well as red-painted brake callipers, the new SLS AMG GT also features a unique look. The wing-shaped cross fins and the star recess in the radiator grille also retain a high-gloss finish, as do the exterior mirrors and the fins on the bonnet and wings. The AMG logo on the right of the boot lid also features the additional letters "GT".

One look at the technical specifications highlights the fact that AMG has succeeded in enhancing the dynamic profile of the SLS AMG GT even further. The maximum output of the AMG 6.3-litre V8 front mid-engine is 435 kW (591 hp) at 6800 rpm, while the maximum torque is 650 Nm at 4750 rpm. The SLS AMG GT accelerates from zero to 100 km/h in 3.7 seconds, and can reach a speed of 200 km/h in 11.2 seconds.

The key data at a glance:

Mercedes-AMG has achieved the output of 435 kW (591 hp) through in-engine dethrottling measures in conjunction with an increase in peak pressure. The GT version of the AMG 6.3-litre eight-cylinder front mid-engine responds with even greater agility to accelerator pedal movements and excites with even sportier-tuned performance characteristics. The AMG SPEEDSHIFT DCT 7‑speed sports transmission located on the rear axle is more direct and spontaneous in the manual "M" transmission mode: thanks to newly developed gear change functions and optimised transmission control, it has been possible to shorten reaction time significantly. When changing gears manually via the real metal shift paddles on the AMG Performance steering wheel, control commands right through to the noticeable gear change are executed markedly quicker than previously – all of which is ideal when striving to achieve some ambitious lap times on a closed-off race circuit.

The reaction time experienced by the driver is made even more emotional as a result of more distinct gear changes. The automatic double-declutching function when shifting down is also more pronounced in the SLS AMG GT. Due to an increase in engine torque in manual mode, the shift procedure is even quicker than previously – and is accompanied by some passionate acoustic feedback for the driver. Overall, the optimisation of the dual clutch transmission complements the sporty nature of the SLS AMG GT perfectly.

New AMG RIDE CONTROL Performance suspension

But it is not just the AMG 6.3-litre V8 front mid-engine and the optimised dual clutch transmission which are responsible for increasing the driving dynamics of the SLS AMG GT. The newly developed AMG RIDE CONTROL Performance suspension also enhances the vehicle's sportiness. In the case of the SLS AMG GT, Mercedes-AMG has combined the sophisticated suspension layout with twin aluminium wishbones all round and variable, electronically controlled damping. Compared with the AMG RIDE CONTROL sports suspension, the new AMG RIDE CONTROL Performance suspension features basically stiffer spring/damper tuning and dispenses with "Comfort" mode.

"Sport" mode is recommended as the optimum setting for undulating road surfaces and routes requiring increased suspension travel – such as found on rural roads or the legendary North Loop of the Nürburgring, for example. The control algorithm of the AMG RIDE CONTROL Performance suspension reacts best to fluctuations in the road surface with a tendency towards lower damper force levels. The resulting effect is the best possible performance by effectively preventing rolling and pitching and providing excellent contact with the road when adopting a sporty driving style. The enhanced driving dynamics and even better race track performance are measureable: as part of an internal comparison with the SLS AMG, the SLS AMG GT was able to achieve faster lap times on a race track.

"Sport plus" provides higher damping forces and features specific control algorithms which have been adjusted for a decidedly sporty driving style on routes with a level road surface - such as when trying to achieve ambitious lap times on a race circuit such as Hockenheim.

Selection of suspension modes via the AMG DRIVE UNIT

Depending on the driving conditions, speed and vehicle load, the AMG RIDE CONTROL Performance suspension adjusts the damping characteristics at lightning speed and automatically reduces the roll angle of the body. The two modes can be selected via a button on the AMG DRIVE UNIT. The activated suspension mode is indicated by means of indicator lamps on the button and the display in the AMG main menu.

As standard, the vehicle comes with 265/35 R 19 tyres on the front and 295/30 R 20 tyres on the rear, fitted to weight-optimised AMG forged light-alloy wheels featuring a 10-spoke design and painted in matt black and with a high-sheen finish. Three additional AMG light-alloy wheels are also available.

