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2012 has been a year full of new challenges to overcome. Some markets, which were initially regarded as key development areas, showed signs of slowing down which perpetuated throughout the entire period. The financial and economic crisis bounced back once again, however at a lower rate, which was just enough to compensate the negative effects on sales.This year, Mercedes-Benz launched an avalanche of premieres at various auto shows and also gained substantial revenue from sales, breaking record after record every month. The saga started back in January, at Detroit, where the company showcased its brand new SL-Class roadster. The R 231 generation came packed full of technology: the impressive MAGIC VISION CONTROL wipe-blade washer technology, the MAGIC SKY CONTROL dynamic luminosity panorama roof, the COMAND Online with full internet integration and the powerfully efficient V6 and V8 engines were among the tough points of the convertible. Apart from the SL, Mercedes-Benz also brought the all new E-Class fleet of models alternative power: the E 300 BlueTEC HYBRID and the US-only E 400 HYBRID.
In March, at Geneva, Mercedes-Benz brought to the public for the first time the new A-Class, completely revamped compared to the previous MPV generation. Now marketed as a chic hatchback with wow factor and made to appeal to young customers, the W 176 series premiered a complete array of the most advanced safety technologies: PRE-SAFE and Collision Prevention Assist are just a few of the many. The wing-shaped dashboard, with clear inspiration from the SLS, attracted a lot of views through its build quality and user functionality. The social network integration into the latest version of the COMAND Online is a big plus, as is the new front-driven MFA platform with rellevant dynamic capabilities and the frugal diesel and gasoline engines with displacement ranging from 1.5 to 2.1 litres. Another star for Geneva was the new SL 63 AMG. The high-performance roadster tweaked by the Affalterbach engineers boasted a new 5.5-litre V8 BITURBO available in two output configurations: 537 hp and 564 hp.
April was the set for two major car shows: at New York and Beijing. The second generation GL-Class and the GLK 2012 model year made their debut on American soil. The large-sized premium SUV under the X 166 code came equipped with Crosswind Assist, STEER CONTROL steering assistance system, the COLLISION PREVENTION ASSIST (CPA) and the 360° camera technology. The X 205 featured a refreshed and more organic exterior and interior design, as well as updated technology, to keep up pace with its main competitors. Towards the end of the same month, Beijing hosted the advent of the facelift generation of the G-Class as well as the introduction of the Concept Style Coupe, a near-production showcar heralding a future addition to the compact class portfolio in the form of the Mercedes-Benz CLA-Class. The 2012 W 463 model features mild exterior upgrades, remaining roughly the same boxy and iconic 4x4 vehicle so much appreciated by customers all over the world. The most dramatic modifications are visible inside, where the revised dashboard displays a fresh stance and brand new technology.
The beginning of summer brought AMG once again into attention. The first generation GL 63 AMG with a massive 557 hp of peak output and V8 BITURBO power, as well as the all new G 63 AMG with 544 hp and the outrageous 12-cylinder G 65 AMG with 612 hp, came to light. Moreover, the portfolio of supercar expanded with the introduction of the new SLS AMG GT versions to the portfolio. Although the standard SLS models remain in production, the GT badge brings an extra 20 hp to the output, now making it 591 hp, and further upgrades to the powertrain (suspension, damping system, brakes).
In August, Mercedes-Benz rewrote principles of automotive industry once again: after the sensational CLS 4-door coupe which was first premiered in 2004, it was the turn of the new CLS Shooting Brake to cause a stir. The so-entitled 5-door coupe is a also a modern interpretation of traditional Shooting Brake models and features state-of-the-art technology, 4MATIC all-wheel-drive upon request, multiple customization choices through the special designo program and offers a fashionable approach to practicality. The new CLS Shooting Brake would not be complete without an AMG variant: CLS 63 AMG SB came towards 2012, cranking out 525 hp or 557 hp with the Performance package fitted.
Autumn came with an entire-fleet of efficient, eco-friendly models for Mercedes-Benz. The new B 200 Natural Gas Drive makes use of green technology to achieve a substantial decrease in fuel consumption and CO2 emissions. The Concept B-Class Electric Drive premiered at the Paris Motor Show announced the introduction of a new series produced, electrically-powered B-Class model beginning with 2014. Furthermore, Mercedes-AMG debuted their new SLS AMG Electric Drive, an all-electric hypercar packing no less than 552 kW of maximum output - which makes it company's most potent model in history.
In November, the star of the LA Auto Show was the anticipated, ever-awaited SLS AMG Black Series special supercar. Featuring GT3 technology compatible with road traffic, the new car boasts a staggering 631 hp and an impressive level of performance. Last, but not least, Mercedes-Benz designers from the Advanced Design Studio in California expressed their view of the future highway patrol vehicle: the ENER-G-FORCE concept could also signal a potential new model to replace the G-Class after more than 30 years of loyal service.
The end of 2012 is focused on the new E-Class facelift generation. The first details were released in mid-December, while the official reveal is bound to take place at Detroit, in January 2013. The executive saloon and wagon features a new styling philosophy, a distinct appearance depending on the chosen trim line and some clever technology from the future S-Class - the perfect ingredients for a fresh start in the new year.
You can also follow the Mercedes-Benz 2012 story on our official Pinterest page and Instagram channel, where you shall also find some nice photos. :)Copyright © 2012, mercedesgla. All rights reserved.
