F1 Gossip: McLaren's title sponsor Vodafone leaves F1 business at the end of 2013

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Starting last year, there has been some speculation regarding the possibility that leading global mobile communication provider Vodafone would not extend its partnership with McLaren-Mercedes beyond the 2013 Formula 1 season.

In a recent interview at the Australian Grand Prix going on this week-end, officials from Woking have admitted their official title sponsor is set to leave the competition at the end of this year as, according to statements from Vodafone, it managed to completely fulfill its targets set in 2007 when it entered Formula 1 to back the British team and thus it is now planning to take on new challenges outside the motorsports' world.

Moreover, McLaren executives have declared that an exciting announcement shall be made on 2nd December, right after the competition reaches finish line and the sponsoring contract with Vodafone as title partner expires. Meanwhile, McLaren is engaged to not make any comments on this subject and to not reveal the name of its future major sponsor.

Rumors indicate there are at least two major companies looking to secure their sponsorship for the Britons: American beverage producer Coca-Cola and Mexican telecommunication operator Telmex.

With Coca-Cola, most of the car's livery could be retained in the current styling as colours of the two corporations are highly similar. But with increased chances Telmex is the chosen company in the end according to inside reports, the exterior design of the future MP4-29 single-seater for the 2014 season could actually change quite a lot.

Just a quick remind: McLaren's newcomer Sergio 'Checo' Perez gets a substantial financial support for his F1 involvement from Mexican tycoon Carlos Slim, who also controls Telmex company. Draw yourself a conclusion... :)

Copyright © 2013, mercedesgla. All rights reserved.

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Mercedes-Benz is the “Official Vehicle of The PGA of America”: The 2012 Ryder Cup is under a good star

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The year’s golf highlight is about to start: the 2012 Ryder Cup will take place 28 – 30 September at the Medinah Country Club in Chicago, Illinois, USA. As a proud patron partner and “Official Vehicle of The PGA of America” Mercedes-Benz will also be present at the 2012 Ryder Cup.

“The Ryder Cup enjoys a unique status in golf. Every player from Europe and the US dreams of winning one of the most coveted golf trophy on Sunday”, says Lüder Fromm, head of global marketing communications for Mercedes-Benz Cars. “For Mercedes-Benz it is a great honour to be also part of the Ryder Cup this year as a patron partner of The PGA of America.”

The Mercedes-Benz ‘hole-in-one’ challenge will be set up near the main entrance during the tournament week. There the spectators have the opportunity to shoot a hole-in-one and win a Mercedes-Benz GLK 350. The Par 3 is located at the 16th hole at course # 1 of the Medinah Country Club with a length of 150 yards.

The PGA Performance Center presented by Mercedes-Benz will also be open during the Ryder Cup. Just a short distance from the first tee the brand with the three-pointed star will present its latest SUV models: the new GL, the M- and G-Class. The highlight of the exhibit will be the Concept Style Coupé, the design study of the CLA that will celebrate its market launch next year. Furthermore, the Performance Center will also offer all interested parties the chance to improve their game from the right swing to the perfect putt with the help of high-tech golf teaching technologies and trained PGA professionals. In addition, a 45-minute meet and greet with Mercedes-Benz brand ambassador Bernhard Langer will take place at the Performance Center at 2 p.m. on Thursday.

Mercedes-Benz has been committed to professional golf since the 1980s. Since 2011 the brand with the three-pointed star is the proud international automotive partner of three major tournaments, the Masters in Augusta, the Open Championship and the PGA Championship. Mercedes-Benz also supports a multitude of national professional and amateur golf tournaments around the world.

In amateur golf Mercedes-Benz is active with the MercedesTrophy, an independent global premium tournament series for amateurs that was held in 2012 for the 23rd time. Every year more than 65,000 players tee off at the MercedesTrophy in more than 60 countries.

Credits: Daimler AG

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Mercedes-Benz is proud to be the international partner of the 2012 Masters Golf Tournament

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“The Masters has a special status in Mercedes-Benz’ sports sponsorship portfolio. Our brand committment ‘The Best or Nothing’ fits perfectly with the world’s most prestigious golf tournament. It's a great honour for us to be part of the Masters as both brands are connected by the passion for perfection,” says Lüder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars.

Joining long-time Mercedes-Benz brand ambassador Bernhard Langer, Australia’s Adam Scott is expected to tee off for the first time as a new Mercedes-Benz brand ambassador at the Masters. The two golfers are part of an exclusive Meet & Greet for Mercedes-Benz customers. The get-togethers with Scott, last year’s runner-up (T2), and Langer, a two-time Masters champion, are part of an exclusive experiential programme in Augusta for selected Mercedes-Benz customers from around the world.

Lüder Fromm: “In addition to all our golfing activity during Masters week, we will exclusively preview the new Mercedes-Benz SL, which officially launches in the US on April 28, to invited Mercedes-Benz guests. The new SL is the physical representation of ‘living the perfect legend’ and, therefore, ideally suited to be previewed during Masters week.”

Following its success during last year’s Masters week, the Mercedes-Benz Performance Center will once again be open to the public at Mercedes-Benz of Augusta. Two Mercedes-Benz Sprinter vans serve as a home for the overall US PGA Performance Center incorporating high-tech golf teaching technologies to improve important skills such as putting and swing mechanics.

Mercedes-Benz has been involved in the professional sport of golf since the 1980s and now in 2012 Mercedes-Benz is extremely proud to be an international partner of three Major tournaments. On a national market level, Mercedes-Benz also supports a variety of professional tournaments around the globe.

In amateur golf, Mercedes-Benz created and still organises the MercedesTrophy, a worldwide premium tournament series for amateurs, it will take place for the 23rd time in 2012. More than 60,000 golfers in over 60 countries play each year in MercedesTrophy events. These participants compete to enter the MercedesTrophy World Final in September. The best individual players and teams are honoured in Stuttgart, the “birthplace of the automobile”, where they also have an opportunity to gain exclusive insight into the world of Mercedes-Benz and in addition, as do all MercedesTrophy players worldwide, take part in the “Drive to the Major” competition.

Credits: Daimler AG

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