Double market launch: the new E-Class and CLA receive outstanding customer response

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Last weekend, two new models from Mercedes-Benz celebrated their market launch in Germany. The dealer premiere of the CLA and E-Class attracted around 270,000 visitors to the showrooms.

"The showroom premiere of the new CLA and the new E-Class was a huge success. Our new vehicles have highly appealed to customers," says Dr. Joachim Schmidt, Vice President, Sales & Marketing Mercedes-Benz Cars. "At the heart of our brand, the E-Class is a key component of our growth strategy, Mercedes-Benz 2020. With the CLA, we are also targetting a whole new, young audience." In the U.S., the CLA arrives on the market this fall. The E-Class sedan and station wagon celebrate the launch in the U.S. and in China in July.

The saloon and estate versions of the new E-Class have been extensively revised as never before. The new CLA is the first compact four-door coupé from Mercedes-Benz and simultaneously sets itself as new aerodynamics world champion with a drag coefficient of 0.22. With more than 3,000 test drives, the interested customers have personally convinced themselves of the increased efficiency of the new engines and the forward-looking safety level of the assistance systems which equip the new models. In the coming days, about 3,300 additional trials were agreed.

The new E-Class and the CLA also met very positive response during the first tests of the media. In February, a total of around 840 journalists experienced the new E-Class at the driving event in Barcelona in person. Around 650 journalists tested the CLA in March in St. Tropez and Marseille.

The first customer was handed over the keys of its brand new CLA four-door coupe at the Mercedes-Benz Customer Center in Rastatt, a cirrus white coloured CLA 220 CDI. "We are pleased we have started delivery of the CLA, the third model of the new compact lineup, to our customers," said Waldemar Epple, Head of Mercedes-Benz Customer Center in Rastatt, at the vehicle handover. After the launch of the B-Class in November 2011 and the A-Class in September 2012, the CLA is the third model of the new Mercedes-Benz compact car generation. With the sporty coupe, Mercedes-Benz specifically targets the "Young Elite Lifestyle" in order to attract new customers to the brand with the star especially in the U.S. . The CLA is the first compact model from Mercedes-Benz to showcase Stateside. The progressive, dynamic appearance of the CLA was acknowledged by international design experts even before its launch and was granted the prestigious "red dot design award" for its outstanding design in March 2013.

The new CLA has been produced at the Kecskemét plant in Hungary since the end of January 2013, where an additional shift will be introduced on Saturdays beginning with the second quarter when required. In order to meet all customer requirements with the E-Class, plant management and works council have agreed for flexible working hours and additional production capacity for the current year in Sindelfingen. This production shifts are temporarily extended during the week with twelve additional Saturdays. The production of sedan and station wagon runs from March 1st. Mercedes-Benz expects significant sales volume pulses for the new E-Class in the second half of this year.

The eight generations of the E-Class have spread over 60 years and have been sold in more than 13 million units, which makes it the most successful Mercedes-Benz fleet volume model series in history. Over 700,000 sedans of the previous generation E-Class were sold since its launch in 2009, while the wagon was bought by more than 100,000 customers since summer of the same year. The E-Class impresses with outstanding comfort and highest safety standards. In July 2012, the E-Class once again took the first place in its category for top class customer satisfaction in the J.D. Power study.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz E-Class 2013: More efficiency, more intelligence, more emotional appeal

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The new E-Class 2013 main topics:

1. Model range, quotes, design, interior and individualisation
2. Bodyshell construction and safety concept
3. Engines, drive system, chassis and suspension
4. Infotainment technology

With new, efficient engines, new assistance systems and a new design idiom, Mercedes-Benz has comprehensively modernised the E-Class and as such is extending its leading position in the luxury segment even further. In both the Saloon and Estate models, no less than eleven new or optimised assistance systems from the future S-Class celebrate their world premiere. They combine a host of comfort and safety features, all of which Mercedes-Benz refers to as "intelligent drive". They include systems which for the first time can help to prevent accidents with crossing vehicles or pedestrians, active Lane Keeping Assist which can help to prevent accidents with oncoming traffic, or anti-glare permanent high-beam headlamps. As such Mercedes-Benz is underscoring its leading position as a safety pioneer. The new E-Class makes a significant step forward when it comes to efficiency and ecology too. This comes courtesy of new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology. This powerful development boost is reflected to exciting effect in the design of the E-Class. Along with its new design, it encapsulates efficiency, intelligence and emotional appeal in a visually superior manner.

Mercedes-Benz has revised all of the model series of the E-Class more comprehensively than ever before to make the latest technical advances available in practice at an early stage. This is why it even makes advance use of developments from the future S-Class. In addition, the new E-Class offers a considerably sharpened design with a refined, sporty look, as well as significantly enhanced comfort, high-quality appointments, efficiency and driving pleasure. As a result, the E-Class is continuing to consolidate its leading position in the luxury class.

