Saturday, December 22, 2012

Ten years of PRE-SAFE®: the car with protective reflexes celebrates a special anniversary

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I. Continuously enhanced and successively introduced in all model series: Ten years of PRE-SAFE®: the car with protective reflexes celebrates a special anniversary

Ten years after the PRE-SAFE® anticipatory occupant protection system celebrated its world premiere in the S-Class (W 220) in the autumn of 2002, PRE-SAFE® is now available in a total of 14 model series right across the Mercedes-Benz Cars model range, from the A-Class to the S-Class, and is currently able to trigger anticipatory measures in up to eleven hazardous scenarios. Almost 60 percent of Mercedes-Benz passenger cars delivered worldwide in 2012 have been fitted with PRE‑SAFE®. And in the next S-Class, Mercedes-Benz is once again extending the PRE-SAFE® system with the addition of a number of new functions.


There are no statistics to show how many lives PRE-SAFE® has helped to save in the meantime, or how many injuries it has helped to prevent or minimise. However, analyses carried out by Mercedes-Benz accident research have shown that more than two-thirds of all traffic accidents are preceded by critical driving situations which enable conclusions to be drawn about risks or impending collisions. PRE-SAFE® is therefore a significant element of the holistic safety concept of Mercedes-Benz known as "Real Life Safety".

Analyses performed during crash tests show just how important and effective anticipatory occupant protection can be. In the case of seat belt tensioning, for example, the precautionary measures mean that the driver and front passenger are held in their seats in the best possible position and so do not move forwards as much prior to the impact as a result of emergency braking, and the loads exerted are therefore reduced. These tests have shown that the head of a dummy is subjected to around 30 percent less stress, while the Mercedes-Benz engineers have recorded a reduction of around 40 percent in the neck area.

"The essential feature of PRE-SAFE® is the way in which it links the phase prior to the accident with the phase during the accident", explains Prof. Dr. Rodolfo Schöneburg, Head of Passive Safety and Vehicle Functions at Mercedes-Benz Cars. "In the past, it was the case that passive safety systems were not activated until the moment of the accident. That was the point at which the airbags were inflated, the seat belts tensioned, etc. Prior to this, active safety systems such as Brake Assist and ESP® were engaged. With PRE‑SAFE®, for the first time we have used the active safety systems to condition or activate the passive safety systems."

Ten years after its introduction in the autumn of 2002, PRE-SAFE® is now available in a total of 14 model series. In 2012, almost 60 percent of all of the Mercedes-Benz passenger cars delivered worldwide have been fitted with PRE‑SAFE®. The rapid spread of PRE-SAFE® as well as radar-based driver assistance systems right across all model series at Mercedes-Benz is also reflected in the number of installed sensors: some 50,000 radar sensors were installed in the vehicles delivered in October 2012. Prior to the introduction of COLLISION PREVENTION ASSIST as standard in the new A and B-Class, this number was significantly lower – the 10,000 mark was surpassed for the first time in April 2011. In total, precisely 756,352 radar sensors have been installed in the Mercedes-Benz vehicles delivered to date.

Triggering anticipatory measures in mere milliseconds: how it works

PRE-SAFE® is able to activate protective measures for the vehicle's occupants as a precaution. The aim is to prepare the occupants and vehicle for an imminent collision so that the seat belts and airbags are able to fulfil their protective function to maximum effect during an impact. What's more, the PRE-SAFE® protective measures are reversible: if the accident is averted, the advance tensioning of the seat belts is halted automatically and the occupants are able to reset the positions of the seats and the sliding sunroof. The anticipatory occupant protection system is then immediately ready for action again.

PRE-SAFE® is activated for example in the event of emergency or panic braking, severe over or understeer, critical steering manoeuvres or increased brake assistance by the adaptive Brake Assist system. Early detection of an accident is possible because PRE-SAFE® is networked with the Brake Assist and ESP® systems. Their sensors detect potential critical driving situations and send appropriate information to the electronic control units within milliseconds.
PRE-SAFE® triggers the following anticipatory measures:

When installed in combination with DISTRONIC PLUS, PRE-SAFE® also uses the information provided by the short-range radar sensors in the front bumper to tension the front seat belts at the very last moment before an unavoidable collision, thus reducing the forces exerted on the driver and front passenger during a crash. This PRE-SAFE® function is literally the "ultima ratio" of anticipatory occupant protection, since the accident occurs around 150 milliseconds later.

