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The MercedesTrophy World Final in Stuttgart will conclude the 23th year of the amateur invitation series organised by Mercedes-Benz. Some 33 teams from around the world will be travelling to the “birthplace of the automobile” over the period 13–18 September 2012 to decide this year’s top national team and best individual player.“We deliberately decided on Stuttgart as the location for the final more than two decades ago. We want the participants to experience our brand values of fascination and perfection in the setting of the MercedesTrophy World Finals”, says Lüder Fromm, head of Global Marketing Communication Mercedes-Benz Cars. “Needless to say, the fringe events will include visits to the Mercedes-Benz Museum and the Mercedes-Benz plant in Sindelfingen, as well as an AMG driving experience in the SLS AMG, the ML 63 AMG or the SL 63 AMG, plus the presentation of the Concept Style Coupé.”
The World Final traditionally begins with a welcome evening, at which participants appear in their national costumes. The special guest this year will be Bernhard Langer, brand ambassador and the most successful German golfer of all time. The three rounds of golf will be played at the Solitude and Schloss Nippenburg golf clubs around Stuttgart. The awards ceremony will be held at an exclusive dinner at the Mercedes-Benz Museum, at which football legend and brand ambassador, Franz Beckenbauer, will present the Team Spirit Award. Last year, for the first time in the history of the MercedesTrophy, the first place was shared. With 201 points each, New Zealand and southern Asia took first place equal on the winner’s podium, closely followed by the UK in third with 200 points.
In the special competition, “Drive to The Major”, on the first day of the tournament, participants will have an opportunity to experience a further unique golfing highlight. Those competing in the “Straightest Drive” competition against Bernhard Langer can win a trip to the Open Championship and the chance to participate in the qualification tournament for the “Monday After Event”. As the official automotive partner of the world’s oldest golf tournament, Mercedes-Benz is giving participants the chance to tee off on the historic links course. The winners will also be invited to follow the major tournament live on the course as a VIP guest of Mercedes-Benz.
German Laureus ambassador Axel Schulz is sponsor for the special competition, “Nearest to the Pin”, on the third day of the tournament. During this event, donations will be collected for the Laureus Sport for Good Foundation. As a founding member, Mercedes-Benz is providing particular support for this organisation. For example, in addition to what is collected at the MercedesTrophy World Final, all of the donations made during the MercedesTrophy qualification tournaments that were staged around the world will also go to the Laureus Sport for Good Foundation.Credits: Daimler AGCopyright © 2012, mercedesgla. All rights reserved.
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Top golf trainer, Robert Baker, is protagonist in more than 100 videos, one of which is the app “Logical Golf by Robert Baker”. Mercedes-AMG is supporting its brand ambassador as partner of the app. It is intended to give ambitious golfers and beginners alike a detailed knowledge of the techniques used in the game. The range covers aspects such as putting, chipping, pitching, playing out of bunkers, drives, problem shots, irons and woods.“We are very pleased to support our brand ambassador of many years with his app, ‘Logical Golf by Robert Baker’,” said Mario Spitzer, head of Branding and Marketing Mercedes-AMG. “For anyone interested in the sport, Logical Golf offers excellent ways to improve their game with easy-to-follow tips.”
Robert Baker said: “The idea behind the Logical Golf app is to be able to share and demonstrate my philosophy with my fellow golfers trying to improve their game. As a golf teacher, it is often a challenge to teach many players simply because of the limitation of time. The app provides a really effective way to reach out to a wider audience and to help a lot more people.”
The structure of the app is geared to the consumer, so there are three different categories for the different levels of player: “Basics for Beginners”, “Solve a Problem” and “Tips for Professionals”. “Basics for Beginners” illustrates the most important elements of a golf swing. The main focus of the app is found in the “Solve a Problem” category. Here, advanced golfers can find useful tips, see how to achieve greater length off the tee, control flight curves, make better contact with the ball, improve their short game, and find out how to play various problem shots. The final category, “Tips for Professionals”, is intended to encourage players to perfect certain movements and try out new techniques.