Design: two new front ends to choose from

Thanks to intelligent modifications to the design, the new E-Class features a new front end as well as new proportions. When it came to the modifications, the designers followed the new Mercedes design idiom and reinterpreted the classical design values of the brand using the existing basis. The result is a superior and refined, sporty appearance.

The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. Flowing light elements within the headlamps help to ensure that the "four-eyed" look which is typical of the E-Class has been graphically retained. When it comes to light and visibility, the new E-Class sets standards: both the low-beam headlamps and the daytime running lamps feature LED technology as standard. Full LED headlamps are also available as an option for the first time in this class.

For the first time, the E-Class is available with two different front ends: the standard specification and the ELEGANCE equipment line come as standard with the classic, three-dimensional saloon radiator with three-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star, and as such boasts an independent, front-end look with a sporty emphasis.

The bonnet and front bumper have also been completely redesigned too. With its flowing lines, the bonnet follows the new design idiom in a smooth, very straightforward manner. The bumper, which boasts a new shape and is free of all light functions, has a modern appearance and, along with the wing design of its spoiler lip, discreetly underscores the sporty credentials of the E-Class.

Dynamic, elegant proportions

A new feature line and a repositioned three-dimensional trim strip give both the Saloon and Estate models new, visually exciting proportions. The feature line runs below the structure line from the rear door through to the tail light. Visually this benefits the vehicle in terms of length. It underscores the side trim, which has been shifted downwards. Overall the
E-Class looks more elongated and elegant, yet at the same time both dynamic and composed.

Broad, distinctive rear end

At the rear, the lights and bumper have been revised. The new horizontally structured LED tail lights with new two-tone look emphasise the width and feature a characteristic night design.

High-grade interior

The interior of the E-Class has also been visibly reworked and harmonised with the expressive exterior. High-quality materials and refined, subdivided areas with precise joints and sharp curves underscore the high-quality overall impression of the generous interior.

A new feature is the two-part trim which stretches across the entire dashboard. It can be selected in a wood or aluminium look, irrespective of the equipment line. Also new is the design of the air vents as well as an analogue clock between the two central vents.

The harmonious interior is characterised by the redesigned centre console without selector lever, as well as a new multifunction steering wheel with DIRECT SELECT lever and shift paddles in conjunction with automatic transmission.

Limitless individual appointments

As ever, there are attractive design packages to visually enhance both the interior and exterior. In addition to the basic appointments, there is also a choice of ELEGANCE and AVANTGARDE equipment lines – with the latter highlighting the sporty character of the Saloon and Estate models in particular.

Furthermore, the new E-Class offers a variety of individualisation options, currently unique in this class. Irrespective of the chosen equipment line, all appointment options remain available. As such each vehicle can be individually tailored to ensure that it is unlike any other. For example, an E-Class Saloon or Estate can be totally classic on the outside, but display a highly modern character on the inside.

"Intelligent drive" with new assistance systems

What started with the PRE-SAFE® system and continued with DISTRONIC PLUS has resulted in a new dimension of motoring at Mercedes-Benz: comfort and safety are merged into one. Mercedes-Benz refers to this as "intelligent drive". In the E-Class, a whole host of new or optimised systems from the future S-Class celebrate their world premiere, making motoring more comfortable and safer.

The basis for all this is formed by new, state-of-the-art sensors and corresponding algorithms. Mercedes-Benz has made a major step forward with the introduction of the Stereo Multi-Purpose Camera. Just like the Mono Multi-Purpose Camera fitted previously, it is positioned behind the windscreen in the vicinity of the rear-view mirror. However, this camera features two "eyes" set at an angle of 45 degrees and with an overall range of 500 metres that produce a three-dimensional view of the area up to around 50 metres in front of the vehicle. In this way, the stereo camera provides data for processing by various systems. Intelligent algorithms perform an evaluation of this three-dimensional visual information in order to detect and carry out a classification, both spatially and in terms of their movement, of vehicles that are driving ahead, oncoming or crossing, as well as pedestrians and a variety of traffic signs within a large field of vision.

At the same time as the Stereo Multi-Purpose Camera, Mercedes-Benz is also introducing improved versions of the multistage radar sensor system. As standard, both the Saloon and Estate models are fitted with COLLISION PREVENTION ASSIST, a radar-based collision warning system with brake assist systems. It helps to significantly reduce the risk of a rear-end collision. Also forming part of the standard equipment is ATTENTION ASSIST, which is now able to warn of inattentiveness and drowsiness across a wider speed range, and also inform the driver about their level of fatigue and the amount of driving time which has elapsed since the last break. It also offers an adjustable sensitivity level.

