Product offensive - A 45 AMG: First high-performance vehicle built at Rastatt

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Start of production for the first high-performance vehicle at the Mercedes-Benz plant in Rastatt: after the A-Class and B-Class, the first AMG model in the history of the factory has left the assembly left recently. "The A 45 AMG is the sportiest car that ever rolled off the line here. We are very proud to be constructing high-performance vehicles in Rastatt. The team has exemplary integrated the AMG model into the ongoing production of the A-Class. For us, this milestone marks the start of a new era at the Rastatt site," said Peter Wesp, Head of Mercedes-Benz plant in Rastatt.

In the development of the A 45 AMG, the experts from Affalterbach have contributed with their extensive experience in motorsport and the construction of powerful high-performance cars. Thus the A 45 AMG will receive the typical AMG DNA and the brand promise of "Driving Performance" perfectly embodied. This is ensured with the implementation of the AMG-specific powertrain with the performance-oriented all-wheel drive AMG 4MATIC, the AMG sports suspension with independent front and rear suspension and the exclusive interior and exterior features. The Rastatt team has smoothly integrated the production of the volumes of the A-Class AMG model together with the AMG counterparts so that the assembly line is shared with the standard A-Class model. The A 45 AMG boasts a maximum output of 265 kW (360 hp). With the performance-oriented AMG 4MATIC all-wheel drive system, it sets new standards in its segment. The acceleration from zero to 100 km/h takes just 4.6 seconds, while top speed reaches 250 km/h (electronically limited). The high-performance hatchback is designed to appeal to new customers. The target group is between the ages of 30 and mid 40, which is a tad younger than the usual AMG customers.

The A 45 AMG is powered by an AMG 2.0-litre, four-cylinder turbocharged engine, which has been launched into production two weeks ago in the MDC engine plant in Kölleda. There, all BlueDirect four-cylinder engines for the A-Class and B-Class are built as well. Especially for the production of the new AMG engines, a new assembly line was set up at the plant according to the traditional AMG philosophy "one man, one engine". From now, the A 45 AMG can be ordered by clients. Starting June, the first units will be handed over to customers.

For the production of the new compact models in Rastatt, Daimler is investing 1.2 billion euros. 600 million euros were invested in a first stage, including the construction of a new body shop. A further 600 million euros follow in 2012 and 2013 for the second stage. These new investments will be including the reconstruction of the assembly line and the corresponding plant structure.

About the Mercedes-Benz plant in Rastatt

The Mercedes-Benz Rastatt plant employs about 6,500 people, making it the largest private employer in the region. In 2012, over 200,000 compact vehicles rolled off the assembly line at the site. The new generation of Mercedes-Benz premium compact cars will include, in addition to A-Class and B-Class, three sporty, emotional models, including a coupe and an SUV. The five models of the new compact car will be produced in the production network of the Rastatt plant, and from the end of March 2012, at the newly opened plant in Kecskemét, Hungary. Rastatt is the competence center for the production of the A-Class and B-Class. In late 2013, the compact SUV under the name GLA-Class will enter production stage here.

Credits: Daimler AG

Copyright © 2013, mercedesgla. All rights reserved.

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Record-breaking, high performance year for Mercedes-Benz UK

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• Mercedes-Benz is the fastest growing premium brand in the UK
• Record market share achieved by Mercedes-Benz passenger cars in 2012
• 4.5 per cent market share by the end of the year – strongest result ever
• Mercedes-Benz UK has seen 10 per cent year-on-year growth
• AMG the fastest growing performance brand in the UK
• AMG records its best-ever year in the UK with 2,236 cars registered - a rise of 119.6 per cent
• Total registrations of 91,006 cars in 2012 – C-Class ninth best-selling car in overall UK market with 37,261 examples registered
• December registrations of 5,187 cars
• B-Class, C-Class range, SLK-Class, SL-Class, M-Class and S-Class all recorded significant rises in registrations
• smart fortwo posts 11.3 per cent rise in registrations in 2012
• Commercial Vehicles finishes year in strong position with Actros achieving 2,201 registrations
• Sprinter and Vito each continue to outperform market with 7.8 per cent and 15.1 per cent rises in registrations in 2012 – ahead of introduction of new Citan small van

Mercedes-Benz has recorded its best-ever new car registrations market share in the UK, according to year-end figures released today by the SMMT.

The company’s record-breaking 4.5 per cent market share was posted in 2012 with the C-Class Coupé, the SLK-Class, E-Class Cabriolet, CLS-Class Coupé and the S-Class each leading their respective market segments.

For the second year in a row Mercedes-Benz has seen double-digit growth.

While the record year was led by spectacular performances from core models within the Mercedes-Benz range – including the C-Class, which finished the year as the ninth overall best-selling car in 2012 - the AMG performance division of Mercedes-Benz also set new records. AMG posted its best ever year in the UK with registrations rising by 119.6 per cent, making it the fastest growing performance brand in the UK.

The S-Class finished 2012 as the Number One luxury car in the UK – capturing a substantial 30.5 per cent share of its segment.

Strong sales of the smart fortwo led to a rise of 11.3 per cent for the year with a total of 5,616 cars registered in 2012.

In total, Mercedes-Benz UK registered 91,006 cars in 2012, a rise of 12.1 per cent – making it one of the most successful years ever recorded outperforming the overall new car market, which increased by 5.3 per cent.

The positive news continues for Mercedes-Benz Commercial Vehicles. The new Actros truck achieved 2,201 registrations in its first year on sale. Likewise, van registrations saw a significant rise – Sprinter and Vito each continue to outperform market with 7.8 per cent and 15.1 per cent gains in registrations in 2012.

Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK commented: “This is an excellent result – 2012 saw us post record market share results. I would like to express my appreciation to the sales and customer service teams at our passenger car retailers and CV dealers across the country whose tireless efforts serving and supporting our customers have made this possible.

“In a sophisticated and demanding market we’ve done a great job in not only defending our market position but also increasing it. Everyone within my team at Mercedes-Benz in the UK will be working hard to make sure this is sustained – that in 2013 we meet and exceed the expectations of our car, van and truck customers and build on the momentum achieved in 2012.”

RECORD-BREAKING YEAR FOR MERCEDES-BENZ FINANCIAL SERVICES

Positive momentum – and new records - were reported in other parts of the Mercedes-Benz UK business as 2012 drew to a close with Mercedes-Benz Financial Services leading the way.