Learning from the reflexes of a cat: development

A book on biology served as a source of inspiration: images of a cat among documents belonging to his daughter who was studying prompted Mercedes-Benz engineer Karl-Heinz Baumann to come up with the idea of an anticipatory occupant protection system. This is because a cat turns and stretches itself when falling, to ensure that it is in the best possible position prior to landing.

In 1999, Mercedes-Benz established a PRE-SAFE® steering committee comprising employees from the two areas of active safety – i.e. accident avoidance – and passive safety. "We met on a regular basis, and on the one hand developed the sensor system and trigger algorithms, and on the other the actuators in the vehicle, such as a reversible seat belt tensioner in particular", recalls Prof. Schöneburg. "The main innovation was this novel linking together of active and passive safety."

"The name PRE-SAFE® comes from 'preventive occupant protection', or 'preventive safety'", explains Karl-Heinz Baumann. "That was the key idea: to use the time to undertake preventive, reversible measures which, if an accident were to occur, would be an advantage, but which if an accident were not to occur, would not be a disadvantage."

PRE-SAFE® has been tested extensively in Mercedes-Benz vehicles. An important principle applied here: the new systems were not to restrict the freedom of the driver to make decisions, nor compromise the driveability of the vehicle. Acceptance tests in the driving simulator and out on the road have also shown that the PRE-SAFE® systems appear to enhance the subjective sense of safety of the passengers. This is because of the good position maintained in the vehicle. Another lesson learned was that the test subjects reacted quicker in respective hazardous situations.

Mercedes-Benz launched the first generation of PRE-SAFE® in the S-Class as standard as early as October 2002. At that time the scope of its features was as follows: if the car detected a critical driving situation with the aid of the ESP® sensor system, the seat belts of the driver and front passenger were tensioned as a precaution, the electric front passenger seat (optional extra) was moved into a better position from an accident standpoint, and the sliding sunroof was automatically closed.

In 2005, Mercedes-Benz combined PRE-SAFE® with Brake Assist PLUS: when the necessary assistance from the Brake Assist system exceeds a specific level, PRE-SAFE® is enabled. In addition, PRE-SAFE® safety functions were extended: for the first time Mercedes-Benz also incorporated the side windows into the preventive protection concept; prior to an impending accident, they are automatically closed. If the vehicle is fitted with active multicontour seats (optional extra) and the PRE-SAFE® control unit detects a critical driving situation, it immediately activates the air cushions in the seat cushions and backrests. They embrace the vehicle occupants and support them. As a result, the driver and front passenger can be positioned even better and whiplash movements of the upper body – which often occur immediately before an accident when vehicles get into a spin – limited at the same time.

Mercedes-Benz set a further milestone in vehicle safety in 2006 with the PRE‑SAFE® Brake. It enables Mercedes-Benz passenger cars to be braked autonomously in an impending rear-end collision.

Since 2009, a further stage of development of this safety system has been implemented, depending on the vehicle model: if the driver fails to react even after automatic partial braking, the radar-based PRE-SAFE® Brake activates the maximum braking pressure around 0.6 seconds before what is now recognised as an unavoidable collision – an emergency braking action that can significantly mitigate the severity of the impact.

Since the launch of the new B-Class in 2011, PRE-SAFE® has also been available in the compact class for the first time.

Now with pedestrian detection: new functions

In the next generation of the S-Class, Mercedes-Benz is extending the PRE‑SAFE® system even further with a number of new functions. These can help to prevent collisions with pedestrians and vehicles in front in city traffic, defuse dangerous situations caused by traffic behind and enhance the protection offered by the seat belts. The following is an overview of the new PRE-SAFE® functions:

BAS PLUS and PRE-SAFE® Brake: besides the addition of pedestrian detection, autonomous braking as a result of vehicles in front has undergone a major enhancement, too. By "fusing together" the data from the stereo camera and radar sensors, it is now possible to detect pedestrians in front of the vehicle. Visual and acoustic warnings are given when a hazard is spotted. If the driver then reacts by braking, the braking power will be boosted by BAS PLUS as the situation requires, right up to full brake application. Should the driver fail to react, the PRE-SAFE® Brake will trigger autonomous vehicle braking. The PRE-SAFE® Brake with pedestrian detection is active up to 72 km/h, and is able to prevent accidents with pedestrians at speeds up to 50 km/h. The operating range of the autonomous braking function for stationary vehicles has been optimised so that rear-end collisions can likewise now be avoided at speeds of up to 50 km/h.