Interior with consistently sporty highlights

The interior too features a consistently sporty design: the SLS AMG GT combines the high-quality, exclusive ambience of a true AMG model with the functional atmosphere of a racing car. The sports seats not only have an embossed badge on the head restraints, but the centre sections are also finished in Alcantara ® . Continuing the theme, Alcantara ® is also found on the door centre panels. The black interior appointments are combined with red seat belts, plus all of the contrasting stitching on the AMG sports seats, the centre console and the door panel lining is finished in red too. The floor mats also feature red edging.

The high-gloss black AMG trim on the centre console and door panel lining perfectly matches the high-gloss black edging on the adjustable cross-shaped air vents and the high-gloss real metal insert on the AMG Performance steering wheel with flattened lower section. The grip area is finished in Alcantara®, while the upper part of the steering wheel has a red 12 o'clock marking. The AMG instrument cluster is fitted with a black faceplate – at the top it also features an upshift indicator with seven LEDs.

AMG designo Exclusive STYLE leather for all SLS AMG models

Also now available for all SLS AMG models is a new, highly exclusive optional extra in the form of AMG designo Exclusive STYLE leather. This high-quality extra is available in single or two-tone finishes and comprises distinctive upholstery with a diamond design with contrasting stitching. The lavishly finished diamond design features not only on the AMG sports seats, but also on the door centre panels.

Other highlights include a designo leather finish for the entire dashboard, the beltlines and door armrests, the handrest on the centre console, AMG floor mats in black with porcelain leather edging, roof lining in Alcantara ® porcelain, and the parcel shelf (Coupé) or roll-over bar (Roadster). Seams finished in contrasting colours create exciting highlights and underscore the high-quality, hand-finished nature of this new leather package. Available colour combinations include mocha brown/porcelain, titanium grey pearl/porcelain and mystic red/porcelain. The colours of all of the elements of the interior appointment such as the roof liner, carpet and centre console are perfectly matched to each other.

Other attractive optional extras for all SLS AMG models include (extract):

- AMG carbon-fibre exterior mirrors
- AMG carbon-fibre engine compartment cover
- AMG Interior Carbon-Fibre package (carbon-fibre trim, trim on seat backrest and side, door sill panels)
- AMG ceramic high-performance composite braking system
- AMG Performance Media
- AMG 10-spoke forged wheels in other colour variants
- AMG carbon-fibre trim
- AIRSCARF (Roadster)
- Bang & Olufsen BeoSound AMG surround sound system

The market launch of the SLS AMG GT will commence in October 2012. An overview of the pricing for Germany is as follows (incl. 19% VAT):

- SLS AMG GT: 204,680 euros
- SLS AMG GT Roadster: 213,010 euros
- AMG designo Exclusive STYLE leather: 5771.50 euros

Six SLS AMG models

The SLS AMG Coupé presented in 2009 was the first vehicle developed independently by Mercedes-AMG. The spectacular gullwing model was followed in 2011 by the open-top SLS AMG Roadster as well as the SLS AMG GT3 customer sports racing car. Having secured 26 victories and the FIA GT3 European championship title, the SLS AMG GT3 was the most successful newcomer to the world of motorsport in 2011. With the new SLS AMG GT, available as a Coupé and Roadster, the model range has now grown to five variants. The sixth model is expected to follow in 2013 in the form of the new Mercedes-Benz SLS AMG E-CELL: Mercedes-AMG is planning an exclusive series-production run of the purely electric-driven super sports car.

The specific assembly area for the SLS AMG is located in the largest Mercedes-Benz production plant in Sindelfingen. The AMG 6.3-litre V8 engine comes directly from the AMG engine workshop in Affalterbach, where it is hand-assembled according to the traditional "one man, one engine" philosophy.

40 significant awards for the Mercedes-Benz SLS AMG

The SLS AMG has succeeded in winning numerous comparison tests against a host of international competitors conducted by the international specialist media – both as the gullwing model and the Roadster. Since its world premiere at the IAA International Motor Show in Frankfurt in 2009 and the presentation of the SLS AMG Roadster in May 2011, the super sports car from Mercedes-AMG has picked up a total of 40 awards – including such major prizes as the "German Design Award", the "Red Dot Design Award", the "Golden Steering Wheel 2009", "Classic of the Future", "Sports Car of the Year", "Best Performance Car" and "Legends on Wheels".