New customer loans to both private and business for Passenger Car and Commercial Vehicle Dealer partners continued to break records in 2012 ending with Mercedes-Benz Financial Services achieving a portfolio growth of 24 per cent.

Mercedes-Benz Financial Services continued to be ranked joint Number One in the Sewells 2012 Dealer Satisfaction Survey. The is reflected by six out of 10 Mercedes-Benz Passenger Cars and four out of 10 Mercedes-Benz Vans, Trucks and Canter in the UK being financed by Mercedes-Benz Financial Services. Year-on-year lending for Commercial Vehicles grew by 37 per cent in 2012.

Mercedes-Benz Insurance continues to outperform the industry average with eight out of 10 Mercedes-Benz Motor Insurance customers renewing their annual policies with Mercedes-Benz. In addition, 21 per cent more new motor insurance policies were taken up in 2012 than 2011.

2012 AND BEYOND: MERCEDES-BENZ APPRENTICE ACADEMY

In 2012, 159 apprentices joined the Mercedes-Benz Apprentice Programme – selected from a total of 11,500 applications. The Programme, now in its 18th year, provides investment and is dedicated to inspire and equip the next generation of young engineering technicians and advisors with the skills required to work with and on modern vehicles.

Those joining in 2012 started on a three-year programme – at the end of which they will aim to achieve Level Three nationally-recognised VCQ and VRQ qualifications.

Since the course began, 1,164 apprentices have graduated from The Apprentice Academy with 60 per cent remaining at Mercedes-Benz 10 years on.

The Programme is supported by a £2.1 million investment in a new facility in which to house The Apprentice Academy.

A recent Ofsted inspection awarded the Programme a Grade One Outstanding for the ‘Outcomes for Learners’.

MERCEDES-BENZ CUSTOMER SERVICE GROUP: EXCEEDING EXPECTATIONS

Customer Satisfaction scores for commercial vehicles – rated by customers - improved by 10 per cent in 2012 – part of the commitment by Mercedes-Benz to deliver the best possible levels of care for its customers.

Service 24 hour programme for commercial vehicles continues to set benchmarks with attendance times below 60-minutes and over 80 per cent of call-outs being fixed at the roadside.

Parts Sales for commercial vehicles exceeded 2011 levels with Canter parts growing by almost 17 per cent.

Parts sales for passenger cars grew by 2.6 per cent while Mercedes-Benz Accessories sales grew by 19 per cent – making the UK the second highest performing market outside of Germany.

Likewise, it’s been a busy and successful year for Mercedes-Benz Service Contracts. In May the milestone of 100,000 live contracts across car, van and truck was passed, and the year has seen a further 10 per cent rise in new additions.

A total of 11 per cent of all new cars, a quarter of all new vans and more than 41 per cent of all new trucks are sold with a Service Care plan or Service Contract.

Overall across new, used and in-service vehicles, Mercedes-Benz sold over 40,000 Car Service Care plans, almost 9,000 Van Contracts and more than 4,250 Truck Contracts.

GAINS IN NEW AND USED CAR SALES: MERCEDES-BENZ RETAIL GROUP

Along with a record market share for 2012 and strong registrations, the Mercedes-Benz Retail Group enjoyed an encouraging year.

More new Mercedes-Benz cars were sold to retail customers through the 18 franchise sales sites than in 2011 - up by 18 per cent.

A total of 10,770 sales of new Mercedes-Benz passenger cars were achieved by the MBRG Fleet Sales Division – an incredible gain of 38 per cent over 2011.

MERCEDES-BENZ WORLD: SIX YEARS YOUNG AND GROWING FAST

In its sixth year, Mercedes-Benz World continued to thrive.

New driving experiences were added – including the C 63 AMG Coupé Black Series. The Under 16s Programme also continued to be popular with over 108,000 children having taken part – covering over a million miles in the process – since 2007.

Mercedes-Benz World hosted the international launch of the CLS Shooting Brake in 2012 as well as becoming the permanent home to two new interactive exhibitions – Driven and smart World.

The new Mercedes-Benz Driving Experience Centre, aimed at young drivers, also opened at Silverstone - housed in state-of-the-art facilities and expanding the driving experiences on offer under 16s.

Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK commented: “I’m looking forward to 2013 a great deal – we have the exciting new A-Class arriving now, as well as exciting new cars in the new CLA, the new-generation E-Class and, of course, a new S-Class. We’re entering new segments – a new small van, the Citan, is now in showrooms – all appealing to new customers who we look forward to welcoming. On the larger side, Antos heralds the next step in the story of our new truck range. With the strongest family of vehicles we’ve ever had and competitive new finance and service contract offers to make a Mercedes-Benz ownership more enjoyable, more convenient and more affordable to run than ever before, we enter the New Year with optimism – and more, importantly, the right tools for the job!”

Credits: Mercedes-Benz UK

Copyright © 2013, mercedesgla. All rights reserved.

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UNCOVERED: The all new Mercedes-Benz A 45 AMG reveals its secrets

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Impressive performance without any compromise and at a bargain price - it sounds like an impossible dream to achieve. Not any longer, as the new A 45 AMG high performance hatch is exactly the car to meet these stringent demands. Set to celebrate the official premiere next year, in March, at the Geneva Motor Show, the baby-Benz prepped by the Affalterbach engineers will be available for sale beginning with April 2013, when the company starts taking the first orders from clients. Deliveries are slated to kick off by June.

The A 45 AMG, pictured here with minimal exterior camouflage, is an all new proposition coming from the German tuning house which is used to dealing with higher stakes like the S 63 AMG or the SL 65 AMG. This project has also raised several challenge for the AMG development team. The new A 45 AMG has thus received a brand new, turbocharged petrol engine featuring an overall displacement of 2,000 cubic centimeters. It delivers no less than exactly 354 hp of peak output and 450 Nm of maximum torque, mostly available from low rpm values. The high-end rotation speed of the powerplant reaches 6,200 rpm, while the top speed will no longer be electronically governed at 250 km/h, but go as far as 270 km/h, which is more than any other model produced in Affalterbach can achieve without the removal of the integrated limitator.

Sending all that outrageous power and torque to the front wheels would have a bad decision, as stability and handling were to be seriously and dangerously affected. The solution came with the implementation of a simple, yet effective 4x4 system, featuring a Haldex central differential and several tweaks for improved grip and an extra dose of riding fun. With these being said, the 354 hp are being transferred, in rear-biased ratio of 40%-60%, to the four wheels of the car with the help of AMG's 7-speed double-clutch automatic gearbox, which can also work on manual mode thanks to the installation of shifting padels behind the steering wheel.