In addition, also optionally available are a number of assistance systems which are either new or now feature significantly extended functions. The following is an overview of the innovations:

- DISTRONIC PLUS with Steering Assist can help to take the burden off the driver when it comes to keeping the vehicle in its lane and also track traffic in tailbacks semi-automatically

- for the first time, the Brake Assist system BAS PLUS with Junction Assist is able to detect crossing traffic and pedestrians too, and boost the braking power applied by the driver accordingly

- the PRE-SAFE® Brake can detect pedestrians and initiate autonomous braking to avoid a collision at speeds up to 50 km/h

- PRE-SAFE® PLUS can recognise an imminent rear-end collision. The driver of the vehicle following behind is warned by activation of the rear warning lights with increasing frequency (not in the USA and Canada). The PRE-SAFE® system then triggers occupant protection measures to reduce the forces to which occupants are subjected. It can also firmly apply the stationary vehicle's brakes in the event of a rear-end collision to prevent secondary accidents

- Active Lane Keeping Assist can now detect when the adjacent lane is occupied, in particular by oncoming traffic too. When there is the risk of a collision, the system can also prevent the vehicle from leaving its lane unintentionally, when continuous lines are present, by applying the brakes on one side. As such it makes the ideal supplement to Active Blind Spot Assist

- Adaptive Highbeam Assist Plus allows the high-beam headlamps to be kept on permanently without dazzling traffic by masking out other vehicles in the beams' cone of light

- Active Parking Assist enables automated parking with active steering and brake control in both parallel and end-on spaces

- in addition to speed limits, Traffic Sign Assist can now also detect and display no-overtaking zones and the respective signs signalling their end. In the case of signs imposing access restrictions, it can also provide visual and acoustic warnings. For this reason, it is the first system which can prevent drivers from unintentionally becoming a “phantom driver” i.e. driving the wrong way along a motorway.

- The 360o camera covers all four sides of the vehicle, thus enabling a uniform all-round view, including virtual bird's-eye view – a top-down view of the vehicle and its immediate surroundings. Dynamic guide lines help with entering and leaving parking spaces as well as manoeuvring

Engine and drive system: superior performance, economical consumption

Both the E-Class Saloon and Estate are available with a particularly broad range of powerful and efficient petrol and diesel engines. All are fitted with the ECO start/stop function and are highly efficient.

A new element is the expansion of the BlueDIRECT petrol engine family with the addition of a four-cylinder petrol engine with spray-guided direct injection, based on the same trend-setting technology used in the latest generation of six and eight-cylinder engines from Mercedes-Benz. Its technology package includes fast-acting piezo injectors for multiple injection, quick multi-spark ignition, turbocharging, fully variable camshaft adjustment on the inlet and exhaust side, as well as a controlled oil pump.

New developments for the four-cylinder engine include the first dynamic balancer with full anti-friction bearings to be used in a petrol engine as well as a switchable water pump.

The engine also sees the world's first use of the stratified lean burn process in combination with exhaust-gas turbocharging and external high-pressure exhaust gas recirculation. As a result the E-Class achieves a combined optimum consumption figure of 5.8 litres per 100 km (corresponding to 135 g/km of CO2), and is therefore the only vehicle in this class to achieve efficiency class A. In addition, the new BlueDIRECT four-cylinder petrol engines already meet the EU6 standard which will apply from 2015.

Also making up the BlueDIRECT petrol engine range are the familiar V6 and V8 engines. A new addition is the six-cylinder engine, which is being offered for the first time as the E 400 with biturbo drive. With its performance potential and enormously high levels of torque at low engine speeds, this engine sets new standards in the six-cylinder sector and also meets the EU6 emissions level.

All BlueDIRECT petrol engines of the new E-Class combine a spontaneous response and exemplary power delivery with the highest levels of efficiency and best-in-class emissions performance.

Powerful diesel engines in the best efficiency class

All six-cylinder diesel models of the E-Class are available as BlueTEC models fitted with the established SCR (selective catalytic reduction) technology and as such meet the EU6 emissions standard.

The comprehensive engine range is supplemented with the E 300 BlueTEC HYBRID. It combines the four-cylinder diesel engine (150 kW / 204 hp) with an electric motor (20 kW / 27 hp). The E 300 BlueTEC HYBRID consumes 4.1 l/100 km and produces CO2 emissions of 107 g/km. As such it occupies the leading position among the most economical models in the upper medium-size category.

Transmissions for a dynamic and economical driving style

Mercedes-Benz will also offer two transmissions for the E-Class in the future: a 6-speed manual transmission with high ease of shifting and short shift travel, and the 7G-TRONIC PLUS automatic transmission with DIRECT SELECT lever and DIRECT SELECT shift paddles. This latest stage of evolution of the 7G-TRONIC PLUS provides significant advantages in terms of efficiency and ease of maintenance.

A new feature is the short-term M mode. The benefit of this: if the driver has shifted up or down manually, after a set period of time the transmission independently switches back to automatic, fuel-efficient shift mode.

Traction and driving stability can also be improved in the new E-Class with the 4MATIC all-wheel drive system – particularly in difficult road conditions.

