Success at the 2013 red dot design awards: Mercedes-Benz wins accolades for top design

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Two Mercedes-Benz passenger car models have been awarded the coveted red dot award: the A-Class and the new CLA-Class. The award ceremony for the world’s most renowned design competition will take place on 1st Juni 2013 in the Aalto-Theater in Essen, Germany. Following this the winners will be displayed in a four week-long special exhibition in the red dot design museum.

This year, 1885 manufacturers and designers from 64 countries registered submissions for consideration by the discerning judges of the red dot awards, which are regarded as a seal of quality for outstanding design. The high-calibre jury of international and independent experts assessed 4662 products. Only the best made it through this exclusive field of entrants. The competition recognises well-thought-out, innovative products, aesthetic quality and future-oriented design. According to the 37 jury members the A-Class and CLA-Class fulfil these requirements. For this reason they were awarded the red dot award for high design quality.

The special position of the Mercedes-Benz A-Class in its segment was also confirmed by the readers of the German car magazine AUTO BILD. They voted the star amongst the compact cars as the most beautiful car in Germany and honoured it with the AUTO BILD Design Award 2012.

Credits: Daimler AG

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World Car Awards 2013: Three Mercedes-Benz models among the top finalists

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The World Car Awards (WCA) 2013 will be conceded during a special ceremony on the eve of the New York International Auto Show (NYIAS) on Thursday, March 28th. Mercedes-Benz managed to get into the final stage of the competition with three unique models: the A-Class, the SL 63 AMG and the SLS AMG Roadster.

The new Mercedes-Benz A-Class successfully advanced into the finals after the outcome of the Geneva Motor Show semi-finals. Among its toughest competitors are the Audi A3, the Volkswagen Golf and the Volvo V40. The model is conquering for the top position in the World Car Of The Year (WCOTY) 2013 category.

In addition, there are three further election boards: World Car Design Of The Year - where the A-Class can also compete, World Performance Car Of The Year - where the SL 63 AMG and the SLS AMG Roadster are standing, and World Green Car Of The Year. Last year, the S 250 BlueEFFICIENCY was declared the most environmentally friendly car on the Planet (more details --> HERE).

Learn more about the World Car Awards 2013 at www.wcoty.com .

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Mercedes-Benz Sport extends its portfolio: Sporty emphasis for the A-Class

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Mercedes-Benz Sport is now offering a broad palette of products to personalise the A-Class. At the Geneva Motor Show the company will use an A 180 in polar silver with detachable body parts in Jupiter red to demonstrate the numerous details with which an A-Class can be sportily upgraded using Genuine Accessories. Mercedes-Benz Sport will also be presenting the entire product portfolio in their own exhibition area.

Reminiscent of the historic Mercedes-Benz racing cars, the designers of the A 180 exhibited in Geneva have combined the polar silver exterior paintwork with detachable body parts in Jupiter red. This striking colour was used for the front apron spoiler lip, the roof spoiler and the rear apron trim in diffusor look. The sporty appearance is underlined by a decorative sticker kit in chequered flag design with a colour gradient and fine lines. The look can be rounded off with racing numbers and a tinted sun protection strip with Mercedes-Benz Sport lettering.

The show car in Geneva shows numerous personalisation options for the A-Class which will all be available as extras for the first time. These include the aforementioned decorative sticker kits and installation kits for a two-pipe rear silencer, sports suspension and brakes with perforated brake discs and red callipers on the front wheels.

Also included in the Mercedes-Benz Sport programme are the "Night" styling package, front and rear trim, the diamond radiator grille, illuminated door sills with the "Sport" logo, sports steering wheel, sports pedals and 18-inch (45.72 cm) two-tone light alloy wheels in black and high-sheen.

Mercedes-Benz Sport portfolio currently for four model series

Over the last three years Mercedes-Benz has offered a portfolio of elegant sporty products for personalising vehicles. The programme includes light alloy wheels, aerodynamic and optically-enhancing detachable body parts and interior products. These retrofit solutions accentuate a vehicle's sportiness and provide individual, elegant touches.