The chassis has also been further modified, as a high-performance suspension and damping system was installed. The ride height has thus been lowered by 2.5 centimeters. The new A 45 AMG also gets a state-of-the-art high-grade effort braking system with piston-controlled callipers. The exhaust is also improved to deliver great sound and function effectively.

While the exterior will not be a total departure from the styling of the A 250 SPORT special model, the A 45 AMG will display some unique features such as the double exhausts, the discrete rear spoiler placed at the top of the windshield, an integrated aerodynamic diffuser at the back, the high-sheen, multi-spoke/sports 18- & 19-inch alloy wheels in true AMG style and, last, but not least, the iconic single-louvre radiator grille with twin-blade design.

A preview test session has already been carried out on the Papenburg track in Germany, under the watchful eye of AMG bosses Ola Kaellenius and Tobias Moers. When put to compete with the Audi RS 3, the A 45 AMG is reported to have simply blasted away its opponent due to its superior performance.

When the all new Mercedes-Benz A 45 AMG will be launched onto the market, the starting price could possibly not exceed 50,000 euros in Germany. We are also expecting further images and details to be released by Mercedes-AMG GmbH in the next period. Don't forget to check back Mercedes-Benz-Blog for the latest stuff on the forthcoming A 45 AMG!

Image Credits: Facebook | Mercedes AMG / Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

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The performance brand from Mercedes-Benz celebrates its anniversary - 45 years of AMG: growth with performance

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Once upon a time, Hans Werner Aufrecht was saying: "You can't really improve a Mercedes. But you can make it different". This beautiful statement captures the pure quintessence of the AMG philosophy: high-performance, uniquely styled vehicles under the Star brand. From 1967, the endless motoring adventure led by the Affalterbach-based company creates passion and worldwide admiration. At the 45th anniversary, the growth plans for the future are extremely daring. Up to the 50th celebration, AMG will add eight new models to the already rich lineup, which will total 30 cars up to 2017. The sustainable growth will be further ensured with the help of remarkable technologies that aim to deliver more dynamism and more efficiency at the same time.

We invite you to have a look through the articles covering the 45 Years of AMG. Enjoy!

1. 45 years of AMG: Anniversary marks the start of a new era for the performance brand of Mercedes-Benz

2. 45 years of AMG: The new Mercedes-Benz SLS AMG GT - Enhanced driving dynamics

3. Tradition and the brand: 45 years of performance and exclusivity – the AMG story

Copyright © 2012, mercedesgla. All rights reserved.

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Tradition and the brand: 45 years of performance and exclusivity – the AMG story

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AMG – around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure. In 2012 the company founded in 1967 by Hans Werner Aufrecht and Erhard Melcher is celebrating its 45th anniversary. The image of AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment. The AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.


First cooperation agreement in 1990, integration from 1999

The cooperation agreement concluded between what was then Daimler-Benz AG and AMG in 1990 was followed in 1993 by the C 36 AMG as the first jointly developed vehicle. The gradual integration into the Daimler group began in 1999 and was finally completed in 2005. Today the management of Mercedes-AMG GmbH comprises the members Ola Källenius (43 years of age, Chairman) and Tobias Moers (46 years of age).

SLS AMG as the first independently developed vehicle

Today Mercedes-AMG GmbH is firmly anchored in the development processes of Mercedes-Benz and boasts a unique portfolio of high-performance vehicles. As the first vehicle developed independently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the competence and passion which exists at the company headquarters in Affalterbach. The spectacular gullwing model was followed in 2011 by the SLS AMG GT3 customer sports racing car as well as the open-top SLS AMG Roadster. In 2013, the SLS AMG E-CELL will celebrate its market launch: following a decision about production, Mercedes-AMG is working hard and with precision on the exciting super sports car with electric drive.

Six SLS AMG models each with individual strengths reflect not only the ongoing innovative strength of Mercedes-AMG GmbH but also its role as a true trendsetter in the super sports car segment.

AMG Performance Studio for unlimited individuality

Anyone looking for something special will also be able to find precisely what they want thanks to Mercedes-AMG: the AMG Performance Studio develops and produces limited numbers of individual AMG vehicles – a trend which is on the increase. Enjoying an almost legendary status in particular are the exceptionally sporty Black Series vehicles. In response to customer requests, the AMG Performance Studio also produces one-off vehicles to a high level of hand-finished craftsmanship, while at the same time observing the strict safety standards of Mercedes-Benz.

"Best in class" in terms of fuel consumption, emissions, maximum performance and torque
Mercedes-AMG GmbH currently employs a workforce of more than 1000 at its plant in Affalterbach. The professionalism of AMG is defined by its pursuit of high performance, precision and efficiency. Every AMG high-performance car promises to provide outstanding performance, exciting driving pleasure and ultimate quality down to the finest detail. As part of the "AMG Performance 50" strategy, every new AMG model strives to be the market leader in terms of fuel consumption and emissions. Many AMG vehicles currently already enjoy "best in class" status when it comes to consumption, emissions, maximum performance and torque. The new SLK 55 AMG is impressive proof of this: it boasts the world's most fuel-efficient V8 engine featuring the AMG Cylinder Management cylinder shut-off system, a technology inspired by Formula 1.

AMG Driving Academy offering unique driver training and events

The AMG Driving Academy is one of the central pillars of the AMG experience. Whether enjoyment-oriented EMOTION tours, special winter driving training sessions in Swedish Lapland or exciting events on legendary racing circuits such as the North Loop of the Nürburgring – the range of unique driver training sessions and events is even more diverse than ever. A particular highlight is the MASTERS programme, at which participants are able to drive the SLS AMG GT3, the racing version of the gullwing model. Training events take place not only Europe, but also in the USA, China and India.

The 270 AMG Performance Centers in 24 countries are designed not only to appeal to potential AMG customers but also to provide high levels of customer care to existing AMG customers. First-class customer support along all contact points with the customer is a key component of the AMG brand claim of "Driving Performance". The sales rooms of the AMG Performance Centers are characterised by a uniform, independent AMG brand presence. Premium materials, exclusive furniture and the world of colours typical of AMG create an exquisite ambience for conversations with customers. Targeted training of AMG sales and service experts by a coaching partner (obeying a worldwide uniform standard) ensures consistently first-class customer care.