Chassis and suspension – the basis for superior handling

For the new E-Class, Mercedes-Benz is offering four refined suspension configurations:

- the standard model and ELEGANCE line are fitted with the DIRECT CONTROL suspension with selective damping system, configured for comfort

- the sportily configured DIRECT CONTROL suspension with selective damping system is positioned 15 mm lower and forms part of the AVANTGARDE line

- the DIRECT CONTROL lowered sports suspension is available in conjunction with the Exterior Sports package and AMG Sports package

- the AIRMATIC air suspension with electronically controlled damping system is fitted as standard on the V8 models. The Estate is fitted as a matter of course with rear-axle air suspension with integrated level control

The suspension variants feature outstanding sensitivity and ride characteristics and help to ensure a high level of handling safety. All of the models of the E-Class family will in future be fitted with an electromechanical Direct-Steer system as standard. This combines the speed-dependent power assistance of speed-sensitive steering with a variable ratio across the steering angle range. The steering assistance provided by the rack and pinion steering gear is controlled on-demand and therefore contributes towards efficiency.

Advantages of the electromechanical Direct-Steer system:

- improved agility thanks to more direct steering response
- comfortable handling and high levels of steering comfort across all speed ranges
- considerable savings potential, since energy is only required when steering occurs
- enables the use of innovative assistance systems, e.g. Active Parking Assist

High-quality appointments

The new E-Class is already fitted with a comprehensive series of high-quality appointments as standard. The new optional highlights, meanwhile, include HANDS-FREE ACCESS in conjunction with KEYLESS-GO. This enables the boot lid to be opened and closed without actual physical contact by simply holding one’s foot beneath the bumper, and is therefore extremely convenient when loading and unloading the vehicle.

A modern range of infotainment systems helps to keep the driver up to date while on the road in terms of what is happening around the world or in the office. The systems also enable music to be enjoyed or also optionally offer powerful navigation solutions as well as an internet connection. As standard, both the E-Class Saloon and Estate‑come with the Audio 20 CD Radio. It features a twin tuner and mp3-capable CD player as well as a USB connection in the centre armrest. The TFT‑colour display measures 14.7 cm diagonally. Bluetooth®-capable devices can also be connected, and SMS text messages displayed. Optionally the Audio 20 CD can be combined with a six-disc CD changer as well as the reasonably-priced, entry-level Becker® MAP PILOT navigation solution, which can also be retrofitted.

Alternatively, Mercedes-Benz offers the COMAND Online multimedia system for the E-Class with 17.8 cm high-resolution colour display, internet connection, hard-disc navigation and emergency call feature, which can also be combined with a six-disc DVD changer. COMAND Online provides internet access enabling customers to surf the web while the car is stationary or call up a Mercedes-Benz app, whose particularly fast page loading and simple operation make it suitable for use while driving. Integrated apps include Google™ Local Search and Weather and the facility for downloading a route which has previously been configured on a PC using Google Maps and transmitted to the car. In addition, apps for Google™ Streetview as well as Google™ Panoramio and other apps are also available.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz E-Class 2013: Model range, quotes, design, interior and individualisation

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I. Model Range

Mercedes-Benz has completely revised the Saloon and Estate models of the E-Class. As a result, the new E-Class has made a significant step forward when it comes to efficiency and ecology. This comes courtesy of new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology, a new, efficient six-cylinder engine as well as even more economical diesel engines. In both the Saloon and Estate models, new or optimised assistance systems from the future S-Class are celebrating their world premiere. This powerful development boost is reflected to exciting effect in the design of the E-Class. With a new front, new bumpers, and revised side view, it encapsulates efficiency, intelligence and emotional appeal in a visually superior manner. In this way the E-Class is securing its leading position in the luxury class vehicle sector at the very highest level: dynamically elegant, it combines intelligent technology with superior style.

The Saloon and Estate are continuing the success story of the E-Class. More than 600,000 examples of the current E-Class Saloon model series have been sold worldwide, and no fewer than 100,000 customers have already opted for the latest version of the Estate. The models of the E-Class are therefore making a significant contribution to the growth of Mercedes-Benz, and are setting clear standards in the areas of safety, design, quality and efficiency.

Radiator variants – classic or sporty

For the first time, the E-Class is available with two different front ends: the basic variant and ELEGANCE equipment line come with the classic, three-dimensional Saloon grille with 3-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star, and as such boasts an independent, front-end look with a sporty emphasis.

The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. The low-beam headlamps and the daytime running lamps feature LED technology as standard. Full LED headlamps are also available as an option for the first time in this class.

A modified side view with new feature line and repositioned trim strip make both the Saloon and the Estate appear longer. Overall the E-Class not only looks more elongated, but also more elegant yet at the same time dynamic.

High-tech engines: efficiency meets performance

Both the E-Class Saloon and Estate are available with a broad range of powerful and efficient petrol and diesel engines – all fitted with ECO start/stop function. New units include the BlueDIRECT four-cylinder petrol engines in the E 200 and E 250, featuring the same sophisticated technology used in the latest six-cylinder engine from Mercedes-Benz. Both of the four-cylinder petrol engines meet the future EU6 standard, while the E 250 even complies with the strict criteria of efficiency class A.