PRE-SAFE® PLUS: PRE-SAFE® PLUS offers an extension of the occupant protection measures in situations where traffic behind poses a danger. A radar sensor in the rear bumper monitors the traffic behind the vehicle and can detect the risk of a rear-end collision. The system warns the driver of the vehicle behind by activating the rear hazard warning lights at a higher frequency than normal. Apart from this, the PRE-SAFE® anticipatory occupant protection measures, including the reversible belt tensioners, are also deployed. If the vehicle is stationary, PRE-SAFE® PLUS will keep it firmly braked. The reduction in the forward jolt which can be achieved in this way
can also greatly reduce the load placed on the occupants, such as the risk of whiplash injuries. Firmly applying the vehicle's brakes can help to prevent secondary accidents too (such as running into a vehicle in front, for example, or colliding with pedestrians or other road users at junctions) or at last reduce their severity.

PRE-SAFE® Impulse: at an early phase of the crash, before the resulting deceleration starts to increase, the front occupants are pulled against the direction of impact – i.e. subjected to momentum – and pulled deeper into their seats by their seat belts. By the time the accident enters the phase when loads peak, the extra distance they are retracted by can be used while dissipating energy in a controlled fashion. Pre-acceleration and force limitation allow the occupants to be temporarily isolated from the effects of the crash, significantly reducing the risk and severity of injuries in a frontal collision. With PRE‑SAFE® Impulse, the seat belt is retracted by pyrotechnic means at all three belt anchorage points, and released again with controlled force. The fundamental difference compared with conventional belt tensioners is that the force for retracting the belt strap is maintained for a much longer time. The deployment logic fires the seat belt system's belt tensioners progressively depending on the seriousness of the accident. In this way, the tensioning force can be adapted as required.

PRE-SAFE® Rear: with the active seat-belt buckle, an electric motor extends and retracts the belt buckle automatically. In this way, any belt slack in the area of the pelvis and thorax can be reduced so that passengers are secured more firmly in both the sideways and the lengthways direction. Fastening seat belts in the rear has also been made simpler: the seat belt buckle emerges from the upholstery when the rear doors are opened and is provided with an illuminated insertion slot.

In keeping with Mercedes-Benz's integral safety concept, the active seat-belt buckle covers all four areas of automotive safety – "Safe driving", "In the event of danger", "In an accident" and "After an accident". Details of the functions are as follows:

- seat belt extender function and easier belt fastening

- seat belt adjustment/reduction of belt slack after fastening

- PRE-SAFE® belt tensioner

- post-safe function (seat belt extends upwards after an accident, thereby facilitating access for rescue personnel)


Multiple honours: the most important awards

Mercedes-Benz has received numerous awards and prizes throughout the world for its PRE-SAFE® anticipatory occupant protection system. The following is an overview of the most important awards:

February 2003: "Paul Pietsch Prize" from the editorial team of "auto motor und sport", Stuttgart

March 2003: "Europa Auto 1" Innovation Award, editorial team of "AutoBild", Geneva Motor Show

April 2003: "Auto der Vernunft" (Most Sensible Car) – Innovation Award, "Guter Rat" consumer magazine, Leipzig Auto Show

April 2003: Traffic Safety Achievement Award – Category Manufacturer, World Traffic Safety Symposium, New York International Auto Show

May 2003: U.S. Government Award for Safety Engineering Excellence for Mercedes-Benz safety engineer Karl-Heinz Baumann, the "spiritual father" of the PRE-SAFE® system

September 2003: "Auto & Electronics" Award, International Commercial Vehicle Show, Frankfurt

November 2003: nomination for the "Future Prize" of the German Federal President, Berlin

December 2004: Prince Michael Award for International Road Safety, London

October 2010: Euro NCAP Advanced Award for the PRE-SAFE® occupant protection system and the PRE-SAFE® Brake assistance system in the E-Class

November 2011: Euro NCAP Advanced Award for the PRE-SAFE® occupant protection system and the PRE-SAFE® Brake assistance system in the B-Class, C-Class, M-Class and GLK-Class


II. Under the microscope: the new sensors. Intelligent networking of eyes and ears

Highly sophisticated sensors and the necessary networked algorithms provide the foundation for innovative new functions. As part of "sensor fusion", DISTRONIC PLUS with Steering Assist, BAS PLUS and the PRE‑SAFE® Brake all employ the same stereo camera and multistage
radar sensors.

Mercedes-Benz is making a major leap forward with the introduction of the Stereo Multi-Purpose Camera (SMPC), or stereo camera for short. Just like the Multi-Purpose Camera (MPC) fitted previously, it is positioned behind the windscreen in the vicinity of the rear-view mirror. It has an aperture angle of 45° and is capable of spatial detection of objects moving crossways ahead and pedestrians, and calculating their path. The camera's two "eyes" provide it with a three-dimensional view of the area up to around 50 metres in front of the vehicle, and it is able to monitor the overall situation ahead for a range of up to 500 metres. In this way, the new camera is able to provide data for processing by various systems.

