Sunday, July 22, 2012

Vitamin A by Amahlia Stevens Receives "Mercedes-Benz Presents" Title

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Vitamin A by Amahlia Stevens, the brand often referred to as the "LBD, little black dress" of swimwear and known for effortlessly chic bikinis and cover-ups, receives the distinguished title of "Mercedes-Benz Presents" designer, showcasing her collection on Friday July 20, 2012 during Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach.

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 19th-July 23rd, 2012. Designers presenting their 2013 collections include : VITAMIN A BY AMAHLIA STEVENS, LISA BLUE, ÉCLAIRÉE, AGUA BENDITA, POKO PANO, DOLORES CORTÉS, NICOLITA, KOOEY AUSTRALIA, CAFFÉ SWIMWEAR, AQUA DI LARA, MARA HOFFMAN SWIM, XTRA LIFE LYCRA® BRAND, CIA.MARÍTIMA, BCBG SWIMWEAR, GOTTEX, RED CARTER, L*SPACE BY MONICA WISE, WHITE SANDS AUSTRALIA, LULI FAMA, SUBOO, ROSE BY VANESSA JEAN, WILDFOX SWIM, ANK BY MIRLA SABINO, AGUACLARA, AQUARELLA SWIMWEAR, COTE D'OR SWIMWEAR, SAUVAGE, A.Z ARAUJO, ANNA KOSTUROVA, DORIT, KEVA | J and NAÏLA in two different venues and The Raleigh Penthouse.

The "Mercedes-Benz Presents" program continues to recognize designers that demonstrate dedication to the use of quality materials, unique style and innovative design. Vitamin A by Amahlia Stevens joins a prestigious list of "Mercedes-Benz Presents" designers that have been given this mark of distinction. Past Presents designers include Hervé Léger by Max Azria, Red Carter, Monique Lhuillier, Badgley Mischka, Trina Turk, Narciso Rodriguez, Naeem Khan and LUXE by Lisa Vogel.

A native of Laguna Beach, Amahlia fuses her Southern California lifestyle into her swimwear designs by creating the ultimate shape. Her ubiquitous "California Cut" has evolved into a full resort wardrobe of swimwear separates. Her laidback luxe pieces are a little bit 70's, a little bit minimalist, and have attracted an A-list clientele including Gwyneth Paltrow, Scarlett Johansson, Leighton Meester and Jessica Alba.

"Vitamin A by Amahlia Stevens joins the ranks of many prestigious Mercedes-Benz Presents designers to showcase their talent in Miami, which continues to grow in popularity and esteem within the industry," said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. "As a designer that grew up near the beach, Amahlia Stevens has authenticity in her designs, which are thoughtfully constructed to fit uniquely different than other bikinis on the market. There is a natural sexiness to her designs, and next to the all-new 2013 SL63 AMG convertible, we have the perfect combination for aficionados seeking sun, style and performance."

"Mercedes-Benz is a symbol of elegance, quality, and high performance; and Vitamin A shares a similar vision of glamour and superior craftsmanship," says Amahlia Stevens. "I am sincerely honored to have been selected as the Mercedes-Benz Presents designer for this season in Miami."

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit http://miami.mbfashionweek.com/ .

Credits: Mercedes-Benz USA


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