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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45 years of AMG: Anniversary marks the start of a new era for the performance brand of Mercedes-Benz

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As part of the anniversary marking "45 years of AMG", Mercedes-AMG is providing an exclusive glimpse of the highlights of the A 45 AMG. With the powerful new top-of-the-range A-Class model, the performance brand from Mercedes-Benz is marking the start of a new era. For the first time in the 45-year history of the company, AMG will offer an exciting high-performance vehicle in the compact class. The A 45 AMG is representative of the ambitious future strategy entitled "AMG Performance 50", leading up to the 50th anniversary of Mercedes-AMG GmbH. Based on a unique model offensive comprising additional high-performance compact cars as well as a number of AMG cars in higher classes featuring highly efficient drive systems, the company from Affalterbach is giving out clear signals for dynamic growth. And the offensive is all set to get under way this summer with new models including the SLS AMG GT and the GL 63 AMG.

The AMG 2.0-litre four-cylinder turbo engine specially developed for the A 45 AMG is expected to set new standards in its displacement class: with maximum torque significantly above 400 Nm and low consumption levels, AMG is aiming to take the leading position among the competition. "Our goal is to build the most dynamic, most powerful and at the same time most efficient four-cylinder series production compact car. Together with other future high-performance compact cars, the new A 45 AMG will embody exclusive dynamism and the "AMG Performance 50" growth strategy. With this passionate commitment to what for us is a new vehicle segment, Mercedes-AMG plans to make a significant contribution to the growth of Mercedes-Benz Cars", according to Ola Källenius, Chairman of the Board of Management of Mercedes-AMG GmbH.

Perfect power transmission is ensured in the A 45 AMG thanks to the AMG SPEEDSHIFT DCT 7-speed sports transmission with dual clutch technology and performance-oriented all-wheel drive. The ideal basis for high cornering speeds and exciting, agile handling also comes courtesy of the AMG sports suspension with independently developed front and rear axles, electromechanical AMG speed-sensitive sports steering, AMG high-performance braking system and 3-stage ESP® with "SPORT Handling" mode.

Driving performance for the new generation – world premiere in the first quarter of 2013

With the new A 45 AMG - the top-of-the-range Mercedes-Benz A-Class model – Mercedes-AMG is addressing a new target group: falling within an age range from 30 up to around 45, the target group is younger than the classic AMG customer. Professionally successful and independent, these customers are looking for a compact, dynamic and individual vehicle. They want to express their stylish, trend-oriented lifestyle with a car from a recognised performance brand. By being available at an attractive price, the A 45 AMG will appeal to prospective new customers and help to open up new markets.

The A 45 AMG will celebrate its world premiere in the first quarter of 2013. Further AMG high-performance compact cars with a variety of different characteristic features are already in the pipeline and will follow on the heels of the A 45 AMG. When it came to the development of the compact Mercedes-Benz vehicle architecture for front and all-wheel drive, Mercedes-AMG has been involved from the very beginning. The most dynamic versions of the A-Class, namely the A 250 Sport and the A 220 CDI Sport – both "engineered by AMG" – currently already feature a front axle developed by AMG as well as a correspondingly tuned suspension, AMG 5-spoke light-alloy wheels with 235/40 R 18 tyres all round, painted in high-gloss black and with a high-sheen finish, and also red-painted brake callipers. The "Sport" designation is always used to characterise the most dynamic model series versions in the Mercedes-Benz product range.

Even more future AMG models with all-wheel drive

All-wheel drive is set to play a bigger role at Mercedes-AMG in the future too – being offered not just for SUVs and off-road vehicles, but also for other AMG high-performance vehicles. Mercedes-AMG currently has four all-wheel-drive models in its range: the ML 63 AMG, the G 63 AMG, the G 65 AMG and the GL 63 AMG. To mark the start of the new era, in 2013 the new A 45 AMG will be launched with a performance-oriented all-wheel drive system as standard.

