Mercedes-Benz unveils unique photographic exhibition to mark the launch of the new CLA Coupé: #Untamed showcases unusual Instagram photos in Paris

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Mercedes-Benz is marking the market launch of its new four-door coupé, the CLA, with an internationally unique exhibition of photographic art. The digital photo installation #Untamed opened yesterday in a Mercedes-Benz pop-up store in the centre of Paris. On display are hundreds of personal photos taken by Instagram users from around the world, all of which reflect the philosophy behind the CLA: unconventional, unusual and untamed. The photos show just how unique every human being is and how much one person's individual style and perspective on the world can differ from those of others. Participation is possible until 10 April. The exhibition runs until 13 April 2013 and admission is free. All visitors will also be offered the opportunity of a test drive with the new CLA, also at no cost, through the French capital.

"We are absolutely thrilled by the creativity shown by internet users in interpreting the idea behind the online campaign", commented Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. The international online campaign #Untamed was launched on the website www.untamed-installation.com by Mercedes-Benz in February. All users are invited to upload the three most creative and unusual pictures from their personal Instagram photo stream and have them evaluated using the #Untamed Score. This indicates how unique the style of the pictures is compared with the pictures of other users. The choice of motif is completely free. There is just one thing the photos should not be: average. An artistic display of all the pictures submitted by 10 April 2013 is being mounted in the Mercedes-Benz pop-up store in Paris and presented to an international, art-loving public.

Alongside the Untamed exhibition all those interested can find out about the new CLA in unique surroundings. The temporary store in the heart of Paris invites visitors to a special Mercedes-Benz brand experience on four floors.

The exhibition is open daily from 10 a.m. until 7 p.m. (closed Sunday) at the Mercedes-Benz pop-up store: 25 Boulevard des Capucines, Paris 75002.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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The new Mercedes-Benz CLA-Class: Sleek as they come

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In a quick-growing segment, the new CLA-Class is Mercedes-Benz's recipe for market success. Full of personality and displaying a concentrated dose of elegant dynamism, this new proposition in the premium compact class is prone to define new standards for design, safety and technology.

Already seen as a pioneer with no direct competitor, the CLA comes to fill the needs of new target groups: young clients who need a fashionable way to travel and look to set apart from the masses without compromising comfort, sports ride, safety, practicality and, nonetheless style. The CLS's brother is a one-of-a-kind limousine that has received an unmistakable, highly aerodynamic coupé treatment on the four-door architecture. Apart from that, the drive system of the new CLA combines the MFA front-driven chassis with state-of-the-art, efficient petrol and diesel engines and new automatic and manual transmissions for efortless superiority. Moreso, safety level aboard this new model from Stuttgart has never been more stringent. Telematics further enhance communication means through the intelligent internet integration which enables a real-time connection with the outer and web worlds. To sum up, the new Mercedes-Benz CLA-Class is the king in a class of its own.

We invite you to take a look through the CLA-Class main topics and experience a complete gallery of 72 exclusive images. Enjoy!

1. Overview, Statements, Design & Model Range
2. Aerodynamics and All-Round Safety
3. Engines and Transmissions
4. Suspension and 4MATIC AWD System
5. Multimedia Systems and Production

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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