Mercedes-Benz Sport has been available since 2010 for the E-Class family; in 2011 products were added for the SLK and in 2012 for the C-Class family. Other model series are to follow. Most products for personalising the A-Class are already available and can be retrofitted by a qualified Mercedes-Benz partner.

High quality with Mercedes-Benz warranty and intelligent "add-on principle"

Mercedes-Benz Sport components stand out above conventional products for personalising vehicles in three specific points:

- Design is based on the high Mercedes-Benz quality criteria. The development is based on experience and observation of the basic vehicle and the original vehicle computer data. This ensures an outstandingly precise fit for the parts. All parts have been tested for reliability, durability and function in computer simulations and in practical tests. Also the aerodynamic parts have been tested in wind tunnels and test drives including high-speed circuits. As Mercedes-Benz Sport parts conform to the highest standards, they are sold with the Mercedes-Benz original warranty.

- Thanks to the intelligent "add-on principle" for detachable body parts, no existing parts have to be removed or exchanged. For example, original bumpers are retained and enhanced by Mercedes-Benz Sport parts.

- The same designers who design the basic vehicle are also responsible for Mercedes-Benz Sport styling. The features underline the vehicles' character and fit neatly in with the exacting design idiom of the Mercedes-Benz brand. Light-catching edges and taut surfaces create sportiness and reinforce the car's confident appearance.

An overview of Mercedes-Benz Sport for the A-Class

^[1] All prices incl.19% VAT, as valid in Germany, without fitting/painting (as at: February 2013).

Credits: Daimler AG

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AM Awards 2013: The A-Class wins AM New Car of the Year

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The new A-Class was announced as ‘AM New Car of the Year’ at last night’s prestigious AM Awards.

Tim Rose, Managing Editor of AM, commented: ‘The new A-Class has the style, dynamism and technology that's required to punch its weight in this highly competitive sub-segment. It’s an all-round performer and just the product that Mercedes-Benz dealers need to entice new customers into their showrooms.’

The announcement of the win for the new A-Class has added to the momentum behind the new model which has been met by significant demand not just in the UK but throughout Europe, with 90,000 pre-orders for the car ahead of its market introduction.

Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK commented: ‘This is a significant win that reflects not only our investment in innovation but also our commitment to listening to existing and potential customers and giving them exactly what they want. We have an exciting year ahead for the new A-Class, and this is a great start.’

‘From the innovative interactive marketing campaign through the style and technology packed into the car itself, to how our network is marketing and selling this great car, everything about the way we’re approaching the A-Class is new. This Award is great recognition of those efforts.’

First deliveries of the new A-Class commenced in January following on from a series of innovative and vibrant regional roadshows throughout 2012, raising awareness among potential buyers and demonstrating its bold new direction as well as its advanced comfort, safety and dynamic systems fitted as standard. Prices start at £18,945 OTR – images and detailed information on the new A-Class can be found here.

In what was a successful evening for Mercedes-Benz, the innovative My Dash system also won an Award – being named ‘Best Digital Initiative’.

Credits: Mercedes-Benz UK

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Movie Star: The new A-Class takes the "Night train to Lisbon"

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For his film version of Pascal Mercier’s international bestselling novel "Night Train to Lisbon", Oscar-winning Danish director Bille August turned to international stars such as Jeremy Irons, Martina Gedeck, Jack Huston, Mélanie Laurent – and two vehicles from Mercedes-Benz. So when Raimund Gregorius (Jeremy Irons), the film’s main protagonist, sets off in search of author Amadeu de Prado (Jack Huston), he is driven through Lisbon by eye specialist Mariana de Eca (Martina Gedeck) in an A-Class. The author himself – in film flashbacks of his life – drives a Mercedes-Benz 280 SE.

The film’s premiere in Germany is on 20 February 2013 in Hamburg and in Switzerland on 21 February in Berne. Both premieres are being supported by Mercedes-Benz with a limousine shuttle service. From 20 February 2013, film fans will be able to log on to http://www.youtube.com/watch?v=1dyFIh4hVwg to see an exclusive "making of" feature about the film. The film can be seen in cinemas in Germany from 7 March 2013.