Consistent growth strategy: "AMG Performance 50"

AMG is enjoying strong demand for its vehicles, particularly in its three largest markets where the performance brand has witnessed extremely dynamic growth in the past year. Sales have increased by seven percent in the USA, 15 percent in Germany and almost 50 percent in China.
This growth is continuing in 2012. In the first quarter of the year AMG recorded growth of more than 30 percent, making it the best first quarter in the company's history. As a result AMG is looking to continue its consistent growth beyond 2012 and to make a significant contribution to the sales achieved by Mercedes-Benz Cars. Based on the ambitious future strategy entitled "AMG Performance 50", in the coming years AMG will be launching further unique high-performance models. According to Ola Källenius: "We have decided to expand our model range from its current level of 22 vehicles to around 30 vehicles in the future. We are looking to increase our global sales, which today stand at around 20,000 vehicles, to more than 30,000 vehicles by the time of our 50th anniversary, and thereby assert our leading position in this exclusive segment." In addition to the new performance compact car, the SLS AMG GT and the GL 63 AMG, in the future the S-Class segment will play an even greater role at AMG. The current offering comprising the S 63 AMG and S 65 AMG, as well as the CL 63 AMG and CL 65 AMG, will be extended further over the coming years.

To meet the increasing demand, AMG is also expanding its production capacity accordingly. As a result, the new AMG 2.0-litre four-cylinder turbo engine will be produced at the Mercedes-Benz MDC Power engine production plant in Kölleda. This is where four-cylinder engines for the A- and B-Class are normally produced, and a specific assembly line is being set up for the new AMG engine. Of course the 2.0-litre four-cylinder turbo engines will also be produced in line with the traditional AMG philosophy of "one man, one engine". A characteristic feature of this production principle is the AMG engine badge bearing the signature of the responsible engineer.

Around 350 AMG Performance Centers by the 50th anniversary of Mercedes-AMG GmbH
The "AMG Performance 50" growth strategy also includes opening up new dynamic markets. AMG see significant potential for increasing demand in countries such as China, Russia, Korea and Brazil. Playing a central role as part of this strategy are the AMG Performance Centers: some 270 Centers have been opened in 24 countries around the globe since 2008, and there are plans to increase this number to around 350 Performance Centers by 2017. A current example for the regional growth strategy is China: the new AMG Performance Center Beijing Sanlitun opened on 22 April 2012 is situated in an exclusive prime location in the luxury Sanlitun Village North shopping mall, and reflects the pioneering role played by AMG when it comes to design and technology in a modern setting. Unlike previously, the new store in Beijing is not integrated into a Mercedes-Benz dealership as part of a "shop-in-shop" system. Instead, it is based on a so-called standalone concept, and focuses exclusively on the products and features of the AMG performance brand.

Expansion of the excellent service quality enjoyed by all AMG customers

An important part of the "AMG Performance 50" dynamic growth strategy is the expansion of the excellent service quality enjoyed by all AMG customers. With immediate effect, more intensive customer care will allow for vehicles to be collected direct from the AMG headquarters – where AMG customers can learn all about the spirit of Affalterbach in the AMG theme area. In a new, 360-square-metre delivery hall, AMG customers can now take receipt of their new high-performance vehicle direct from AMG.

After being welcomed by a personal customer service attendant in the AMG Private Lounge, which was opened in 2011, the programme comprises an exclusive tour of the plant. This also includes a visit to the AMG Performance Studio, where individual and one-off AMG vehicles are developed and produced in limited numbers. This is followed by a tour of the AMG engine production facility: here AMG customers have the unique opportunity to meet the engineers who have produced the engine of their high-performance vehicle by hand in accordance with the traditional philosophy "one man, one engine".

"AMG Performance 50" helps to reduce fleet consumption

Another goal of "AMG Performance 50" is the consistent reduction of fleet consumption. According to Ola Källenius: "By the 50th anniversary of AMG, we want to achieve CO2 emissions of around 200 grams per kilometre for the entire AMG model range. Our new AMG compact cars will of course help us to achieve this ambitious plan, but we are also aiming for a significant reduction in fuel consumption for other model series too. Many AMG models are currently already the "best in class" when it comes to consumption, emissions, maximum performance and torque. Our success is based on state-of-the-art technology."

Acting as a role model in this area is the SLK 55 AMG. The eight-cylinder roadster incorporates Formula 1 technology for the road. It uses the world's most fuel-efficient V8 engine which features the newly developed AMG Cylinder Management cylinder shut-off system. Adapted from the world of Formula 1, this technology enables the SLK 55 AMG to achieve a fuel consumption level which at 8.4 litres is 30% lower, and CO2 emissions of 195 grams per kilometre (NEDC combined). The technology is used in a similar way in the approx. 750 hp Mercedes-Benz V8 engines found in Formula 1. As efficiency also plays a major role at the pinnacle of motor racing, four cylinders are disabled by shutting off the fuel injection when the driver has lower load demands.