Commitment to motorsport through Formula 1, DTM and customer sport

With its roots seated firmly in motorsport, the AMG performance brand has been at home on the race track for decades – from its position as the most successful brand in the history of the DTM, through to its global commitment to customer motorsport at the highest level with the SLS AMG GT3. Having secured 26 victories and the FIA GT3 European championship, the SLS AMG GT3 was the most successful newcomer in the 2011 motorsports season.

With 167 victories in 345 races since 1988 (as at May 2012), as well as 32 driver, manufacturer and team titles, Mercedes AMG is the most successful brand in the history of the DTM. In 2012 Ralf Schumacher and Jamie Green are competing in the DTM Mercedes AMG C-Class Coupé.
The AMG brand is also represented in Formula 1 in the 2012 season by the MERCEDES AMG PETRONAS team and the engine manufacturer MERCEDES AMG High Performance Powertrains. In addition, AMG has been providing both the Formula 1 Safety Car and the Formula 1 Medical Car since 1996.

22 AMG vehicles ranging from 310 kW (422 hp) to 463 kW (630 hp)

As AMG celebrates its 45th anniversary, the model range is now not only larger and more diverse than ever before, but also tailored to the many different wishes and requirements of customers. The range comprises 22 AMG high-performance vehicles with power outputs from 310 kW (422 hp) to 463 kW(630 hp). The selection of models on offer includes saloons, coupés and SUVs as well as roadsters and also the SLS AMG, the first vehicle developed independently by Mercedes-AMG. Each AMG model is an all-round performance vehicle which excites with unique power delivery, tantalising engine sound, excellent handling and a direct driving sensation. The proverbial exclusivity also comes as standard, as do outstanding quality and precise workmanship. In brief: all AMG models embody the levels of engineering and craftsmanship which are typical of the brand.

An attractive AMG Performance package is also available for a variety of models, enabling the vehicle's dynamism and suitability for race track use to be enhanced even further. Exclusive optional extras from the Performance Studio also allow AMG vehicles to be customised even further ex-factory.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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45 years of AMG: The new Mercedes-Benz SLS AMG GT - Enhanced driving dynamics

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The new Mercedes-Benz SLS AMG GT boasts enhanced driving dynamics and even better race track performance. With a maximum output of 435 kW (591 hp), the optimised AMG SPEEDSHIFT DCT 7-speed sports transmission and the redeveloped AMG RIDE CONTROL Performance suspension, the SLS AMG GT – which is available both as a Coupé and a Roadster – has raised the bar even higher. As a further highlight, the new high-quality AMG designo Exclusive STYLE leather is now also available as an optional extra for all SLS AMG models. According to Tobias Moers, Board Member and Head of Overall Vehicle Development for Mercedes-AMG GmbH: "The new SLS AMG GT demonstrates the sort of potential which lies in AMG's super sports cars. With its even higher levels of performance, the SLS AMG GT excites out on the race track in particular by providing an emotionally enjoyable and passionate driving experience."

Masculine and decidedly athletic: with darkened headlamps and tail lights as well as red-painted brake callipers, the new SLS AMG GT also features a unique look. The wing-shaped cross fins and the star recess in the radiator grille also retain a high-gloss finish, as do the exterior mirrors and the fins on the bonnet and wings. The AMG logo on the right of the boot lid also features the additional letters "GT".

One look at the technical specifications highlights the fact that AMG has succeeded in enhancing the dynamic profile of the SLS AMG GT even further. The maximum output of the AMG 6.3-litre V8 front mid-engine is 435 kW (591 hp) at 6800 rpm, while the maximum torque is 650 Nm at 4750 rpm. The SLS AMG GT accelerates from zero to 100 km/h in 3.7 seconds, and can reach a speed of 200 km/h in 11.2 seconds.

The key data at a glance:

Mercedes-AMG has achieved the output of 435 kW (591 hp) through in-engine dethrottling measures in conjunction with an increase in peak pressure. The GT version of the AMG 6.3-litre eight-cylinder front mid-engine responds with even greater agility to accelerator pedal movements and excites with even sportier-tuned performance characteristics. The AMG SPEEDSHIFT DCT 7‑speed sports transmission located on the rear axle is more direct and spontaneous in the manual "M" transmission mode: thanks to newly developed gear change functions and optimised transmission control, it has been possible to shorten reaction time significantly. When changing gears manually via the real metal shift paddles on the AMG Performance steering wheel, control commands right through to the noticeable gear change are executed markedly quicker than previously – all of which is ideal when striving to achieve some ambitious lap times on a closed-off race circuit.

The reaction time experienced by the driver is made even more emotional as a result of more distinct gear changes. The automatic double-declutching function when shifting down is also more pronounced in the SLS AMG GT. Due to an increase in engine torque in manual mode, the shift procedure is even quicker than previously – and is accompanied by some passionate acoustic feedback for the driver. Overall, the optimisation of the dual clutch transmission complements the sporty nature of the SLS AMG GT perfectly.

New AMG RIDE CONTROL Performance suspension

But it is not just the AMG 6.3-litre V8 front mid-engine and the optimised dual clutch transmission which are responsible for increasing the driving dynamics of the SLS AMG GT. The newly developed AMG RIDE CONTROL Performance suspension also enhances the vehicle's sportiness. In the case of the SLS AMG GT, Mercedes-AMG has combined the sophisticated suspension layout with twin aluminium wishbones all round and variable, electronically controlled damping. Compared with the AMG RIDE CONTROL sports suspension, the new AMG RIDE CONTROL Performance suspension features basically stiffer spring/damper tuning and dispenses with "Comfort" mode.

"Sport" mode is recommended as the optimum setting for undulating road surfaces and routes requiring increased suspension travel – such as found on rural roads or the legendary North Loop of the Nürburgring, for example. The control algorithm of the AMG RIDE CONTROL Performance suspension reacts best to fluctuations in the road surface with a tendency towards lower damper force levels. The resulting effect is the best possible performance by effectively preventing rolling and pitching and providing excellent contact with the road when adopting a sporty driving style. The enhanced driving dynamics and even better race track performance are measureable: as part of an internal comparison with the SLS AMG, the SLS AMG GT was able to achieve faster lap times on a race track.

"Sport plus" provides higher damping forces and features specific control algorithms which have been adjusted for a decidedly sporty driving style on routes with a level road surface - such as when trying to achieve ambitious lap times on a race circuit such as Hockenheim.