About the film

Raimund Gregorius, known affectionately by his pupils as "Mundus", is a classics teacher at a college in the Swiss capital, Berne. One day, on the Kirchenfeld Bridge, he meets a beautiful young Portuguese woman. Just as she is about to throw herself into the waters below, he is able to seize hold of her and save her. But the lady disappears soon afterwards, leaving behind only her jacket and a book by the Portuguese doctor and poet Amadeu de Prado. Gregorius is fascinated by the book and determines to find out more about the life of its author. Finding a rail ticket tucked inside the book, he makes an impulsive decision to use it and leaves his class mid-lesson to embark on what proves to be a very eventful journey to Lisbon. Following in the footsteps of de Prado, he becomes involved in a high-stakes game, fraught with political as well as emotional intrigue. His journey transcends both time and space, touches upon questions of philosophy, history and medicine - not to mention love. It takes him on a liberating search for the true meaning of life.

© 2013 Sam Emerson / Concorde Filmverleih (Distributor). All rights reserved.

Further information about the film is available at http://nighttrain-film.com .

Credits: Daimler AG

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Triple victory in the Design Trophy 2013: Mercedes-Benz builds the most beautiful cars

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The readers of the German motoring magazine "Auto Zeitung" have voted for their favourite cars with the most appealing design. Models from Mercedes-Benz took first place in three categories: the A-Class was the winner in the compact class, and the CLS Shooting Brake took the laurels in the Estate Car class while also being voted the most beautiful car of all – the overall champion.

This year 24,258 readers of "Auto Zeitung" cast their votes for the most beautiful cars. The only criterion was: which has the best design? The candidates were the new models that appeared in the last year, voted for in five categories.

Readers voted the Mercedes-Benz CLS Shooting Brake the most beautiful car of all categories, and at the same time this unconventional creation by Mercedes-Benz designers took first place in the Estate Car category.

In voting the CLS Shooting Brake the design champion of all classes, the readers recognised the conceptual creativity of the designers at Mercedes-Benz. Indeed, the CLS Shooting Brake is surprisingly different from anything seen previously. Essentially it is a completely new form of sports car with five seats and a large tailgate.

A long bonnet, a slim window line with frameless side windows and a roof extending to the rear end with a dynamic rearward slope give the CLS Shooting Brake the dramatic proportions of a coupé. However, a closer look reveals an unexpected "bonus" in terms of function: five doors and a large load capacity under the tailgate – despite the low, sporty contour of the roof. On request the load compartment is available with flooring of American cherry wood featuring contrasting inlays of smoked oak. The luxurious wood floor is protected by aluminium rails. Finished to the highest standards of craftsmanship, these high-grade materials give the load compartment of the CLS Shooting Brake the elegance and hand-built look of yacht decking.

Chairman of the Board of Management Dr Dieter Zetsche: "Every genuine motoring legend appeals to the heart and mind in equal measure. The functionality of a vehicle is a matter of course – it is taken for granted by our customers. The crowning achievement is the allure. The CLS Shooting Brake combines both in a way that no other automobile can match."

The most eye-catching car in the compact class was the Mercedes-Benz A-Class. It thrills with its progressive design and a dynamic, radical design idiom that underlines its exceptional status in this segment. The A‑Class has a particularly distinctive and sporty character. Pronounced feature lines in the flanks lend structure and character to the exterior. The new, dynamic style of the A-Class is harmoniously matched by an innovative interior with an extremely high level of perceived quality.

This year the Mercedes-Benz A-Class also won the vote for Germany's most popular automobile. The motoring organisation ADAC accordingly presented it with the "Gelber Engel 2013" ("Golden Angel 2013") award.

The A-Class also scores on an international basis. More than 100,000 car enthusiasts from 52 countries voted the Mercedes-Benz A-Class the "Most Beautiful Car of the Year 2012". They were able to cast their votes on seven mini-websites, made available in various languages by the TV channel Eurosport.

"The A-Class is a clear statement confirming the new dynamism of the Mercedes-Benz brand," says Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and CEO of Mercedes-Benz Cars.

