Success at the 2012 red dot design awards: Mercedes-Benz and smart win accolades for top design

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Mercedes-Benz sets sustainable trends in automotive design with maximum aesthetic appeal. The jury of the world's most renowned design competition has acknowledged this fact by awarding the Stuttgart-based company the coveted red dot award for three new Mercedes-Benz car models simultaneously. The winners are the B-Class, the C-Class Coupé and the SLS AMG Roadster. The smart ebike has received the red dot: best of the best award for highest design quality.

This year, 1800 manufacturers and designers from 58 countries registered submissions for consideration by the discerning judges of the red dot awards, which are regarded as a seal of quality for outstanding design. The high-calibre jury of international and independent experts assessed more than 4500 products. Only the best made it through this exclusive field of entrants. The competition recognises well-thought-out, innovative products, aesthetic quality and future-oriented design. According to the hard-to-please and highly respected jury, the new B-Class, the C-Class Coupé and the SLS AMG Roadster satisfy these stringent requirements, all earning the red dot award for high design quality. In addition to the three car models, the Actros truck is also permitted to bear the red dot label.

The smart ebike has received the red dot: best of the best award for highest design quality.

Credits: Daimler AG

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