Selection of suspension modes via the AMG DRIVE UNIT

Depending on the driving conditions, speed and vehicle load, the AMG RIDE CONTROL Performance suspension adjusts the damping characteristics at lightning speed and automatically reduces the roll angle of the body. The two modes can be selected via a button on the AMG DRIVE UNIT. The activated suspension mode is indicated by means of indicator lamps on the button and the display in the AMG main menu.

As standard, the vehicle comes with 265/35 R 19 tyres on the front and 295/30 R 20 tyres on the rear, fitted to weight-optimised AMG forged light-alloy wheels featuring a 10-spoke design and painted in matt black and with a high-sheen finish. Three additional AMG light-alloy wheels are also available.

Interior with consistently sporty highlights

The interior too features a consistently sporty design: the SLS AMG GT combines the high-quality, exclusive ambience of a true AMG model with the functional atmosphere of a racing car. The sports seats not only have an embossed badge on the head restraints, but the centre sections are also finished in Alcantara ® . Continuing the theme, Alcantara ® is also found on the door centre panels. The black interior appointments are combined with red seat belts, plus all of the contrasting stitching on the AMG sports seats, the centre console and the door panel lining is finished in red too. The floor mats also feature red edging.

The high-gloss black AMG trim on the centre console and door panel lining perfectly matches the high-gloss black edging on the adjustable cross-shaped air vents and the high-gloss real metal insert on the AMG Performance steering wheel with flattened lower section. The grip area is finished in Alcantara®, while the upper part of the steering wheel has a red 12 o'clock marking. The AMG instrument cluster is fitted with a black faceplate – at the top it also features an upshift indicator with seven LEDs.

AMG designo Exclusive STYLE leather for all SLS AMG models

Also now available for all SLS AMG models is a new, highly exclusive optional extra in the form of AMG designo Exclusive STYLE leather. This high-quality extra is available in single or two-tone finishes and comprises distinctive upholstery with a diamond design with contrasting stitching. The lavishly finished diamond design features not only on the AMG sports seats, but also on the door centre panels.

Other highlights include a designo leather finish for the entire dashboard, the beltlines and door armrests, the handrest on the centre console, AMG floor mats in black with porcelain leather edging, roof lining in Alcantara ® porcelain, and the parcel shelf (Coupé) or roll-over bar (Roadster). Seams finished in contrasting colours create exciting highlights and underscore the high-quality, hand-finished nature of this new leather package. Available colour combinations include mocha brown/porcelain, titanium grey pearl/porcelain and mystic red/porcelain. The colours of all of the elements of the interior appointment such as the roof liner, carpet and centre console are perfectly matched to each other.

Other attractive optional extras for all SLS AMG models include (extract):

- AMG carbon-fibre exterior mirrors
- AMG carbon-fibre engine compartment cover
- AMG Interior Carbon-Fibre package (carbon-fibre trim, trim on seat backrest and side, door sill panels)
- AMG ceramic high-performance composite braking system
- AMG Performance Media
- AMG 10-spoke forged wheels in other colour variants
- AMG carbon-fibre trim
- AIRSCARF (Roadster)
- Bang & Olufsen BeoSound AMG surround sound system

The market launch of the SLS AMG GT will commence in October 2012. An overview of the pricing for Germany is as follows (incl. 19% VAT):

- SLS AMG GT: 204,680 euros
- SLS AMG GT Roadster: 213,010 euros
- AMG designo Exclusive STYLE leather: 5771.50 euros

Six SLS AMG models

The SLS AMG Coupé presented in 2009 was the first vehicle developed independently by Mercedes-AMG. The spectacular gullwing model was followed in 2011 by the open-top SLS AMG Roadster as well as the SLS AMG GT3 customer sports racing car. Having secured 26 victories and the FIA GT3 European championship title, the SLS AMG GT3 was the most successful newcomer to the world of motorsport in 2011. With the new SLS AMG GT, available as a Coupé and Roadster, the model range has now grown to five variants. The sixth model is expected to follow in 2013 in the form of the new Mercedes-Benz SLS AMG E-CELL: Mercedes-AMG is planning an exclusive series-production run of the purely electric-driven super sports car.

The specific assembly area for the SLS AMG is located in the largest Mercedes-Benz production plant in Sindelfingen. The AMG 6.3-litre V8 engine comes directly from the AMG engine workshop in Affalterbach, where it is hand-assembled according to the traditional "one man, one engine" philosophy.

40 significant awards for the Mercedes-Benz SLS AMG

The SLS AMG has succeeded in winning numerous comparison tests against a host of international competitors conducted by the international specialist media – both as the gullwing model and the Roadster. Since its world premiere at the IAA International Motor Show in Frankfurt in 2009 and the presentation of the SLS AMG Roadster in May 2011, the super sports car from Mercedes-AMG has picked up a total of 40 awards – including such major prizes as the "German Design Award", the "Red Dot Design Award", the "Golden Steering Wheel 2009", "Classic of the Future", "Sports Car of the Year", "Best Performance Car" and "Legends on Wheels".

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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45 years of AMG: Anniversary marks the start of a new era for the performance brand of Mercedes-Benz

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As part of the anniversary marking "45 years of AMG", Mercedes-AMG is providing an exclusive glimpse of the highlights of the A 45 AMG. With the powerful new top-of-the-range A-Class model, the performance brand from Mercedes-Benz is marking the start of a new era. For the first time in the 45-year history of the company, AMG will offer an exciting high-performance vehicle in the compact class. The A 45 AMG is representative of the ambitious future strategy entitled "AMG Performance 50", leading up to the 50th anniversary of Mercedes-AMG GmbH. Based on a unique model offensive comprising additional high-performance compact cars as well as a number of AMG cars in higher classes featuring highly efficient drive systems, the company from Affalterbach is giving out clear signals for dynamic growth. And the offensive is all set to get under way this summer with new models including the SLS AMG GT and the GL 63 AMG.

The AMG 2.0-litre four-cylinder turbo engine specially developed for the A 45 AMG is expected to set new standards in its displacement class: with maximum torque significantly above 400 Nm and low consumption levels, AMG is aiming to take the leading position among the competition. "Our goal is to build the most dynamic, most powerful and at the same time most efficient four-cylinder series production compact car. Together with other future high-performance compact cars, the new A 45 AMG will embody exclusive dynamism and the "AMG Performance 50" growth strategy. With this passionate commitment to what for us is a new vehicle segment, Mercedes-AMG plans to make a significant contribution to the growth of Mercedes-Benz Cars", according to Ola Källenius, Chairman of the Board of Management of Mercedes-AMG GmbH.