Intelligent algorithms evaluate this information in order to detect and carry out spatial classification of both vehicles that are driving ahead, oncoming or crossing, as well as pedestrians and a variety of traffic signs within a large field of vision.

Whereas the stereo camera's lenses act as the car's eyes, the radar sensors are its ears, so to speak, and provide additional data. The system of radar sensors comprises two short-range radar sensors in the front bumper with a range of 30 m and a beam angle of 80°, which are complemented by a long-range radar (200 m, 18°) including medium-range detection (60 m, 60°). The data from the camera and radars is amalgamated in a control unit in order to provide the system-specific data for the various functions.

Here is a summary of the sensors and cameras:

Radars:
- 2 x short-range radars at the front (30 m, 80°)

- 1 x long-range radar at the front (200 m, 18°) with medium-range detection (60 m, 60°)

- 2 x short-range radars on the sides at the rear (30 m, 80°)

- 1 x multi-mode radar at the rear (30 m, 80° and 80 m, 16°)

- Stereo camera (Stereo Multi-Purpose Camera, SMPC) located behind the windscreen in the vicinity of the rear-view mirror (effective range 500 m, incl. 3D capability for approx. 50 m, 45°)

- 12 ultrasonic sensors (4 each at the front/rear + 2 each on the left/right in the front and rear bumpers)

- 4 cameras as part of a 360° camera system (1 each at the front in the radiator grille/behind in the handle recess/below in the exterior mirror housings, vertical angle of approx. 130°, horizontal > 180°, resolution 1 MP (1280 - 800 pixels)


An extensive system of additional sensors is able to keep an eye on the current driving state and the driver's reactions. If the sensors detect a hazardous situation, they are able to feed the algorithms for all manner of assistance systems with data in order to provide just the right support for the specific situation.

III. Development and the future of PRE-SAFE®: PRE-SAFE® was a paradigm shift

Interview with Prof. Dr. Ing. Rodolfo Schöneburg, Head of Passive Safety and Vehicle Functions at Mercedes-Benz Cars

Prof. Dr. Ing. Rodolfo Schöneburg was born on 30 October 1959 in Ciudad Bolivar in Venezuela, studied aerospace engineering and obtained his doctorate at the Technical University of Berlin. He holds an honorary professorship at the College of Technology and Business Economics (HTW) in Dresden. He has been active as the head of the centre for safety/vehicle functions at Mercedes-Benz since April 1999. It was under his aegis that the PRE-SAFE® anticipatory occupant protection system entered series production in 2002, with which Mercedes-Benz started a new era in vehicle safety. Here are some of Prof. Schöneburg's comments on the history and future of PRE-SAFE®.

Professor Schöneburg, preventive safety systems went into series production for the first time in 2002 with the launch of PRE-SAFE® in the S-Class at that time, but how did the history of such systems begin?
Schöneburg: The concept of PRE-SAFE®, namely preventive safety, began as early as the 1990s. How would future safety systems function? Would we always have to wait with our safety systems until an accident actually happened? Or could we activate the systems preventively, i.e. before the accident, when the hazardous situation has been detected? Would it not be possible to improve certain elements in the vehicle in advance, so that subsequently you would be in a better position in the event of an accident? These were the initial ideas. You could compare all of this with human reflexes: in a hazardous situation, you try to hold your hands in front of your head, for example. We wanted to achieve something similar in vehicles.

And at what point did the decisive breakthrough come?
Schöneburg: By the end of the 1990s, Brake Assist and ESP® (Electronic Stability Program) were fitted as standard in all vehicles. As a result, we were now able to detect specific hazardous situations. That is to say, in the event of emergency braking and severe over or understeer, we knew that there was the risk of an accident, and as such we had information at our disposal to enable us to intervene in a preventive way for the first time. The other decisive step was the development of reversible protection systems, in particular the reversible belt tensioner.