Credits: Daimler AG

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REPORT: Mercedes-Benz readying new versions for the A-Class and CLA-Class

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Mercedes-Benz is reportedly mulling over two new variants to expand its premium compact class portfolio. The attention is focused towards the flagships of the lineup, the A-Class (W 176) and the CLA-Class (C 117), which are said to receive new additions in about two years.

With striking visual elements and intelligent technologies, the A-Class and CLA are just the right models to build up on a consistent range of compact vehicles. First to come is the new A-Class 3-door hatchback (C 176), expected to debut in early 2014 - apart from the number of doors, the model will not be aesthetically different compared to its 5-door sibling.

Towards the end of 2014, Mercedes-Benz will add a new iteration in the CLA family - the Shooting Brake variant. Internally codenamed X 117, the future CLA Shooting Brake follows the trail of the bigger CLS Shooting Brake and proposes the same, stylish coupe form enclosed in a practical 5-door body. The new Merc will also be optionally available with the 4MATIC all-wheel-drive system - the CLA 45 AMG SB boasting 354 hp will also be unveiled shortly after the launch of the standard-spec model.

During 2015, Mercedes-Benz will reveal the all new A-Class Cabriolet. The need for an open-top compact car is obvious given the competition already has similar models in the same segment. The so-dubbed A 176 model will feature an electrically retractable soft roof, to save important kilos, and a uniquely styled rear end to meet the new top-less architecture of the vehicle. Chances are an A 45 AMG Cabriolet version will also arrive as we approach 2016.

A last-minute report claims Mercedes-Benz will preview its upcoming GLA-Class urban crossover this year in April, at the Auto Shanghai motor show. Like the Concept A-Class and Concept Style Coupe, the presumed Concept GLA-Class will display an attractive progressive styling visibly close to the series production model.

Image Credits: stern.de / Theophilus Chin

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Winner of public vote: The A-Class is “The Most Beautiful Car of the Year”

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More than 100,000 car fans from 52 countries have voted the Mercedes-Benz A-Class as “The Most Beautiful Car of the Year 2012”. Voting was carried out via seven mini websites, provided in various languages by the TV channel Eurosport.

The award was presented on 29th January 2013 at the International Automobile Festival in Paris. Marc Langenbrinck, Director General of Mercedes-Benz Cars in France, accepted the award at the Hôtel des Invalides. The public vote has been held since 1987, and this time votes were accepted between 6th December 2012 and 20th January 2013.

The new A-Class has already received a number of awards for its progressive design, and was named “Germany’s Most Beautiful Car” at the 2012 AUTO BILD Design Award. The readers of the German ADAC Motorwelt and users of the ADAC internet site also showed their support for the A-Class: Germany’s favourite car was awarded the Yellow Angel 2013 by Europe’s largest automobile club.

Credits: Daimler AG

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ADAC Gelber Engel 2013: The new Mercedes-Benz A-Class is the favourite car of the Germans

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The Mercedes-Benz A-Class has won the biggest award in Germany, being voted the most preferred car. The ADAC (German automobile club) awarded the public's favourite car the prestigious "Gelber Engel 2013" (Yellow Angel 2013).

When choosing a new car, consumers see the "Gelber Engel" as a sort of seal of approval as it doesn't just look at design and image, but also takes into account criteria such as the vehicle's price-performance ratio, functionality, efficiency, safety and eco-friendliness. Around 290,000 readers of the ADAC's Motorwelt magazine as well as users of the club's internet presence took part in this year's vote. All-in-all, 52 cars were up for election, all of which came on to the market in 2012 for the first time. The Mercedes-Benz A-Class beat all of these to the top spot and is thus the favourite car of the Germans, being awarded the "Gelber Engel 2013" by Europe's largest automobile club.

The A-Class impresses with its progressive design. Its exterior demonstrates a particularly independent, sporty character and is complemented by an innovative interior which exudes both class and quality. What's more, the A-Class offers excellent driving dynamics and engines which shine with great performance as well as modern, environmentally-friendly technology. The performance figures range from 80 kW (109 hp) to 155 kW (211 hp). The A 180 CDI BlueEFFICIENCY Edition with its NEDC consumption of just 3.6 l/100 km and a CO2 value of a mere 92 g/km is the most frugal Mercedes-Benz of all time.