Perfect power transmission is ensured in the A 45 AMG thanks to the AMG SPEEDSHIFT DCT 7-speed sports transmission with dual clutch technology and performance-oriented all-wheel drive. The ideal basis for high cornering speeds and exciting, agile handling also comes courtesy of the AMG sports suspension with independently developed front and rear axles, electromechanical AMG speed-sensitive sports steering, AMG high-performance braking system and 3-stage ESP® with "SPORT Handling" mode.

Driving performance for the new generation – world premiere in the first quarter of 2013

With the new A 45 AMG - the top-of-the-range Mercedes-Benz A-Class model – Mercedes-AMG is addressing a new target group: falling within an age range from 30 up to around 45, the target group is younger than the classic AMG customer. Professionally successful and independent, these customers are looking for a compact, dynamic and individual vehicle. They want to express their stylish, trend-oriented lifestyle with a car from a recognised performance brand. By being available at an attractive price, the A 45 AMG will appeal to prospective new customers and help to open up new markets.

The A 45 AMG will celebrate its world premiere in the first quarter of 2013. Further AMG high-performance compact cars with a variety of different characteristic features are already in the pipeline and will follow on the heels of the A 45 AMG. When it came to the development of the compact Mercedes-Benz vehicle architecture for front and all-wheel drive, Mercedes-AMG has been involved from the very beginning. The most dynamic versions of the A-Class, namely the A 250 Sport and the A 220 CDI Sport – both "engineered by AMG" – currently already feature a front axle developed by AMG as well as a correspondingly tuned suspension, AMG 5-spoke light-alloy wheels with 235/40 R 18 tyres all round, painted in high-gloss black and with a high-sheen finish, and also red-painted brake callipers. The "Sport" designation is always used to characterise the most dynamic model series versions in the Mercedes-Benz product range.

Even more future AMG models with all-wheel drive

All-wheel drive is set to play a bigger role at Mercedes-AMG in the future too – being offered not just for SUVs and off-road vehicles, but also for other AMG high-performance vehicles. Mercedes-AMG currently has four all-wheel-drive models in its range: the ML 63 AMG, the G 63 AMG, the G 65 AMG and the GL 63 AMG. To mark the start of the new era, in 2013 the new A 45 AMG will be launched with a performance-oriented all-wheel drive system as standard.

Consistent growth strategy: "AMG Performance 50"

AMG is enjoying strong demand for its vehicles, particularly in its three largest markets where the performance brand has witnessed extremely dynamic growth in the past year. Sales have increased by seven percent in the USA, 15 percent in Germany and almost 50 percent in China.
This growth is continuing in 2012. In the first quarter of the year AMG recorded growth of more than 30 percent, making it the best first quarter in the company's history. As a result AMG is looking to continue its consistent growth beyond 2012 and to make a significant contribution to the sales achieved by Mercedes-Benz Cars. Based on the ambitious future strategy entitled "AMG Performance 50", in the coming years AMG will be launching further unique high-performance models. According to Ola Källenius: "We have decided to expand our model range from its current level of 22 vehicles to around 30 vehicles in the future. We are looking to increase our global sales, which today stand at around 20,000 vehicles, to more than 30,000 vehicles by the time of our 50th anniversary, and thereby assert our leading position in this exclusive segment." In addition to the new performance compact car, the SLS AMG GT and the GL 63 AMG, in the future the S-Class segment will play an even greater role at AMG. The current offering comprising the S 63 AMG and S 65 AMG, as well as the CL 63 AMG and CL 65 AMG, will be extended further over the coming years.

To meet the increasing demand, AMG is also expanding its production capacity accordingly. As a result, the new AMG 2.0-litre four-cylinder turbo engine will be produced at the Mercedes-Benz MDC Power engine production plant in Kölleda. This is where four-cylinder engines for the A- and B-Class are normally produced, and a specific assembly line is being set up for the new AMG engine. Of course the 2.0-litre four-cylinder turbo engines will also be produced in line with the traditional AMG philosophy of "one man, one engine". A characteristic feature of this production principle is the AMG engine badge bearing the signature of the responsible engineer.

Around 350 AMG Performance Centers by the 50th anniversary of Mercedes-AMG GmbH
The "AMG Performance 50" growth strategy also includes opening up new dynamic markets. AMG see significant potential for increasing demand in countries such as China, Russia, Korea and Brazil. Playing a central role as part of this strategy are the AMG Performance Centers: some 270 Centers have been opened in 24 countries around the globe since 2008, and there are plans to increase this number to around 350 Performance Centers by 2017. A current example for the regional growth strategy is China: the new AMG Performance Center Beijing Sanlitun opened on 22 April 2012 is situated in an exclusive prime location in the luxury Sanlitun Village North shopping mall, and reflects the pioneering role played by AMG when it comes to design and technology in a modern setting. Unlike previously, the new store in Beijing is not integrated into a Mercedes-Benz dealership as part of a "shop-in-shop" system. Instead, it is based on a so-called standalone concept, and focuses exclusively on the products and features of the AMG performance brand.

Expansion of the excellent service quality enjoyed by all AMG customers

An important part of the "AMG Performance 50" dynamic growth strategy is the expansion of the excellent service quality enjoyed by all AMG customers. With immediate effect, more intensive customer care will allow for vehicles to be collected direct from the AMG headquarters – where AMG customers can learn all about the spirit of Affalterbach in the AMG theme area. In a new, 360-square-metre delivery hall, AMG customers can now take receipt of their new high-performance vehicle direct from AMG.

After being welcomed by a personal customer service attendant in the AMG Private Lounge, which was opened in 2011, the programme comprises an exclusive tour of the plant. This also includes a visit to the AMG Performance Studio, where individual and one-off AMG vehicles are developed and produced in limited numbers. This is followed by a tour of the AMG engine production facility: here AMG customers have the unique opportunity to meet the engineers who have produced the engine of their high-performance vehicle by hand in accordance with the traditional philosophy "one man, one engine".

"AMG Performance 50" helps to reduce fleet consumption

Another goal of "AMG Performance 50" is the consistent reduction of fleet consumption. According to Ola Källenius: "By the 50th anniversary of AMG, we want to achieve CO2 emissions of around 200 grams per kilometre for the entire AMG model range. Our new AMG compact cars will of course help us to achieve this ambitious plan, but we are also aiming for a significant reduction in fuel consumption for other model series too. Many AMG models are currently already the "best in class" when it comes to consumption, emissions, maximum performance and torque. Our success is based on state-of-the-art technology."