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It’s a scene that happens hundreds of thousands of times a day around the world: two people meet in a lift, greet each other and begin to chat about work and life. The twist in this particular story, though, is that the elevator is in Monte-Carlo; the two men are resident in the same apartment building, separated by little more than a few floors; and both have written their own chapters in the very exclusive grand prix racing history of Mercedes-Benz.Mika Häkkinen was the first Mercedes-Benz world champion of the modern era, and a two-time title winner in 1998 and 1999 with McLaren Mercedes; Nico Rosberg is the first man to win a Grand Prix at the wheel of a Silver Arrow since the great Juan Manuel Fangio, in the third season of the return of the Silver Arrows. On the eve of the race around their home streets, the two men met to discuss their experiences as part of one of the most spectacular events in world sport.
The histories of Mika Häkkinen and Nico Rosberg have been intertwined for more than twenty years, when Nico was just a young boy and Mika worked with Keke Rosberg, who led his management team.
“I don’t remember when we first met - maybe Mika does!” laughs Nico when the question comes.
“Well, I started working with Keke at the end of 1987,” recalls Mika. “I think the first time we met must have been down here in Monaco in the early ‘90s. I was visiting Keke, and you were playing in your room! It’s possible I was his first sponsor in karting - do you remember that?”
“Yeah, sure,” laughs Nico. “It was 1997, I was 11 years old and competing in the French go-karting championship. I had a poster in my room with all my sponsors on there, and one of them was you!”
“My son is eleven now,” says Mika, picking up the thread. “I’m sure I did a contract with Keke that one day, when Nico will win races and be world champion, he has to start supporting my son Hugo!”
If the early stages of Nico’s career were supported by Mika - who today himself is a partner with Didier Coton in Aces Management and has, among others, young Finn Valtteri Bottas under his wing - the parallels between the two have only grown stronger as time has passed. Both Mika and Nico had to wait until their seventh Formula One season before climbing the top step of the podium - Mika after 96 races, at the 1997 European Grand Prix in Jerez; Nico in his 111th start, at this year’s Chinese Grand Prix. And both in their third seasons driving Mercedes-Benz-powered cars.
“Your first victory in Formula One always feels like it is a long time coming,” explains Mika. “And especially in my case - but when it arrives, the feeling is just amazing. But problems are part of life, and winning or losing, they don’t disappear. You need to keep understanding the cause of disappointments and where you and the team can improve. There is no point having your face upside down for one week - it’s better to pick up the phone, travel, see people, talk, organise yourself. Then you know that at the next event, you will be stronger - and if not the car, then yourself; you can always be better. Because the day when you have a car to win, you have to be ready. If not, it’s too late. I knew that one day I was going to win, it just took a long time.”
“I had exactly the same feeling - Ross, all the guys, kept telling me that the win would come, I just needed to stay patient and take my opportunity,” agrees Nico. “Of course, you get frustrated if it doesn’t go perfectly, but time takes that away and you keep going, follow the development, communicate constantly with the team.”
“Nico did a perfect weekend in China and deserves full credit for that win,” emphasises Mika. “It was not depending on circumstances or luck, but purely on his hard work. As a Mercedes-Benz ambassador, it was great not only to watch his achievements, but to enjoy seeing Mercedes-Benz back on the top step of the podium.”
Inevitably, the conversation soon turns to the unique challenge of racing around the Monegasque streets, which have been home to both of them for more than 20 years. For Nico, the tunnel was once the route to school, in the passenger seat next to his Mum or on the school bus. And that ‘local’ feel is one that Mika says remains throughout the weekend.
“I had some great victories in my career, but Monaco was something special,” remembers Mika. “I have lived here for 20 years and the thing you realise is that the people who work on the race track are also the people who live and work in Monaco - the police, the pompiers. In everyday life, these are the guys you see in the street and they say ‘hi’ as you walk past. To win in Monaco is like winning in your home streets, and you recognise faces all through the weekend.”
“It’s home for me too, of course,” picks up Nico. “I’ve grown up here, all my friends are here and my family, I know everybody and it’s very special to race here. Mentally, it’s quite a demanding weekend. You have a lot going on, a lot of PR events and appointments. Plus on track, too, it’s a bit more intense - but not so much. You need to be super concentrated at every circuit.”
“That’s true. But what changed for me was that, when I got a car that I would win races with, Monaco became more important for some reason. When you are hunting pole position in Monaco, your mind changes; you put yourself in a higher power, even though you think you are doing it already. When you are fighting for P11 or P12, you always think you are doing your maximum. But when I started fighting for pole, it just happened that I was working even harder to reach my goal - but not purposely. And of course, we changed the car, too: the steering lock, and the seating position to sit higher in the car, because the aero was not so important and we wanted to see the Armco properly.”
“That’s interesting, because we definitely make changes, too,” says Nico. “But I don’t think it’s common practice, even today.”
With that, the two men are off to inspect the circuit at the wheel of the Mercedes-Benz SLS AMG Roadster. Over the years, Mercedes-Benz has been synonymous with success in Monaco - from the three consecutive victories in 1935, 36 and 37 for Fagioli, Caracciola and von Brauchitsch respectively; to the seven Formula One victories for Mercedes-Benz power, including three of the last five. And the MERCEDES AMG PETRONAS Formula One Team will be working hard to add a new milestone to the company’s heritage this weekend.~ Official photos and details courtesy of MERCEDES AMG PETRONAS ~ Copyright © 2012, mercedesgla. All rights reserved.
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