The six-cylinder petrol engines in the E 300 and E 400 are also state-of-the-art – and for the first time feature a biturbo drive. The same advanced engine technology enables the V8 in the E 500 to achieve outstanding levels of performance and efficiency.

The four cylinder diesel engines in the E 200 CDI, E 220 CDI and E 250 CDI, well known for their efficiency and featuring the latest injection technology, are now even more economical, thanks among other things to a revised drive train. This is also the case for the E 300 BlueTEC HYBRID, currently the most economical luxury-class saloon, which in addition to the four-cylinder diesel engine also has a 20 kW (27 hp) electric motor under the bonnet.

The V6 diesel engines in the E 300 BlueTEC and E 350 BlueTEC have been revised and fitted with environmentally friendly and efficient BlueTEC technology, such that they currently already meet the future EU6 emissions standard. Virtually all of the E-Class models with diesel engines fall into efficiency class A, while the E 300 BlueTEC HYBRID is even classified in efficiency class A+.

Intelligent assistance systems

In the main markets, both the Saloon and Estate models are fitted as standard with COLLISION PREVENTION ASSIST, a radar-based collision warning system with adaptive brake assist systems. Also forming part of the standard equipment is ATTENTION ASSIST, which is now able to warn of inattentiveness and drowsiness across a wider speed range, and also inform the driver about his level of fatigue and the amount of driving time which has elapsed since the last break.

In addition, also optionally available in the new E-Class are a number of additional assistance systems which are mostly new or now feature significantly extended functions.

II. Quotes on the new E-Class

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: "Globally we have already sold over eleven million E-Class Saloon models, and more than a million E-Class Estate models. And with the new E-Class we will continue to build on this success as it is ideally placed to enable us to do so. It features exemplary efficiency and environmental compatibility. It allows us to offer a petrol model for the first time in this segment which falls into efficiency class A, something which virtually all of the diesel models also achieve. In addition, the new E-Class offers some unique assistance systems which are helping to bring the vision of accident-free motoring closer to reality. We are also honouring the claim made by Gottlieb Daimler with the new E-Class: the best or nothing."

Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing: "With the new E-Class we are setting down clear markers in the areas of safety, design and efficiency. It brings lots of technical innovations to the road and is without doubt the best E-Class ever. This is also reflected in its design and lovingly revised interior. As a result, in visual terms it brings a breath of fresh air to the luxury class. The "E" therefore continues to stand for the leading position in this demanding segment."

Professor Dr Thomas Weber, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development: "The new E-Class represents a major step forward in every respect. The design elicits plenty of emotion, causing a stir in its segment. Its technical highlights are unique. For example, new and improved assistance systems from the upcoming S-Class take the burden off the driver by automatically keeping the vehicle in its lane and also tracking traffic in tailbacks. For the first time, there are also systems that can prevent accidents involving crossing traffic or pedestrians. What is more, with its new engines the E-Class achieves optimum values in terms of efficiency, offers an infotainment system with internet, and boosts safety when driving at night thanks to advanced LED headlamps and permanent high-beam with no dazzling. The E-Class is a high-tech package – and a very attractively packaged one at that."

III. Design: Stylish, refined, sporty

As part of the facelift, Mercedes-Benz has sharpened the overall appearance of the E-Class. Intelligent modifications to the design have given the E-Class a new front end and created new, exciting proportions. The modifications have implemented the new Mercedes-Benz design idiom consistently, and reinterpreted the classical design values of the brand using the existing basis. The result is a superior and refined appearance which is still sporty and emotionally appealing.

The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. Flowing light elements within the headlamps help to ensure that the "four-eyed" look which is typical of the E-Class has been graphically retained, and afford both the Saloon and the Estate an unmistakable night design. The low-beam headlamps and the daytime running lamps feature LED technology as standard. Full LED headlamps are also available as an option for the first time in this class.

Design: two new front ends to choose from

For the first time, the E-Class is available with two different front ends: the basic variant and ELEGANCE equipment line come with the classic, three-dimensional Saloon grille with 3-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star and twin louvre which is softly shaped around the star recess, and as such boasts an independent, front-end look with a sporty emphasis.

The swept-back bonnet and front bumper have also been redesigned. With its flowing lines, the bonnet follows the new design idiom in a sleek and very straightforward manner. Its contours merge elegantly and smoothly into the frame surrounding the radiator trim and the headlamps. The newly shaped bumper, which is now free of all light functions, presents an exciting shift between differently curved areas with precisely executed contour lines and soft shapes. It has a modern appearance and with the wing design of its curved spoiler lip subtly underscores the sporty aspirations of the E-Class.

The faces of the new E-Class

A new line visually stretches the E-Class

From the side, the new E-Class appears visibly stretched. This comes courtesy of a redesigned line which starts on the rear door and runs dynamically beneath the structure line through to the tail light. In this way it visually underscores the structure line with its typical "undercut". The redesigned side view visually benefits the vehicle in terms of length, and also makes it look broader when viewed from the rear. The new line is a stylistic feature of the new design idiom, which is based on beautifully stretched, voluminous shapes with convex/concave areas, accentuated by sharp lines.