Acting as a role model in this area is the SLK 55 AMG. The eight-cylinder roadster incorporates Formula 1 technology for the road. It uses the world's most fuel-efficient V8 engine which features the newly developed AMG Cylinder Management cylinder shut-off system. Adapted from the world of Formula 1, this technology enables the SLK 55 AMG to achieve a fuel consumption level which at 8.4 litres is 30% lower, and CO2 emissions of 195 grams per kilometre (NEDC combined). The technology is used in a similar way in the approx. 750 hp Mercedes-Benz V8 engines found in Formula 1. As efficiency also plays a major role at the pinnacle of motor racing, four cylinders are disabled by shutting off the fuel injection when the driver has lower load demands.

The Mercedes-Benz SLS AMG E-CELL is further proof of the pioneering role played by Mercedes-AMG in the development of intelligent drive concepts. The drivetrain with high-voltage lithium-ion battery for the new SLS AMG E-CELL is produced in cooperation with experts from Mercedes AMG High Performance Powertrains in Brixworth in the UK. The SLS AMG E-CELL will celebrate its premiere this autumn at the Paris Motor Show. Mercedes-AMG will be launching a series production run of the first purely electric driven super sports car, and the first customers are expected to take delivery of this gullwing model with electric drive in 2013.

Both the SLS AMG E-CELL and the V8 engine with cylinder shut-off system in the SLK 55 AMG are examples of the goal to achieve a sustainable improvement in efficiency and a reduction in fleet consumption.

"AMG Lightweight Performance" design strategy

A further building block adopted from the world of motorsport is in the area of lightweight construction - less weight means better performance and lower fuel consumption. As part of its ambitious "AMG Lightweight Performance" lightweight construction strategy, Mercedes-AMG will continue to apply consistent measures to reduce vehicle weight. Through their experience with the SLR, the AMG Black Series vehicles and in motorsport, Mercedes-Benz and AMG have accumulated more than 10 years of expertise in working with carbon-fibre materials.

AMG currently makes the propshaft for the SLS AMG, for example, out of carbon fibre. In the SLS Roadster, the supporting structure for the draught-stop is made as standard as a carbon-fibre sandwich structure. This component, with extremely short cycle times in an industrially oriented manufacturing process, already demonstrates what will be possible in the future. Carbon-fibre is also used in the SLS AMG E-CELL: the carbon-fibre monocoque for the battery is an integral part of the body shell and connected to the aluminium spaceframe.

In the case of the SL 63 AMG and SL 65 AMG, for the first time the internal support for the boot lid is mass-produced from a lightweight carbon-fibre composite material. A completely new feature is the carbon-fibre rear panel with roll-over bar, available from the AMG Performance Studio as an exclusive optional extra for the C 63 AMG Coupé AMG Black Series. The high-strength, elegantly designed carbon-fibre component forms an integral part of the body and helps to reduce the vehicle weight by more than seven kilograms compared with a regular rear panel made of sheet steel.

Future strategy for all V12 engines lies with Mercedes-AMG

In the future, both the development responsibility as well as the production competence for all Mercedes-Benz-brand V12 engines will lie with Mercedes-AMG. Currently AMG produces the M 279 AMG 6.0-litre V12 biturbo engine motor for the S 65 AMG, CL 65 AMG, SL 65 AMG and G 65 AMG. In the future, all twelve-cylinder engines for upcoming Mercedes models will be developed in Affalterbach, and manufactured in the AMG production facility in accordance with the traditional philosophy "one man, one engine".

AMG Sports package as a factor of success

A further component of the "AMG Performance 50" growth strategy is the consistent enhancement of the AMG Sports package. This dynamic optional extra is available for numerous Mercedes models and includes such attractive options as AMG bodystyling, AMG light-alloy wheels and the AMG sports suspension. The continually increasing demand for the AMG Sports package has induced Mercedes-AMG to enhance the range further. Currently around 25 percent of all Mercedes vehicles worldwide are delivered with the AMG Sports package – in 2011 alone more than 300,000 customers opted for a Mercedes-Benz with the AMG Sports package.

An attractive entry into the world of AMG is currently already afforded by the A 250 Sport and the A 220 CDI Sport, as well as the special variants of the C-Class, the C 250 Sport and C 250 CDI Sport, in whose development the performance specialists of AMG have been consistently involved. In addition to the visually enhanced AMG Sports package Plus, both models comprise a host of technical features developed exclusively by AMG to increase driving pleasure.

AMG Driving Academy on the road to success

The AMG Driving Academy also focuses on providing an intensive experience. The wide-ranging programme of events, which is being continually expanded, not only meets the most diverse requirements but also represents the very embodiment of pure excitement. Events on offer include enjoyment-oriented EMOTION tours, special winter driving training sessions in Swedish Lapland and exciting events on legendary racing circuits such as the North Loop of the Nürburgring, the Hockenheimring or Zandvoort. A particular highlight is the MASTERS programme, at which participants are able to drive the SLS AMG GT3, the racing version of the gullwing model. Participants who are resident in Germany also have the chance to acquire a national DMSB (German Motorsport Federation) driver's licence.

All of the AMG Driving Academy's events in Europe represent the perfect combination of driving pleasure and environmental awareness. The quantity of CO2 emissions of a Driving Academy event is determined on the basis of its so-called "carbon footprint" and this can be offset by involvement in climate protection projects. AMG Driving Academy training events now take place in Germany, France, Italy, the Netherlands, Austria, Sweden and Spain, as well as the USA, China and India. Based on increasing customer interest, Mercedes-AMG is currently working on expanding the programme to such markets as Australia, Japan, Russia and the United Arab Emirates. In addition, the AMG Driving Academy also offers tailor-made events for corporate customers as well as a variety of other different markets. Demand is constantly on the increase and reflects the impressive success story which the AMG Driving Academy has enjoyed. In 2011 more than 7000 participants attended an AMG Driving Academy event – and this trend is on the up.

Motorsport serves as a source of inspiration for the AMG engineers

AMG was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher, and from the very outset has achieved numerous successes in the field of motorsport. Today, as in the past, a commitment to the race track continues to form the brand's main source of inspiration. The former two-man company currently employs a workforce of more than 1000 at its plant in Affalterbach, and over the past 45 years has become the technological spearhead and a one hundred percent subsidiary of Daimler AG. The professionalism of Mercedes-Benz's performance brand is defined by its pursuit of high performance, precision and efficiency. As the first vehicle developed independently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the competence and passion which exists at the company headquarters in Affalterbach. The AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.