At the same time, the A-Class once again highlights the fact that safety at Mercedes-Benz is not a question of price. Amongst other systems, the COLLISION PREVENTION ASSIST radar-based assistance system is fitted as standard. Furthermore, Mercedes-Benz has achieved yet another world first by comprehensively integrating the iPhone® into the vehicle's operating and display concept.

The exceptional position of the Mercedes-Benz A-Class in its segment had incidentally already been agreed upon by readers of AUTO BILD – a specialist magazine with massive circulation figures. The magazine had already voted the compact star the most attractive car in Germany as well as bestowing it the coveted AUTO BILD Design Award 2012.

Credits: Daimler AG

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The particularly eco-friendly A-Class models: A for abstemious fuel consumption

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Just a few months after the successful launch of the new A-Class, Mercedes-Benz is now adding two particularly fuel-efficient and eco-friendly BlueEFFICIENCY Edition models to the range: with a fuel consumption figure of 3.6 l/100 km according to the MVEG cycle and CO2 emissions of just 92 g/km, the A 180 CDI BlueEFFICIENCY Edition is the most fuel-efficient Mercedes-Benz of all time. The A 180 BlueEFFICIENCY Edition petrol model, with consumption of 5.2 l/100 km and 120 g of CO2/km is likewise one of the most efficient vehicles in its class. The models will go on sale on 1 February 2013, while the first vehicles will reach customers in March 2013.

The fuel consumption of the BlueEFFICIENCY Edition models is even lower than for the basic vehicles– by 0.2 (diesel) and 0.3 l/100 km (petrol) respectively, representing an improvement of five percent in each case. Factors contributing to this include a lowering of the Cd value of the A-Class from 0.27 – already a record for hatchback vehicles in this segment – to 0.26. Additional aerodynamic optimisation measures include, for example, the partial covering of the upper section of the radiator grille, aerodynamically shaped spring link coverings that improve the flow of air along the underbody at the rear axle, and a suspension that has been lowered by 15 millimetres.

The generator management system has also been revised, as has the manual transmission, which now features longer gear ratios in the higher gears. Visually, the BlueEFFICIENCY Edition models are differentiated by round LED daytime running lamps set into the bumper, assuming that customers have not selected either of the available options of bi-xenon headlamps or the Intelligent Light System.

Technical data at a glance:

BlueEFFICIENCY Edition special models have also been available in the Mercedes-Benz C- and E-Class since late 2012: the C 220 CDI BlueEFFICIENCY Edition (from 4.1 l/100 km and 109 g CO2/km) and the E 220 CDI BlueEFFICIENCY Edition (4.5 l/100 km, 119 g CO2/km). All BlueEFFICIENCY Edition models reflect the Mercedes-Benz philosophy of "Real Life Efficiency", combining a realistically achievable low level of fuel consumption under everyday operating conditions with fun at the wheel and the comfort typical of the brand.

Credits: Daimler AG

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Five stars for new A-Class at Euro NCAP crash test: top marks and high customer demand for the compact model

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In the latest round of tests conducted by the European safety organisation Euro NCAP, the new Mercedes-Benz A-Class was awarded five stars for outstanding occupant safety.

The new A-Class from Mercedes-Benz came through crash tests conducted according to the European NCAP process (New Car Assessment Programme) with flying colours and has therefore been awarded the top score of five stars for outstanding occupant safety.

In addition to the all-round protection for occupants in the event of frontal, rear or side collisions, Euro NCAP assesses the level of pedestrian protection provided. The A-Class, which features an active bonnet, scored top marks in this area. "The Euro NCAP awards represent clear recognition for the level of safety demonstrated by our vehicles, and we are delighted to receive this", explained Prof Dr Rodolfo Schöneburg, Head of Passive Safety and Vehicle Functions at Mercedes-Benz Cars: "However, the standardised crash tests can only ever reflect a small proportion of the accidents that actually happen on our roads. During the design stage that goes into every model series, Mercedes-Benz therefore takes some 40 different accident constellations into consideration."