The three-dimensional side trim has been repositioned and moved downwards. As a result, the greenhouse appears flatter, despite the window areas remaining unchanged. This has given rise to visually new, more dynamic proportions.

The same intelligent design modifications have also given the Estate a more superior and more dynamic appearance. Here, elegant, chrome-plated roof rails provide an exciting line. The roof rails are chrome-plated in all design and equipment lines, while the mounting hardware is finished in black. Concealed B and C-pillars featuring "frame under glass" and a steep D-pillar tapering downwards characterise the closed look of the Estate model's greenhouse.

Broad, distinctive rear end

At the rear, the lights and bumper have been revised. The new horizontally structured LED tail lights with new two-tone look (divided into ¾ red and ¼ white) emphasise the width, and with fibre optics create a characteristic night design which is typical of Mercedes. A third brake light – integrated into the tailgate spoiler above the rear window in the case of the Estate – as well as the number plate illumination, also make use of LED technology.

In the Estate, thanks to the steeply angled, narrow D-pillar, a large, broad tailgate provides for a large loading aperture and therefore ease of loading and good usability of the luggage compartment.

The new rear bumper captures the new design idiom and brings it to a consistent conclusion with a wing attachment which appears to float. Depending on the engine, the tailpipes are concealed out of sight or are highlighted to the onlooker. The eight-cylinder models as well as the AVANTGARDE line feature rectangular tailpipe trim integrated into the bumper. This is also the case for the optional Exterior Sports package as well as the AMG Sports package.

E-Class owners can also apply some individual visual highlights with an attractive range of new wheels. The base variant comes with wheels measuring 40.6 cm (16 inches), while the ELEGANCE and AVANTGARDE lines are fitted with 43.2 cm (17-inch) wheels. In conjunction with the Exterior Sports package, wheels measuring 45.7 cm (18 inches) are fitted, and the variant with the AMG Sports package comes with AMG light-alloy wheels measuring 45.7 cm (18 inches). As an option, wheels with a 48.3 cm (19-inch) diameter are also available.

The elegantly dynamic style is also highlighted with some new colours: covelline blue, dolomite brown and hyacinth red are new additions to the range of paint finishes.

IV. Interior: Exclusive style, high-quality materials

Mercedes-Benz has carefully revised the interior of the E-Class in such a way that, together with the expressive, modern exterior, it forms a harmonious unit.

The new, two-part trim on the dashboard is what first catches the eye: it stretches across the entire width of the interior and as such visually underscores the generous sense of space. It is bordered by a high-quality silver chrome frame and, in conjunction with all of the high-quality materials available for the trim, creates a consistent overall look. Choices available include fine woods (high-gloss light brown burr walnut, open-pore brown ash) or a new aluminium variant with textured grain. All of the materials can be freely selected, irrespective of the equipment line.

Other eye-catching elements include the instrument cluster and high-gloss framed central display. In the standard and ELEGANCE line models, the instrument cluster features black backplates, while the AVANTGARDE line models have silver backplates. A new design for the air vents, an analogue clock between the two central air vents as well as redesigned controls beneath the head unit all serve to highlight the overall high-quality feel of the interior of the new E-Class. Precise joints and carefully defined curves also make a contribution in this respect too.

An enhanced sense of perceived quality also comes courtesy of the surfaces in the interior of the new E-Class. In all equipment variants they feature a fine grain which boasts a high-quality look and feel and is not only elegant to look at but also easy to clean. As an option, the dashboard and beltline can also be finished in ARTICO man-made leather.

Contributing to the harmonious and at the same time functional appeal of the interior is the redesigned centre console. In conjunction with the automatic transmission, besides the controller for the infotainment system there is also no longer a selector lever positioned here. Instead, the automatic transmission is operated via the DIRECT SELECT lever and shift paddles on the new multifunction steering wheel. In the horizontal part of the centre console there is therefore plenty of space for stowage facilities. The controls are clearly arranged and generously designed in silver chrome.

- Depending on the line and equipment, drivers have a choice of four variants of the multifunction steering wheel: the standard and ELEGANCE line models feature a 4-spoke multifunction steering wheel, finished in nappa leather with two silver-chrome inserts

- The AVANTGARDE line provides a sporty three-spoke multifunction steering wheel as standard, finished in nappa leather with perforated inserts and thumbrests, twelve trapezoid buttons and two silver-chrome inserts on the lower spoke

- The AMG Sports package includes a 3-spoke AMG sports steering wheel finished in nappa leather with perforated inserts and thumb-rests, flattened bottom section and twelve trapezoid buttons as well as two silver-chrome inserts on the lower spoke

- In conjunction with the Exclusive package, the new E-Class is fitted with a wood/leather multifunction steering wheel, which can also be ordered as an optional extra for other model variants

The steering column benefits from an extended, generous adjustment range. It can be individually positioned by plus/minus 25 mm in terms of height, as well as 15 mm forwards and 35 mm backwards in terms of length.