With its roots seated firmly in motorsport, the AMG performance brand has been at home on the race track for decades – from its position as the most successful brand in the history of the DTM, through to its global commitment to customer motorsport at the highest level with the SLS AMG GT3. Having secured 26 victories and the FIA GT3 European championship, the SLS AMG GT3 was the most successful newcomer in the 2011 motorsports season. When it comes to Formula 1, AMG has been an official partner for 17 years, and has been helping to ensure that safety is maintained on the racing circuits by providing the Official F1™ Safety Car and the Official F1™ Medical Car since 1996. And since the start of 2012 the MERCEDES AMG PETRONAS Formula 1 team with Nico Rosberg and Michael Schumacher has also been lining up on the starting grid too.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, mercedesgla. All rights reserved.

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AMG Performance Center in Beijing as first "stand alone" store: AMG shows its colours in the Middle Kingdom

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With the inauguration of the Beijing Sanlitun AMG Performance Center, Mercedes-AMG is breaking new ground. For the first time, the new store represents, exclusively, the AMG brand world; this makes it unique anywhere in the world. The AMG Performance Center in the Sanlitun Village North luxury shopping mall is situated at an exclusive top location in the centre of the Chinese capital and reflects AMG's pioneering role in design and technology in a modern setting. Today, 22 April 2012, the world premiere of the G 63 AMG takes place at the AMG Performance Center Beijing Sanlitun.

Since 2008, 195 AMG Performance Centers have been inaugurated in 18 countries all around the world. Unlike the previous ones, though, the new store in Beijing is not integrated in a Mercedes-Benz dealership as a shop-in-shop. Instead with the so-called “stand-alone” concept, the focus is placed exclusively on products and themes of the AMG high-performance brand.

“With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim “Driving Performance” intensely. The new store will act as an example for future "stand-alone" Performance Centers which are planned for other metropolis”, says Ola Källenius, chairman of the Board of Management of Mercedes-AMG GmbH.

Avant-garde-style architecture

The AMG Performance Center in Beijing Sanlitun fascinates and captivates through its interior and exterior architectural concepts. The store, designed in an avant-garde style, is absolutely one of a kind and is primarily oriented towards customer contact, customer information and appreciation.

On two levels and a total surface area of 381 square metres, actual and prospective customers can inform themselves about current AMG High-Performance vehicles and their technological achievements, about the AMG Driving Academy, the AMG Collection and AMG’s involvement in motor sports. In similar manner to the sample room in the AMG Performance Studio in Affalterbach, they can also experience first-hand the virtually unlimited individualisation possibilities there are: the great wealth of paint finishes and leather trim colours can be experienced both visually and haptically with the help of samples specially created for the store.

Pride of place is taken by the motor sports history of the enterprise, which celebrates its 45th anniversary in 2012. Exclusive AMG cooperation partners are also represented by unique items: Santoni and IWC present their select editions and exhibits. An exclusive Customer Lounge for consultations with customers on the upper level invites visitors to linger.

Flexible possibilities of use for market launches, press and VIP events

Generously-dimensioned, functional surfaces allow for flexible uses, e.g. market launches, press conferences or media-effective VIP events as exclusive highlights. Naturally, it goes without saying that the Center is equipped with the most advanced video and audio technology. A sober, yet highly exclusive material language supports the concept of premium value and elegance: the wall covering on the lower level, for instance, is made of white, high-gloss glass. The AMG themes are presented in a series of niches, while a screen integrated in the wall surface informs or entertains.

The staging window with integrated turntable offers a place for the presentation of highlight vehicles. Floors of highly-polished black granite create an exciting contrast to the shining white wall behind. Customised furniture together with the entire decoration thus combine to create the ideal setting for the AMG brand world. A lift allows customers access to the parking places in the underground garage located directly below the Store. Numerous AMG vehicles are available there for spur-of-the-moment test drives.

Sanlitun Village North, the perfect location in Beijing

There were several convincing reasons to choose Sanlitun Village North as the location for the AMG Performance Center: the luxury shopping mall is seen as a particularly attractive downtown area by the inhabitants of this metropolis and by tourists as well. Numerous automotive and non-automotive brands have established themselves in the direct vicinity of AMG. The great amount of passers-by here means a high visitor flow can be expected. In this lifestyle-and-luxury environment that at night becomes a show mile for trend-conscious, affluent Beijing residents, the first stand-alone AMG Store is sure to be the talk of the town.

The extraordinary architectural concept itself intrigues: the vehicles offered, the exhibitions and the very atmosphere itself invite one to linger and seek information. Thus an impressively eye-catching close-up and remote effect of showroom and show window is created, one which makes the AMG Performance Center Beijing Sanlitun both a business card for the brand and at the same time an exclusive sales point for the high-performance vehicles from Affalterbach.

195 AMG Performance Centers inaugurated in 18 countries

The 195 AMG Performance Centers opened in all the central markets optimise individual customer communication. First-class customer support along all contact points with the customer is a key component of the AMG brand claim "Driving Performance". This commitment to the intensification of customer relations currently extends to 18 countries. A brand experience of a very special kind is made possible by the AMG Performance Roadshow.

The sales rooms of the AMG Performance Centers are characterised by a uniform, independent AMG brand presence. Premium materials, exclusive furniture and the world of colours typical of AMG create an exquisite ambience for conversations with customers. A larger-than-life AMG engine badge communicates to the visitor the "one man – one engine" philosophy, the manufacturing principle of the powerful hand-crafted AMG engines. And in the AMG Performance Centers the individualisation possibilities of the designo programme can be found in colour charts and genuine leather samples.

Targeted training of AMG sales and service experts by a coaching partner (obeying a worldwide uniform standard) ensures consistently first-class customer care. In addition, the hotline to Affalterbach guarantees excellent advice quality for the more demanding AMG customers: every AMG Performance Center can establish a direct communication with an AMG expert to deal with any questions that may arise concerning a product or configuration possibilities.

AMG Performance Roadshow with a particularly exclusive flair

The AMG Performance Roadshow provides a particularly special brand experience: this unique event enables the world of AMG to be experienced by up to around 200 customers in one of 195 AMG Performance Centers. Qualified staff bring customers and those who share an interest in the brand closer to the history of and fascination for all things AMG. The latest AMG High-Performance vehicles are also available for intensive test drives.

* Official photos and details courtesy of Mercedes-AMG GmbH *

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