The Mercedes-Benz SLS AMG E-CELL is further proof of the pioneering role played by Mercedes-AMG in the development of intelligent drive concepts. The drivetrain with high-voltage lithium-ion battery for the new SLS AMG E-CELL is produced in cooperation with experts from Mercedes AMG High Performance Powertrains in Brixworth in the UK. The SLS AMG E-CELL will celebrate its premiere this autumn at the Paris Motor Show. Mercedes-AMG will be launching a series production run of the first purely electric driven super sports car, and the first customers are expected to take delivery of this gullwing model with electric drive in 2013.

Both the SLS AMG E-CELL and the V8 engine with cylinder shut-off system in the SLK 55 AMG are examples of the goal to achieve a sustainable improvement in efficiency and a reduction in fleet consumption.

"AMG Lightweight Performance" design strategy

A further building block adopted from the world of motorsport is in the area of lightweight construction - less weight means better performance and lower fuel consumption. As part of its ambitious "AMG Lightweight Performance" lightweight construction strategy, Mercedes-AMG will continue to apply consistent measures to reduce vehicle weight. Through their experience with the SLR, the AMG Black Series vehicles and in motorsport, Mercedes-Benz and AMG have accumulated more than 10 years of expertise in working with carbon-fibre materials.

AMG currently makes the propshaft for the SLS AMG, for example, out of carbon fibre. In the SLS Roadster, the supporting structure for the draught-stop is made as standard as a carbon-fibre sandwich structure. This component, with extremely short cycle times in an industrially oriented manufacturing process, already demonstrates what will be possible in the future. Carbon-fibre is also used in the SLS AMG E-CELL: the carbon-fibre monocoque for the battery is an integral part of the body shell and connected to the aluminium spaceframe.

In the case of the SL 63 AMG and SL 65 AMG, for the first time the internal support for the boot lid is mass-produced from a lightweight carbon-fibre composite material. A completely new feature is the carbon-fibre rear panel with roll-over bar, available from the AMG Performance Studio as an exclusive optional extra for the C 63 AMG Coupé AMG Black Series. The high-strength, elegantly designed carbon-fibre component forms an integral part of the body and helps to reduce the vehicle weight by more than seven kilograms compared with a regular rear panel made of sheet steel.

Future strategy for all V12 engines lies with Mercedes-AMG

In the future, both the development responsibility as well as the production competence for all Mercedes-Benz-brand V12 engines will lie with Mercedes-AMG. Currently AMG produces the M 279 AMG 6.0-litre V12 biturbo engine motor for the S 65 AMG, CL 65 AMG, SL 65 AMG and G 65 AMG. In the future, all twelve-cylinder engines for upcoming Mercedes models will be developed in Affalterbach, and manufactured in the AMG production facility in accordance with the traditional philosophy "one man, one engine".

AMG Sports package as a factor of success

A further component of the "AMG Performance 50" growth strategy is the consistent enhancement of the AMG Sports package. This dynamic optional extra is available for numerous Mercedes models and includes such attractive options as AMG bodystyling, AMG light-alloy wheels and the AMG sports suspension. The continually increasing demand for the AMG Sports package has induced Mercedes-AMG to enhance the range further. Currently around 25 percent of all Mercedes vehicles worldwide are delivered with the AMG Sports package – in 2011 alone more than 300,000 customers opted for a Mercedes-Benz with the AMG Sports package.

An attractive entry into the world of AMG is currently already afforded by the A 250 Sport and the A 220 CDI Sport, as well as the special variants of the C-Class, the C 250 Sport and C 250 CDI Sport, in whose development the performance specialists of AMG have been consistently involved. In addition to the visually enhanced AMG Sports package Plus, both models comprise a host of technical features developed exclusively by AMG to increase driving pleasure.