Did both of these factors therefore represent a paradigm shift in automotive safety?
Schöneburg: The core element was the consolidation of active and passive safety. Passive safety has always dealt with minimising the consequences of an accident, in particular from the moment at which contact with the other party involved in the accident occurs. Active safety has dealt with driving safety and the avoidance of accidents, as well as maintaining the driving stability of the vehicle. Since the development of PRE-SAFE®, we have moved into a bordering area, the area close to the accident in which we can discuss the probabilities of an accident. The fact that we started to exploit this particular area was a real leap forward; a completely new level of discussion on the topic of safety therefore became possible. How innovative this step was can be seen in the fact that test institutes such as Euro NCAP took years to incorporate preventive safety systems into their analyses. Even other vehicle manufacturers have started to follow our approach in the meantime and also started to integrate preventive protection systems into their models. But that is what distinguishes a true innovation: rather than being just an individual topic it is an issue which significantly influences the development of future systems. Recently aspects of comfort have also started to come into play, because we are providing increasing support to the driver in traffic situations. This networking approach to the "Intelligent Drive" concept had its origins in the development of PRE‑SAFE®.

Initially only a few signals were available when it came to detecting critical situations, such as ESP ® and Brake Assist. How have things moved on in this area today?
Schöneburg:
Yes, that's right. Figuratively speaking, in the beginning we only "sensed" danger, that is to say we recognised situations involving braking or acceleration. Today the vehicle can also "see". When it comes to sensor systems, a tremendous amount of progress has been made in the past ten years. Today we have a whole host of radar sensors and cameras at our disposal, and we also have information on the behaviour of the driver, such as whether he has his hands on the steering wheel or how quickly he is steering. As a result, we are able to analyse increasingly complex situations and, thanks to improved sensor systems for the surrounding area, we are also able to recognise potential road traffic hazards even better than before. A decisive factor for the new functions has also been the combination of algorithms, which take their data from the enhanced radar sensors and new stereo camera. We call this "sensor fusion". As a result, for the first time the new BAS PLUS Brake Assist system with Cross-Traffic Assist is able to detect crossing traffic and pedestrians. And PRE-SAFE® PLUS can trigger preventive measures in
the event of an impending rear-end collision. Figuratively speaking: the next S‑Class not only has eyes at the front, but also 360-degree all-round vision.


And what is the next step? With the ESF 2009 research vehicle three years ago, you already provided a far-reaching insight into future developments in the field of safety technology.
Schöneburg: Thanks to ever-improving sensor technology, in the coming years we will experience a further paradigm shift. So far it has been the case that have been able to predict an imminent accident with increasing efficiency. But there has always been the option of the collision not occurring, therefore all PRE-SAFE® measures have had to be reversible.

With PRE-SAFE® Impulse, which will celebrate its premiere in the coming year, for the first time we are exceeding this boundary: with this, at an early phase of the crash, before the resulting deceleration starts to increase, the driver and front passenger are pulled against the direction of the impact. This helps to considerably reduce both the risk and severity of injury in a front-end crash. Following in the wake of reliably detecting an accident in this way are further innovative implementation measures. These include some of the ideas presented in the ESF 2009, such as PRE-SAFE® Impulse and PRE-SAFE® Structure.

PRE-SAFE® Impulse is not restricted to a front impact. In the event of a side impact, PRE-SAFE® Impulse is able to reduce the upper body loads on the occupants by around a third, whereby the system preventively moves the occupants by up to 50 mm towards the centre of the vehicle in advance. For this, the anticipatory restraint system uses the air chambers in the side bolsters of the seat backrests. And in the case of PRE-SAFE® Structure, inflatable metal structures save weight or increase the stability of structural components. In an idle state, the metal section is folded away to save space. If its protective effect is called for, a gas generator provides an internal pressure of 10 to 20 bar within fractions of a second, and the section is unfolded to provide significantly more stability.


Innovations are playing an increasingly significant commercial role, and PRE‑SAFE® has made a major contribution to reinforcing the position of Mercedes‑Benz as a safety pioneer. How can you protect this competitive advantage against those wishing to copy your measures?
Schöneburg: Our goal is to maintain our role as a trendsetter in the area of safety. We simply want to prepare the way, and when others follow us along this same route then I think that is a major endorsement of our work. I believe that is what it is all about: if possible making innovations in the field of vehicle safety accessible to others. It is in our interests to increase road safety. And it has traditionally been the case: the inventor Béla Barényi worked for us and registered a great number of patents for the company. He made a major contribution to vehicle safety – he discovered the crumple zone, and developed the impact absorber in the steering wheel. And as a company we have never used any of these patents to block the competition. And, most importantly, after introducing new safety technologies into our luxury class, we also try to introduce them as quickly as possible across our entire vehicle range. As such, the new A and B-Class can equally be regarded as pioneers in the field of safety, with COLLISION PREVENTION ASSIST and PRE-SAFE®.