Colourful highlights

The new interior colours "silk beige", "espresso brown", "crystal grey" and "porcelain" provide a whole host of individual, modern design options for the interior in the colour combinations crystal grey/black, reef grey/crystal grey, silk beige/espresso brown, silk beige/black or porcelain/black. An additional strikingly colourful highlight is also offered by the ambient lighting for the ELEGANCE and AVANTGARDE lines. Its colour tone can be set individually based on three variants - neutral, solar and polar. The standard version comes with single-tone ambient lighting.

The colour of the door linings is matched to the interior, and two different materials are available for the linings:

- ARTICO man-made leather is used in the case of the appointment variants fabric, fabric in combination with ARTICO man-made-leather, and also in conjunction with leather appointments with vertical topstitching
- nappa leather with vertical topstitching is combined with appointments in nappa leather

Additional design features of the door linings include:

- generously sized trim element beneath the beltline, which is finished at the top with trim in silver chrome
- door opener in silver chrome, as well as silver-chrome surround for the controls for electric seat adjustment, in conjunction with the Memory package
- armrest with silver-chrome trim, the shape of which underscores the sweeping lines of the armrest
- door pocket with large stowage space

Attractive, ergonomic seats

The seats of the new E-Cass each feature a different look, depending on the material used:

- seats in fabric and ARTICO man-made leather have transverse piping
- seats in leather and nappa leather have longitudinal piping

In both cases, the padded piping not only fulfils a number of ergonomic requirements but at the same time its contouring helps to enhance the high-class appeal. The taut bolsters on the armrests and seat cushions help to ensure secure lateral support.

The driver's seat and front passenger seat can be electrically adjusted for height, backrest angle and seat cushion angle.

As an alternative to the ergonomically conceived and stylishly designed standard appointments, the following seat variants are also available as an option and offer additional functions as well as even higher levels of comfort:

- the Multicontour Seat package for driver and front passenger provides even more individual adjustment options and is recommended by the AGR, or "Aktion Gesunder Rücken" (healthy back campaign)
- the Active Multicontour Seat package for driver and front passenger promotes a dynamic style of seating thanks to a massage function. These seats can be individually adjusted and controlled via the head unit, and are also recommended by the AGR

Additional comfort functions are also offered by the Memory package for driver and front passenger, which individually stores the settings for the fully power-adjustable front seats, front headrests, steering column and exterior mirrors for each user and enables them to be automatically called up again. Also available are heated seats with three-stage adjustment via the controller and head unit display, as well as climatised seats for driver and front passenger offering active seat ventilation.

Generous rear seats

The spacious rear seats provide room for three occupants as standard in the form of a bench seat with three rear headrests, an armrest with stowage compartment and twin cup holder as well as ISOFIX child seat anchor points on the outer seats, with additional anchor points above on the rear seat backrest.

The following optional extras for the rear seats are also available for both the new E-Class Saloon and Estate:

- the Rear Seat Comfort package with two luxury individual seats in leather, NECK-PRO luxury head restraints, seat heating and Sun Protection package for exclusive, comfortable travel in the rear (not for Estate)
- the EASY-PACK Quickfold system, with rear seat backrests which fold in the ratio 1/3 to 2/3, and through-loading feature and also six load-securing points in the luggage compartment
- heated seats in the rear (in conjunction with leather appointments)
- rear seats with integrated child seats, including side headrest
- ski bag

V. Individualisation: Unique freedom of choice

Individualisation with a capital "I" – this is one of the mottoes of the new E-Class. This is because the options for individual configuration have been significantly enhanced and are unique in this class. As previously there are three lines to choose from, but in practice all of the equipment options remain available – irrespective of the chosen line (colours, fabrics, leathers, trim…). As such each vehicle becomes totally individual: no one vehicle is like any other. For example one can opt for a classic look on the outside, but retain a totally modern look on the inside.

As ever, there are two attractive design packages to visually enhance both the interior and exterior of the E-Class. In addition to the basic appointments, there is also a choice of ELEGANCE and AVANTGARDE equipment lines – with the latter highlighting the sporty character of the Saloon and Estate models in particular.

Both lines differ from the standard version in respect of the following additional appointments:

- storage boxes underneath the front seats
- ambient lighting beneath the dashboard trim and the four door trim strips, individually adjustable in three colours (neutral, solar, polar)
- automatically dimming inside rear-view mirror
- illuminated stowage facilities in the centre console
- footwell lighting
- ambient lighting in the exterior mirrors
- the centre headrest in the rear can be lowered via a button in the centre console control panel

In addition, the AVANTGARDE line is is equipped with the DIRECT CONTROL suspension.