AMG Driving Academy on the road to success

The AMG Driving Academy also focuses on providing an intensive experience. The wide-ranging programme of events, which is being continually expanded, not only meets the most diverse requirements but also represents the very embodiment of pure excitement. Events on offer include enjoyment-oriented EMOTION tours, special winter driving training sessions in Swedish Lapland and exciting events on legendary racing circuits such as the North Loop of the Nürburgring, the Hockenheimring or Zandvoort. A particular highlight is the MASTERS programme, at which participants are able to drive the SLS AMG GT3, the racing version of the gullwing model. Participants who are resident in Germany also have the chance to acquire a national DMSB (German Motorsport Federation) driver's licence.

All of the AMG Driving Academy's events in Europe represent the perfect combination of driving pleasure and environmental awareness. The quantity of CO2 emissions of a Driving Academy event is determined on the basis of its so-called "carbon footprint" and this can be offset by involvement in climate protection projects. AMG Driving Academy training events now take place in Germany, France, Italy, the Netherlands, Austria, Sweden and Spain, as well as the USA, China and India. Based on increasing customer interest, Mercedes-AMG is currently working on expanding the programme to such markets as Australia, Japan, Russia and the United Arab Emirates. In addition, the AMG Driving Academy also offers tailor-made events for corporate customers as well as a variety of other different markets. Demand is constantly on the increase and reflects the impressive success story which the AMG Driving Academy has enjoyed. In 2011 more than 7000 participants attended an AMG Driving Academy event – and this trend is on the up.

Motorsport serves as a source of inspiration for the AMG engineers

AMG was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher, and from the very outset has achieved numerous successes in the field of motorsport. Today, as in the past, a commitment to the race track continues to form the brand's main source of inspiration. The former two-man company currently employs a workforce of more than 1000 at its plant in Affalterbach, and over the past 45 years has become the technological spearhead and a one hundred percent subsidiary of Daimler AG. The professionalism of Mercedes-Benz's performance brand is defined by its pursuit of high performance, precision and efficiency. As the first vehicle developed independently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the competence and passion which exists at the company headquarters in Affalterbach. The AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.

With its roots seated firmly in motorsport, the AMG performance brand has been at home on the race track for decades – from its position as the most successful brand in the history of the DTM, through to its global commitment to customer motorsport at the highest level with the SLS AMG GT3. Having secured 26 victories and the FIA GT3 European championship, the SLS AMG GT3 was the most successful newcomer in the 2011 motorsports season. When it comes to Formula 1, AMG has been an official partner for 17 years, and has been helping to ensure that safety is maintained on the racing circuits by providing the Official F1™ Safety Car and the Official F1™ Medical Car since 1996. And since the start of 2012 the MERCEDES AMG PETRONAS Formula 1 team with Nico Rosberg and Michael Schumacher has also been lining up on the starting grid too.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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Former DTM driver becomes AMG brand ambassador: Maro Engel becomes a new instructor at the AMG Driving Academy

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The former DTM driver Maro Engel has become a new AMG brand ambassador with immediate effect. Additional duties performed by the 26-year-old driver will include acting as an instructor for the AMG Driving Academy, as well as providing support to selected SLS AMG GT3 customer teams.

SLS AMG GT3 customer teams can book Maro Engel for test or racing sessions as part of the driver support programme from AMG Customer Sports and can therefore draw on his great know-how as a racing driver. Maro Engel will be supporting his colleagues Bernd Schneider and Thomas Jäger, who have accompanied the SLS AMG GT3 throughout its entire development and testing programme and are also available for customer team bookings. 

In his new role for Mercedes-AMG, Engel will be on hand as a point of contact at press and customer events. As a new member of the AMG Driving Academy's team of instructors, he will also be actively involved on location at race tracks. Here too, he will join forces with Bernd Schneider and Thomas Jäger, who belong to the AMG Driving Academy's core team, along with Bernd Mayländer (driver of the official F1™ Safety Car), Karl Wendlinger and Susie Wolff (DTM driver for Mercedes-Benz).

According to Maro Engel: "I am looking forward to some new and exciting roles with AMG. As a brand ambassador and instructor, I will pass on my motorsports know-how to customers of the AMG Driving Academy. And as part of the driver support team at AMG customer sports events in particular, I am also looking forward to passing on my four years of experience as a Mercedes-Benz DTM driver to AMG customer teams, as well as being able to climb into the cockpit of the SLS AMG GT3 myself."

