First new A-Class model delivered at the Mercedes-Benz Customer Center in Rastatt

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The first new A-Class from Mercedes-Benz goes to a customer from Esslingen. Waldemar Epple, director of the Mercedes-Benz Customer Center in Rastatt (MCC), Germany, handed over the keys for a A 180 BlueEFFICIENCY hatchback in jupiter red exterior paint finish. The vehicle features the "Urban" trim line and the Night Package, which gives it a particularly sporty and expressive character. Recently, the new A-Class won AUTO BILD Design Award 2012 for Germany's most beautiful vehicle.

"Even before the launch, over 50,000 pre-orders for the new A-Class were handed in. Now we have started the compelling delivery of this model - and look forward to meeting many collectors," said Epple.

The new Mercedes-Benz A-Class

With the new A-Class, Mercedes-Benz sets new standards in the compact segment: very emotional design, dynamic thanks to the powerplants ranging from 80 kW (109 hp) to 155 kW (211 hp), high efficiency with emissions from 98 g CO2/km and the best in class drag coefficient of 0.27. The A-Class also underlines that safety at Mercedes-Benz is no question of price - including the radar-based assistance system COLLISION PREVENTION ASSIST as standard equipment. The prices for the A 180 BlueEFFICIENCY start at 23,978.50 euros (incl. 19% VAT) in Germany.

The Mercedes-Benz plant in Rastatt

The Mercedes-Benz Rastatt plant employs more than 6,100 people, and this year added 500 new permanent jobs. The new generation of Mercedes-Benz premium compact cars includes the A- and B-Class models, as well as three sporty, emotional models, including a coupe and an SUV. The five models of the new compact lineup will be assembled in the production network of the Rastatt plant and at the new plant in Kecskemét, Hungary, which was opened up at the end of March 2012. The A- and B-Class, together with the compact SUV, will be built at Rastatt.

Credits: Daimler AG

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