Record number of visitors at the showroom launch of the new Mercedes-Benz A-Class in Germany

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The new Mercedes-Benz A-Class celebrated a very successful market launch last Saturday. With more than 400,000 visitors in Germany, the number of potential customers that were greeted at the showrooms is greater than ever before at a dealer premiere of a new model. Some 9,500 prospective clients experienced the "heartbeat of a new generation" during first-hand trials and convinced themselves of the capabilities of the new engines, the standard safety systems and the innovative infotainment offerings the new dynamic model offers. In addition, in the coming weeks, an additional 6,000 trials were agreed in Germany.

Even before the official launch, the new A-Class went on tour in Germany. Around 10,500 test drives in 18 cities have been performed so far in the roadshow. The final stops of the German roadshow are scheduled for 20 to 23 September in the cities of Berlin, Ulm and Bielefeld. In addition, the A-Class has also been extensively tested by more than 700 media representatives at a press driving event and received an extremely positive response from them.

Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales & Marketing: "The customer response to the new A-Class is outstanding. Not only the attendance figures from last Saturday are impressive, but also 50,000 pre-orders have already been recorded at the moment of the sales release. By seeing these indicators, I am very optimistic that the new A-Class is a great success."

With this athletic compact model, Mercedes-Benz opened a new chapter: the new A-Class is very emotional in design, dynamic thanks to the powerplants ranging from 80 kW (109 hp) up to 155 kW (211 hp), high efficiency with emissions from 98 g CO2/km, the class-leading drag coefficient of 0.27 and the high security level. Among other features, the COLLISION PREVENTION ASSIST radar-based system is standard equipment for every A-Class variant.

The focus of the new accessories program lies on infotainment technologies. With the seamless integration of the iPhone® and the revolutionary graphic design, the new Mercedes-Benz A-Class is a home on wheels for the Facebook generation.

Over the generations, the A-Class has been a best seller. Since its launch in 1997, it has been considered the pioneer of a new category of cars boasting a unique concept and driving force first seen in the compact segment. In total, about 2.2 million A-Class vehicles of the first model series were sold. The second generation, introduced in 2005, was sold in over one million units.

Credits: Daimler AG

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