How does the transfer to the competition work? Are others now developing systems further or are they able to take on your system by acquiring it from you under licence?
Schöneburg: This mainly occurs via the supplier industry. They develop individual systems for us, and then this gives us the opportunity to use them exclusively for a specific period. Or we release a system from the very outset. This normally also helps us, because the numbers then increase and the system therefore becomes more favourably priced.





Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

F1 Gossip: Lewis Hamilton starts work at MERCEDES AMG PETRONAS + more

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The most intensely debated transfer of the finished 2012 season in Formula 1 was the arrival of Lewis Hamilton at the struggling MERCEDES AMG PETRONAS. Mostly a money affair rather than a completely new racing opportunity for the former champion, the Briton managed to attract a lot of attention after the official announcement was made. Moreover, his performance in the last two races proved the Silver Arrows execs that the move was strategically successful. But is that enough without a car that is yet capable to suit the aggressive, battling driving style of Lewis?

It is obvious that, since 2010 when it entered Formula 1 with its fully-owned team after more than 50 years, Mercedes-Benz failed to accomplish the targets after buying the winning Brawn GP of 2009. Chances were the Germans would exit F1 after the 2012 season, but all of a sudden, the Concorde Agreement, which gave immense headaches for a long period of time during the year, was eventually signed by all the parties involved. Nonetheless, the inconsistency of results and Michael Schumacher's indecision on whether to continue or not meant stringent action is needed.

After seeking the basket for more cash, the Board of Management agreed a bigger cash injection into the team. Despite failing to offer shining prospect at least for the next year, MERCEDES AMG PETRONAS somehow managed to convince McLaren's Lewis Hamilton it is better to join them than choose another team or stay at the Woking-based team for another season. To put it straight: they are going to trim all the activity around their new contender, given his appetite for victories and his character of a true fighter. Trust us: the F1 legend Nikki Lauda, the newly-appointed non-executive president of the team, is strongly linked with this sensational transfer as he is convinced Lewis Hamilton and Nico Rosberg will form a balanced and powerful duo.

Lewis Hamilton is pretty sure that he will not be able to win any title in 2013, but at least, as he recognizes, there is a solid base to constantly fight for victories or for higher positions. He also admits he could one day return to his first F1 team, but that should not happen before 2016. The plan is now to build a competitive team that could battle at the top in a few years from now.

Although his contract with McLaren expires on the 31st December 2012, Lewis Hamilton was given the permission to takeover his brand new role at MERCEDES AMG PETRONAS beginning with the 1st December. At first, he was permitted to talk with influential managers, but not to participate in any activities which involved sharing technical knowledge. However, Lewis now takes full advantage of his position, as agreed with Martin Whitmarsh and other key members from McLaren, also a strong partner of Mercedes-Benz.

As Hamilton highlights during an interview, the best part of his new job at the Silver Arrows works team, among other tough points, is the reduced number of media activities, which means he will be able to spend more time to prepare himself and the car, together with his engineers, for the races that come next year. This also creates a good perspective for the Brackley-based team, as well, whose engineers are now completely focused on developing some proper F1 W04 cars for the two team mates.

Recently, Norbert Haug stepped down from his executive position at Mercedes-Benz Motorsport, a clear signal that a breath of fresh air is needed in order to achieve better results. Speculators indicate that, for a competent guidance of their motorsporting activites, Mercedes-Benz will likely split the presidency for the division in two: one for Formula 1, one for DTM. Gerhard Berger, former Austrian driver, is in cards to occupy the seat for managing the F1 involvement, although both him and Mercedes-Benz denied any talks for a future cooperation during a recent interview. Michael Schumacher, who raced for MERCEDES AMG PETRONAS up to the end of the 2012 season, was also rumored to replace Norbert Haug after his second F1 retirement, but he also declined the possibility.

With all the high investments made in a team that failed to deliver any spectacular performance, MERCEDES AMG PETRONAS is in a rather tricky situation at the moment. 2013 is a decisive year for Ross Brawn. If he isn't able to secure a comfortable place in Top 5 at the end of the season, he will surely get axed off as chiefs from Stuttgart are rather angry, inside sources state. The prediction is the team will survive for at least a few years, even though the situation does or does not improve, as the parent company Daimler now owns 100% of it after the investment group Aabar exited the venture. However, chances are Lewis Hamilton will bring a ray of hope - probably, not from the Australian GP in mid March 2013. But, who knows what the future holds?


Copyright © 2012, mercedesgla. All rights reserved.