Furthermore, the equipment lines primarily differ from each other in terms of a number of design details in both the interior and the exterior. The following is a list of the most significant differences:

A. Standard equipment

Exterior

- radiator trim with three louvres in stone grey, front edge in chrome
- front bumper with sporty wing design, air intakes with black diamond grille, without chrome trim
- 16-inch 9-spoke light-alloy wheels
- No side chrome trim
- rear bumper which emphasizes the width, with insert in matt black plastic, without chrome trim
- concealed exhaust system

Interior

- multifunction steering wheel in nappa leather with four spokes and two inserts in silver chrome
- aluminium trim with light longitudinal grain, optional high-gloss brown eucalyptus wood trim
- air-conditioning control panel fascia in black plastic
- shift lever or DIRECT SELECT lever in nappa leather
- Strasbourg seat fabric with transverse stitching

B. ELEGANCE

Exterior

- radiator trim with three louvres in painted silver, front edge in chrome
- front bumper with sporty wing design, air intakes with black louvres, chrome trim on the outer air intakes and beneath the spoiler lip
- 17-inch multi-spoke light-alloy wheels (E 500 18-inch)
- chrome trim above the side skirts
- rear bumper which emphasizes the width, with insert in matt black plastic and chrome trim
- concealed exhaust system

Interior

- multifunction steering wheel in nappa leather with four spokes and two inserts in silver chrome
- high-gloss dark brown burr walnut wood trim
- air-conditioning control panel fascia in high-gloss dark brown burr walnut
- shift lever or DIRECT SELECT lever in nappa leather with insert in high-gloss dark brown burr walnut
- Strasbourg seat fabric with transverse stitching

C. AVANTGARDE

Exterior

- soft nose clearly distinct from the bonnet, radiator trim with two louvres and central star
- front bumper with sporty wing design, air intakes with black diamond grille, chrome trim on the outer air intakes and beneath the spoiler lip
- 17-inch 5-twin-spoke light-alloy wheels with a high-sheen finish, or 18-inch 5-twin-spoke light-alloy wheels with a high-sheen finish
- chrome trim above the side skirts
- sporty rear bumper, with insert in matt black plastic and chrome trim
- twin-pipe exhaust system with diamond-shaped tailpipe trim integrated into the bumper

Interior

- sporty three-spoke multifunction steering wheel as standard, finished in nappa leather with perforated inserts and thumb-rests, two silver-chrome inserts on the lower spoke
- aluminium trim with dark textured grain
- air-conditioning control panel fascia in aluminium with dark textured grain
- shift lever or DIRECT SELECT lever in nappa leather with insert in aluminium with dark textured grain
- seats in ARTICO man-made leather/Grenoble with transverse stitching

Equipment packages make individual choice easier

Three optional equipment packages provide additional options for differentiation and individualisation:

1. Exclusive package – adds value with high-quality appointments. It comprises:

nappa leather upholstery for seats, centre armrest and door armrests and door centre panels
roof lining, pillars and sunblind in DINAMICA microfibre
dashboard and beltline in ARTICO man-made leather with topstitching
velour floor mats with nubuck strip in appointments colour

2. AMG Sports package – with AMG bodystyling and technology for a sporty appearance and enhanced driving dynamics. It comprises:

- AMG bodystyling consisting of a front and rear apron plus side sill panels
- 18-inch AMG 5-twin-spoke light-alloy wheels with 245/40 R 18 on 8.5 J x 18 ET48 (front), and 265/35 R 18 on 9 J x 18 ET54 (rear)
- 18-inch AMG 5-twin-spoke light-alloy wheels with a high-sheen finish and 245/40 R 18 on 8.5 J x 18 ET48 for 4MATIC models
- larger brake discs on the front, perforated
- front brake callipers with "Mercedes-Benz" lettering
- DIRECT CONTROL sports suspension (not for 4MATIC models)
- twin-pipe exhaust system with rectangular, integrated tailpipe trim in polished stainless steel
- front sports seats with deeply contoured lateral support on the seat backrest
- ARTICO man-made leather/DINAMICA microfibre upholstery in black with light-coloured contrasting stitching (black leather upholstery optionally available)
- centre armrest and armrests in the doors in black with light-coloured contrasting stitching
- AMG sports steering wheel in black nappa leather featuring 3-spoke design and with flattened bottom section
- shift lever in nappa leather with chrome trim
- DIRECT SELECT shift paddles and manual shift mode (M) in conjunction with automatic transmission
- sports pedals in brushed stainless steel with rubber studs
- floor mats with AMG lettering
- roof lining in black fabric

3. Exterior Sports package – enhances the exterior of the vehicle with an even sportier appearance and enables a more sporty and agile driving sensation. It comprises:

- 18-inch AMG 5-twin-spoke light-alloy wheels with 245/40 R 18 on 8.5 J x 18 ET48 (front), and 265/35 R 18 on 9 J x 18 ET54 (rear)
- sports suspension (not for 4MATIC)
- larger, perforated front brake discs
- brake callipers with Mercedes lettering
- exhaust system with two rectangular, integrated tailpipes

Credits: Daimler AG

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