The test programme these days goes far beyond the impact configurations defined as the basis for international type approval in Europe, the USA and Asia. Mercedes-Benz also conducts its own extremely stringent crash tests, such as roll-over and roof-drop tests. As Professor Schöneburg added: "Our vehicles also feature a whole range of further systems that are not taken into account at all in the Euro NCAP rating. These reflect our focus on preventive systems and the avoidance of accidents."

These include COLLISION PREVENTION ASSIST with adaptive Brake Assist, a system that helps to prevent or reduce the severity of accidents and which is standard on the A-Class, as well as the PRE-SAFE® safety system, available as an option for the A-Class.

Safety is just one of the qualities of the A-Class which has made it a hit amongst customers. A total of 90,000 orders have already been received for the car since sales commenced this summer.

Credits: Daimler AG / EuroNCAP

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World debut at the 2012 Essen Motor Show: The complete BRABUS tuning program for the new Mercedes-Benz A-Class (W 176)

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Powerful engine tuning, elegant and efficient aerodynamic-enhancement components, alloy wheels with diameters of 17, 18 and 19 inches, sporty-comfortable suspensions, exclusive interiors: Right on time for the market launch of the new Mercedes A-Class, BRABUS presents an exclusive tuning program backed by the peerless BRABUS Tuning Warranty® of three years, up to 100,000 kilometers/62,000 miles.

Sporty elegance characterizes the BRABUS bodywork program for the new Mercedes A-Class. It not only sets attractive visual highlights, it also further optimizes the car’s aerodynamics. All components are manufactured in OEM quality from high-grade polyurethane.

The BRABUS front spoiler for the AMG Sport equipment line is designed to be attached to the lower part of the fascia. It gives the A-Class an even more dynamic appearance. But that’s not all: The shape of the spoiler was optimized in the wind tunnel and further reduces aerodynamic lift on the front axle. A BRABUS rear spoiler for further reducing lift on the rear axle is under development.

The BRABUS rear-fascia insert for the AMG Sport bumper is shaped like a diffuser. Its custom-tailored cutouts provide the perfect backdrop for the four tailpipes of the BRABUS stainless-steel sport exhaust system.

BRABUS alloy wheels in OEM quality add even more fascination to the new A-Class and give it even more agile handling. For this purpose the BRABUS suspension engineers and test drivers have developed custom-tailored tire/wheel combinations with diameters of 17, 18 and 19 inches.

The largest option for the Mercedes compact class features BRABUS 8.5Jx19 wheels that come in five striking designs: Monoblock E, F, Q, R and S. The BRABUS technology partners Continental, Pirelli and YOKOHAMA supply the matching high-performance tires up to size 255/30 R 19 on the rear axle.

The BRABUS sport springs for the Mercedes A-Class were developed specifically for use with sporty low-profile tires. Extensive driving tests resulted in an optimal symbiosis of sporty handling and a high level of ride comfort. What is more, the ride-height lowering by about 25 millimeters also benefits the car’s looks.

BRABUS offers the world’s largest engine tuning program for Mercedes-Benz automobiles. The top priority in all BRABUS engine developments is the symbiosis of high performance, excellent running smoothness, exemplary eco-friendliness and durability beyond reproach. BRABUS recommends high-performance lubricants from MOTUL. Performance tuning for the gasoline and diesel engines of the new Mercedes A-Class is in the final stages of development.

The fully stainless-steel BRABUS sport exhaust system with two chrome-plated tailpipes on the right and left side of the vehicle is available for all A-Class engines. The exhaust system produces a sporty but never obtrusive exhaust note.

BRABUS also offers numerous refinement options for the interior of the new A-Class. The portfolio includes bi-color stainless-steel scuff plates with BRABUS logo, matt anodized BRABUS aluminum pedals and door lock pins.

Especially soft yet extremely durable BRABUS Mastik leathers and the finest Alcantara are transformed by the BRABUS upholsterers into the dream cockpit of the A-Class owner with loving attention to detail. The choice of upholstery color and design is as limitless as the scope of the transformation: The options range from a completion of the ex-factory leather upholstery to an exclusive BRABUS all-leather interior.

~ Official photos and details courtesy of BRABUS GmbH ~

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