Wednesday, December 19, 2012

Available in 19 countries from 1 January 2013: Mercedes-Benz eCall emergency call system - faster help at the crash scene

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In June 2012, three years ahead of the planned obligatory date set by the European Commission, Mercedes-Benz eCall, the vehicle emergency call system, was launched. In the event of a serious accident, the emergency services can be notified automatically and be informed of the precise location of the accident and the car model within just a few minutes. The Mercedes-Benz emergency call system is standard in the latest version of the COMAND Online multimedia system. Except for possible mobile phone charges, the Mercedes-Benz emergency call service is completely free of charge to Mercedes-Benz customers. The service is now available in nineteen European countries.

After a serious accident every second counts. The Mercedes-Benz emergency call system uses this crucial phase and can notify the emergency services automatically after a serious crash. If the airbags or belt tensioners are deployed and COMAND Online is linked to a mobile phone, the precise GPS position of the vehicle and the vehicle identification number (VIN) are sent via text message (SMS) to the emergency call centre of the Bosch Communication Center, and at the same time the location data are transmitted via DTMF (dual-tone multi-frequency signalling). Even if the occupants are unconscious, or for example are on holiday and do not know exactly where they are, the Communication Center can inform the emergency services quickly and precisely.

In addition, the vehicle will quickly set up a call to the Bosch Communication Center. And a particularly practical feature which can be helpful in an emergency: the call is not conducted in the language of the country, but in the language which the driver has programmed in to COMAND Online. An emergency call can also be made manually, as "Mercedes-Benz emergency call" is always the first entry in the phone book. Geographically, eCall is being phased in in several stages: on 1 June 2012 the automatic emergency call system was introduced in nine European countries – Germany, France, Italy, Spain, the UK, Austria, Belgium, the Netherlands and Switzerland. From 1 January 2013, ten more will follow: Norway, Finland, Lithuania, Hungary, Romania, Bulgaria, Greece, Portugal, Luxemburg and Malta.

As part of the eSafety initiative, the European Commission has ruled that by 2015 eCall technology should be available in all new cars. EU Commission sources have found that with the help of an immediate eCall giving the coordinates of the accident scene, the time the emergency services take to arrive could be reduced by 50 percent in rural areas and 40 percent in towns. This could mean up to 2500 fewer road deaths per year in the EU.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

Sieke KG renews their Setra fleet

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Touring and transport company Sieke continues the modernisation of their fleet by purchasing five S 415 UL vehicles. After having received six ComfortClass 400 touring coaches in December last year and a double-decker S 431 DT from the TopClass 400 model series in March of this year, the end of 2012 was seen to be the right time for renewing the fleet of inter-city buses.

In its successive replacement of the entire touring coach and regular service bus fleet, the company from Hessen places enormous emphasis on vehicle quality – a criteria which they feel is fulfilled by the Setra vehicles purchased. Wilhelm Sieke particularly praises the versatility of the new inter-city buses which besides serving regular service bus routes will also be used for school excursions or occasional chartered journeys: "The Setra brand has been a reliable partner for our tasks for many years. Since 1978, we've been impressed by the high quality and the ever advanced technology which the brand from Ulm employs", explained the company's director at the handover of the five new buses in Neu‑Ulm. The S 415 UL vehicles from the MultiClass 400 model series will soon be used on new routes in the Waldeck-Frankenberg area.

Sieke KG has been relying on Setra buses for over 30 years

Initially founded in 1811 as a small artisanal enterprise, Sieke KG established its bus company in Diemelstadt, Hessen in 1965 and their expertise lies in renting out high-quality touring coaches. Currently employing 35 members of staff, they support tour operators in the organisation and realisation of made-to-measure short-range and long-distance tours around Europe. What's more, the touring and transport company, now being run in its third generation, also operates a driving school, as well as serving regional regular service bus routes.

Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

High levels of detail and service: Mercedes-Benz is starting with a new vehicle configurator and new Mercedes-AMG website into the year 2013

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In future, the new models from Mercedes-Benz will also be presented virtually on the Mercedes-Benz home page in a completely redesigned Vehicle Configurator. And Mercedes-AMG will also be kicking off the new year with a redesigned internet presence too. Visitors to the websites of the two brands will be able to enjoy a wide range of generously detailed views of the vehicles, intuitively designed customer-oriented service functions as well as a whole host of information on the brands and vehicles. A variety of interaction options via social networks will also help to turn the visit into an experience in itself.