The user can also find the additional category, “Who is Robert Baker”, in the main menu. Here, Charles Barkley, Michael Douglas, Ernie Els, Samuel L. Jackson, Nigel Mansell, Gary Player, Sylvester Stallone and Tico Torres all talk about their experiences working with Robert.
Robert Baker played for several years on the South African tour before starting to pass on his expertise as a teaching professional. His mentors were Chuck Cook and David Leadbetter, two of the world’s top golf coaches. In the 1990s, he worked closely together with Ernie Els, helping him to reach the top in the world rankings. Robert was also an adviser to four other golf legends: Seve Ballesteros, Greg Norman, Nick Price and Nick Faldo.
In 2001, he founded the company Logical Golf, named after the training method he had developed. A special feature of Logical Golf is its strongly visual approach to teaching. Using simple but effective techniques, such as Logical Golf arrows and hula hoops, Robert manages to present and explain complex golf techniques in a way that is easy to follow. The viewer learns how to visualise golf swings and put them into practice.
Robert Baker has been a Mercedes-AMG brand ambassador since 2009. He currently drives a CLS 63 AMG, and also takes part in the model’s product film. Several times a year, interested customers have the opportunity of attending a golf clinic with Robert Baker to improve their game, as, for example, during the MercedesTrophy World Final next week in Stuttgart.
“The association with Mercedes-AMG is the perfect fit for Logical Golf. Our individualized approach teaches repeatable, consistent and fundamental golfing performance; characteristics of excellence that are precisely reflected in the philosophies of AMG. Mercedes-Benz is a proud sponsor of several of the world’s major tournaments and we are thrilled to be a part of this expansion”, add Robert Baker..jpg)
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“The Masters has a special status in Mercedes-Benz’ sports sponsorship portfolio. Our brand committment ‘The Best or Nothing’ fits perfectly with the world’s most prestigious golf tournament. It's a great honour for us to be part of the Masters as both brands are connected by the passion for perfection,” says Lüder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars.Joining long-time Mercedes-Benz brand ambassador Bernhard Langer, Australia’s Adam Scott is expected to tee off for the first time as a new Mercedes-Benz brand ambassador at the Masters. The two golfers are part of an exclusive Meet & Greet for Mercedes-Benz customers. The get-togethers with Scott, last year’s runner-up (T2), and Langer, a two-time Masters champion, are part of an exclusive experiential programme in Augusta for selected Mercedes-Benz customers from around the world.
Lüder Fromm: “In addition to all our golfing activity during Masters week, we will exclusively preview the new Mercedes-Benz SL, which officially launches in the US on April 28, to invited Mercedes-Benz guests. The new SL is the physical representation of ‘living the perfect legend’ and, therefore, ideally suited to be previewed during Masters week.”
Following its success during last year’s Masters week, the Mercedes-Benz Performance Center will once again be open to the public at Mercedes-Benz of Augusta. Two Mercedes-Benz Sprinter vans serve as a home for the overall US PGA Performance Center incorporating high-tech golf teaching technologies to improve important skills such as putting and swing mechanics.
Mercedes-Benz has been involved in the professional sport of golf since the 1980s and now in 2012 Mercedes-Benz is extremely proud to be an international partner of three Major tournaments. On a national market level, Mercedes-Benz also supports a variety of professional tournaments around the globe.
In amateur golf, Mercedes-Benz created and still organises the MercedesTrophy, a worldwide premium tournament series for amateurs, it will take place for the 23rd time in 2012. More than 60,000 golfers in over 60 countries play each year in MercedesTrophy events. These participants compete to enter the MercedesTrophy World Final in September. The best individual players and teams are honoured in Stuttgart, the “birthplace of the automobile”, where they also have an opportunity to gain exclusive insight into the world of Mercedes-Benz and in addition, as do all MercedesTrophy players worldwide, take part in the “Drive to the Major” competition.Credits: Daimler AGCopyright © 2012, mercedesgla. All rights reserved.
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