According to Ola Källenius, Chairman of Mercedes-AMG GmbH: "With Maro Engel, Bernd Schneider, Karl Wendlinger, David Coulthard and of course Susie Wolff too, we have a core international team of active and former racing drivers to represent AMG both on and off the race track. Our AMG brand ambassadors are able to combine an appealing mix of competence and approachability. And it's not only the AMG Driving Academy which will benefit from the know-how of Maro Engel, as the SLS AMG GT3 customer teams will benefit too."

Four years of DTM experience with Mercedes-Benz and Formula 3 runner‑up

Like many racing drivers, Maro Engel also started his racing career in the world of karting (1996 - 2000). In 2001 he drove in his first formula racing series. After two years in Formula BMW, Munich-born Engel graduated to the Formula 3 Euro Series in 2003. In 2005 he switched to the Italian Formula 3000 Championship, finishing in seventh place overall. In 2006 and 2007, Engel competed in the fiercely contested British Formula 3 International Championship. He ended the 2007 season in second place overall, with three victories, eight podium positions and four pole positions under his belt. In the three years between 2008 and 2011, Maro Engel drove for Mercedes-Benz in the DTM.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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Daimler and BYD announce DENZA Brand for New Battery-Electric Vehicle

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The new DENZA brand for the electric vehicle developed by BYD Daimler New Technology Co. Ltd. (BDNT), the 50:50 joint venture between Daimler and Chinese electric battery and car manufacturer BYD, was formally revealed today in Shenzhen at the “EV – The Future” event.

The DENZA brand launch event is the latest milestone in the successful cooperation between Daimler and BYD. Following the BDNT joint venture contract signing in May 2010 and granting of the China business license in March 2011, development has been progressing on schedule.

“The exciting new DENZA brand is a highly visible seal of approval for the leading-edge design, technology and personality of the new car which we are convinced will resonate with customers here in China,” stated Ulrich Walker, Chairman & CEO of Daimler Northeast Asia and Chairman of the Board of Directors of BDNT. “BYD and Daimler have been visionaries in the development of sustainable mobility and new technologies. We are at the forefront in China as the first company to form a joint venture for the development of a pure electric vehicle, and we’re continuing our pace forward with this landmark event today.”

“We’re very pleased with progress on the development of the new all-electric car, and the DENZA brand really brings it to life,” said Mr. Wang Chuanfu, Chairman and President of BYD and Member of the Board of Directors of BDNT. “We have the ideal partner in Daimler. BYD provides experience in battery technology and e-drive systems, as well as bringing EVs into operation on the streets of China. In connection with Daimler’s design of premium autos, know-how in electric vehicle architecture and safety, and more than 125 years of experience in automotive excellence, DENZA is on the right track to become the leader in the New Energy Vehicle market in China.”

The DENZA name and logo have been carefully crafted to convey very precise themes. Primarily created with a focus on Chinese consumers, the name DENZA derives its strength from profound and positive associations with the Chinese characters 腾势 téng shì, which together mean “rising power and momentum” - referring both to the attributes of the car as well as the pace of development DENZA aims to be ahead in the New Energy Vehicle industry. DENZA is also a distinctive name in the English language with no prior associations.

The logo is designed around the flowing form of a central water-drop, supported by two hands. The blue water-drop represents the environmental friendliness of the all-electric vehicle, with blue also signifying advanced technology and a bright future. The curves on either side of the water-drop represent the hands of the two partners providing mutual support for the joint venture, as well as for the environment.

The first public appearance of the DENZA concept car will be at Auto China in Beijing in April, with first production planned in 2013. With rapid economic growth, increased urbanization, an open-minded consumer, and a supportive government, all the elements are in place to mark China as one of the countries with the highest potential for electric vehicle adoption.

About BDNT

In 2010, Daimler and BYD signed the contract for a 50:50 research and technology joint venture called “Shenzhen BYD Daimler New Technology Co. Ltd,” (BDNT) that will develop an electric vehicle in and for China. End of February 2011 BDNT received its business license from Chinese authorities - just a few months after signing the JV contract. The vehicle will be marketed under the new DENZA brand jointly created and owned by the joint venture company BDNT.

Electric vehicles are especially well-suited for urban driving. With its many metropolitan areas, China has the potential to be among the world’s largest markets for zero-emission vehicles. Daimler and BYD are determined not only to participate in this growth of electric mobility in China but to accelerate it even further with their BDNT Joint Venture.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

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