Wednesday, September 5, 2012

R.I.P. Maybach - 2002 to 2012

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Not much to say. Sadly, sooner or later, it would have happened. This outcome could not have been avoided, after the talks between Daimler AG and Aston Martin collapsed in September 2011 and the confirmation of the plans for a future uber-premium S-Class to replace Maybach came in February 2012 from Stuttgart executives. After a short and tormented lifecycle, during which the brand struggled to survive with sluggish sales and poor recognition in the automotive industry, production of Maybach models at Sindelfingen came to a definitive stop in June 2012, earlier than planned. In 2011, just 46 units were sold in Europe, according to market researchers JATO Dynamics, and this year the situation didn't get any better.

We feel very sorry and hope that the S-Class will prove to be a highly suitable and more profitable alternative to Maybach. The old and revived and now put-to-sleep elitist company shall now remain just a bitter sweet memory for all.


We now rewind the tape to rememorate the moments we went from agony to ecstasy and back again to agony:

> PREVIEW: Future Maybach rendered

> RUMOR: The anticipated Daimler-Aston Martin collaboration

> The future is bright for Maybach

> Maybach: Counting down the days

> Another chapter in the Daimler-Aston Martin saga: Discussing upon Maybach's fate

> REPORT: Maybach at risk after Daimler-Aston Martin talks fail

> REPORT: Mercedes-Benz to ditch Maybach brand in early 2013

> REPORT: Mercedes-Benz to replace dying Maybach with new S 600 Pullman in 2014

> Daimler's Dr. Z confirms the future S-Class lineup will total six different models

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