Large, high-resolution images which show off every detail: leather, fabric, wood – everything looks so realistic that customers may already be tempted to try to stroke their screens to get a feel of the high-quality finishes. And with just the click of a mouse the desired interior or exterior colours can be applied to the chosen model, which is then accurately displayed, just like the real thing. The vehicle configurator for the new models from Mercedes-Benz is designed to turn the configuration of a customer's own Mercedes-Benz dream car on the internet into an entire experience in itself.

Visitors are able to experience the emotionally appealing world of the new Mercedes-Benz Vehicle Configurator in several different ways. The effect of the design, paint finish and wheels can be shown to impressive effect in a large, 360-degree view, featuring a zoom function as well as day and night views. HD views are used to recreate the interior in such a diverse and detailed way that even the small subtleties and irregularities typical of hand-finished leather stitching - and which reflect the individual character of interior appointments and make each interior special – can be seen.

In addition to this visual experience, the new Vehicle Configurator also offers a high level of service. This includes effortless navigation, providing visitors with total freedom without forcing them to follow a set of predefined steps.

If necessary, the integrated TechCenter is now also able to provide easy-to-understand yet at the same time comprehensive technical details on the various appointment features by means of videos, thereby helping customers to reach a decision. And even when it comes to cost and financing options, the new configurator always ensures complete transparency: the currently calculated price of the dream car, including the option to make direct contact, is also always clearly displayed, whatever pages interested customers may find themselves on or whatever details they may currently be looking at.

After completing the configurator, or on request, the customer's very own dream car is assigned a personal online code. This code can be passed on to friends, enabling them to call up the selected configuration on their computer screen, tablet or smartphone too, and thus get involved in the purchase of the vehicle. The personal online code can also be used by a member of the sales staff of the Mercedes-Benz dealership as the basis for sales discussions. For example, by using the online code the staff member can further enhance the configuration in conjunction with the customer, and subsequently provide him or her with a ready-made, virtual vehicle to take home and view on their computer.

Mercedes-AMG: the launch of a new internet presence

Mercedes-AMG will be kicking off the coming year with a new appearance on its corporate website. In addition to the latest news, visitors to the URL www.mercedes-amg.com will find comprehensively detailed content on the company and its products as well as some exciting images. In addition, the new digital presence will provide an insight into the brand history of Mercedes-AMG and also inject new life into the entire range of AMG vehicles: as a result, users will be able to make use of 360-degree visualisation techniques to view every AMG model in a variety of different environments and also with a wide range of paint finishes, wheel designs and interior appointments.

The new internet presence will provide users with both a stylish and intuitive method for navigating through more than 1000 pages of content. At the same time, special emphasis has been placed on the integration of social networks including Facebook, Twitter, Google+, YouTube and Pinterest – users can therefore immediately share their experiences and impressions of the AMG brand with their networks and other users. The majority of the photos and sounds on the website will be available for download for use as desktop backgrounds or ringtones. The new website is based on an HTML platform, and is suitable for access both from PCs as well as via tablets and smartphones. All of the content of the website is available in German and English, and additional languages will follow at a later date.

Global AMG Private Lounge for customers

The AMG Private Lounge is the official AMG brand community, a web-based platform designed exclusively for Mercedes-AMG drivers. The community currently comprises more than 19,000 AMG owners from more than 70 countries. Customers visiting the website www.mercedes-amg.com/privatelounge will find exclusive digital content, such as the latest AMG news, for example, additional information on the company as well as technical information on AMG vehicles. In addition, as part of a discussion forum customers will also be able to exchange their experiences. Established in 2006 for the US market, the community was successfully extended to German-speaking markets in September 2011. Today the AMG Private Lounge enjoys a global presence and is offered in both German and English.

In addition to digital elements, the global community also provides a physical address. Covering a total area of 525 square metres, the AMG Private Lounge at the corporate headquarters provides an exclusive atmosphere for AMG owners and potential customers to enjoy. Customers buying an AMG can also collect their new vehicle in Affalterbach: following their welcome in the AMG Private Lounge, they are taken on an individual guided tour of the plant. In the AMG engine production facility, customers then have the opportunity to meet the engine technician who has produced the engine for their AMG by hand, in accordance with the traditional philosophy of "one man, one engine".

The AMG Private Lounge at the company headquarters also forms the starting point for exclusive events for AMG customers, such as AMG Private Lounge gatherings, for example, or plant tours. Additional events for community members also take place at some exceptional locations throughout the world: one highlight includes the annual AMG Private Lounge Days, at which AMG owners are able to experience the brand as well as a variety of products from the performance brand at international race circuits.
























Credits: Daimler AG

Copyright © 2012, mercedesgla. All rights reserved.

 
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